VH1, Jack Black and Channel 101 Join to Stem Tide of 'Unacceptable Media'
'Acceptable TV' to Launch on the Web in February 2007 and Premiere on VH1
Friday, March 23 at 10 PM*
PASADENA, Calif., Jan. 11 -- VH1, Jack Black and the team
from Channel101.com have announced the first step in reforming the runaway
user-generated content movement with the newly formed "Acceptable TV." The
"Department" will be responsible for a website that will launch in February
2007 followed by a weekly TV series premiering on VH1 Friday, March 23 at
Jack Black, Dan Harmon and Rob Schrab became pioneers of the
do-it-yourself TV movement with Channel 101, a competitive forum for
digital shorts founded in 2003, anticipating the YouTube revolution by a
several years. Realizing they could not stand by while the tidal wave of
user-generated content threatened to overwhelm the internet, "Acceptable
TV" on the principle that, in Black's words, "some stuff is just not
Harmon compared this post-YouTube era of media to the dawn of the
automotive age. "There was a time when there were so few cars that we
didn't even need stop signs. A handful of rich people drove where they
wanted as fast as they wanted. Then came a day when so many people had cars
that drivers needed to be licensed. That day has come with digital media.
We are the DMV of camcorders."
"Acceptable TV" builds off the innovations of Channel 101. Each week
viewers will see new three-minute episodes of six proposed TV series --
most produced by the "Department" staff, some produced by web users.
Viewers will then be able to vote, via the Web site http://www.acceptable.tv, for
three of those series to return with a new episode. The three with the
least votes are cancelled and replaced by three new pilots the following
week. All shows -- acceptable and unacceptable -- will be shown on the
website. The best of these shorts could eventually grow to a full series on
"Over the years, Dan Harmon and Rob Shrab have assembled an incredible
group of young filmmakers at their internet event, Channel101.com," said
actor and series producer Jack Black. Channel 101 alumni include Andy
Samberg, Akiva Schaffer and Jorma Taccone, who were recently brought on
board Saturday Night Live, where they created the infectious 'Lazy Sunday'
digital short. "They have mastered the art of the three-to-five minute
entertainment power nugget. I am proud to be a producer of this
breakthrough television series. This is the first show in TV history to be
programmed by the audience," he continued. "For their brave choice to put
this on the air, the executives at VH1 should be applauded, and then
"The formation of the 'Department' places VH1 and its viewers again at
the forefront of the user-generated content revolution. VH1 tapped into the
online video explosion early with our weekly 'Web Junk 20' series nearly a
year ago. The show found the funniest videos on the internet and shared
them with our viewers -- thousands of whom uploaded their own videos to
us," said Brian Graden, President, Entertainment, MTV Networks Music Group
and Logo. "Now our viewers can be part of the overall development process
in any way they want ... from playing TV programmer and voting online for
their favorite entries to actually creating a pilot to evaluated by this
community of devout television fans."
"Yes, this show will be web-savvy, viral and cross-platform compliant
through 2010. You'll be able to watch it on your wristwatch, iPod or
subdermal sex offender GPS unit. But honestly, it's just going to be a
funny TV sketch show. You're going to be able to tune into VH1 for a half
hour and get a couple belly laughs and then get on with your week. That's
our goal," stated Harmon.
Users of the site will be able to do more than vote on their favorite
videos. They can join the "Department" and rise through the ranks by
finding quality entertainment on the web, or by making their own shows,
uploading them to the site, and getting the support and votes of other
"Acceptable TV" is executive produced by Jack Black, Dan Harmon, and
Rob Schrab. Benjamin Cooley will oversee for Electric Dynamite Productions.
VH1 senior vice president of films and scripted series, Maggie Malina, will
oversee television production for VH1, along with Michael Hirschorn,
executive vice president of production and programming for VH1. Writers for
the series include Dan Harmon (co-creator of "Heat Vision and Jack"),
Justin Roiland (creator of the early viral video sensation "House of
Cosbys") and JD Ryznar (creator of equally early, equally viral, and
equally sensational "Yacht Rock").
VH1 will produce 8 episodes to premiere Friday, March 23 at 10PM* with
its companion website, http://www.acceptable.tv to launch in February 2007.
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*All times at ET/PT