or


[01/18/07 - 03:14 PM]
Sci Fi's Marketing Campaign for 'The Dresden Files' Casts a Supernatural Spell on TV Crime Dramas
The cable channel details its marketing campaign to promote the show's launch this Sunday.

[via press release from Sci Fi]

SCI FI's MARKETING CAMPAIGN FOR 'THE DRESDEN FILES' CASTS A SUPERNATURAL SPELL ON TV CRIME DRAMAS

NEW YORK � January 18, 2006 � SCI FI launches an original new marketing campaign to promote 'The Dresden Files,' a fresh supernatural take on the television crime drama, which premieres Sunday, January 21 @ 9 PM ET/PT, as lead-in to the Channel's critically-acclaimed series, 'Battlestar Galactica,' which begins airing in its new timeslot, Sundays at 10 pm (ET/PT).

Based on the best-selling novels by Jim Butcher, 'The Dresden Files' stars Paul Blackthorne ('24') as Harry Dresden, a Chicago-based gumshoe who just happens to be the city's only practicing Wizard. While other law enforcement officers see fingerprints and bloodstains, fiber samples and footprints, Harry knows there's more than meets the eye at every crime scene and that forensic evidence is not always what it seems.

Whether consulting for the police or working on his own cases, Dresden often perceives the paranormal at work and does battle with the forces of darkness to crack to the toughest cases. "With an imaginative paranormal take on criminal investigations, Harry Dresden takes fans of the popular crime drama on a guided tour into the unknown," said Adam Stotsky, Senior Vice President, Marketing, SCI FI. "'The Dresden Files' campaign leverages a broad array of media to engage science fiction and crime drama fans alike in exploring Harry's strange world."

To launch the new supernatural crime series, SCI FI Channel will turn the procedural crime drama on its ear. Private Eye and resident Wizard, Harry Dresden, comes out swinging against the purely scientific approach to criminal investigation in a multimedia promotional blitz. The campaign includes a customized television roadblock; print, radio, online placements; national book retailer and publishing tie-ins; in addition to an online gaming element.

--A January 11th media roadblock to promote the series and its spin on the truth beyond forensics involves such media as broadcast and cable morning news shows, newspaper and national radio and on-line placements.

--Harry knows all too well that science can't explain everything. The campaign reveals, "when leads fail, and evidence lies�with a little bit of magic, he can solve the biggest crimes." In a series of customized off-channel spots prominently appearing within 'CSI' and other procedural crime drama strips, Harry Dresden offers to come to the rescue when cases go cold on popular syndicated crime dramas.

--In a mock yet heartfelt Letter to the Editor of 'Wired" and "Scientific American" magazines, Harry Dresden takes aim at skeptics who dismiss the paranormal by hiding behind science. Written specifically to address the void between science and religion, Dresden stakes his reputation on his intimate understanding of the occult and challenges the scientific community to take a broader view on the unexplained.

--Harry further builds his case or the paranormal in The Dresden Files key art spreads appearing in various consumer magazines.

--A partnership with Barnes and Noble includes national in-store promotion of Jim Butcher's upcoming Penguin Books novel with Dresden series tie-in.

--Fans can join Dresden's battle against the forces of darkness in an interactive, online game of Soul Pool. Help Harry beat the devil and save the girl's soul at www.TheDresdenFiles.com

--The supernatural invades the Internet when SCI FI employs the use of vibrant media to hijack keywords into the unknown. SCI FI has also purchased key words such as "Harry" and "wizard."

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2007]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BATTLESTAR GALACTICA (SCI FI)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DRESDEN FILES, THE (SCI FI)





[12/07/18 - 05:53 PM]
Alfonso Cuaron's "Roma" to Be Released Theatrically in Over 600 Theaters Worldwide
The film will be available on the streaming service next Friday, December 14.

[12/07/18 - 05:52 PM]
Prentice Penny's "Uncorked" Adds Primetime Emmy Nominee Kelly Jenrette, Matt McGorry, Sasha Compere, Gil Ozeri and Bernard David Jones
Principal photography is currently underway in Memphis, Tennessee.

[12/07/18 - 04:01 PM]
"Ghost in the Shell: SAC_2045" Is Coming to Netflix in 2020
Shinji Aramaki and Kenji Kamiyama are behind the project, which was announced via social media this afternoon.

[12/07/18 - 01:42 PM]
Music Superstars Diana Ross, Kelly Clarkson, Andy Grammer, John Legend, Blake Shelton, Keith Urban and Brett Young Kick Off 2019 on "NBC's New Year's Eve"
Carson Daly and Chrissy Teigen will host live from the heart of Times Square along with Leslie Jones.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 09:52 AM]
Kathie Lee Gifford and Hoda Kotb Ring in the New Year with "A Toast to 2018" on NBC, December 31
The annual special will feature interviews with Jaimie Alexander, Andrea Canning, Chris D'Elia, Dylan Dreyer, Ryan Eggold, Willie Geist, Brad Goreski, Savannah Guthrie, Lester Holt and more.

[12/07/18 - 09:30 AM]
"Bleed Out," A Harrowing, Personal Investigation Into the Problems Afflicting American Health Care, Debuts Dec. 17 on HBO
The documentary uses one family's story to underscore deep flaws in America's current healthcare system and highlights ways those problems could be fixed.

[12/07/18 - 09:00 AM]
HBO Films' "Icebox" Available for Free Streaming Starting This Monday, Dec. 10
The film makes its linear premiere tonight on the pay channel.

[12/07/18 - 08:30 AM]
Comedic Action-Adventure Movie "Kim Possible" Kicks Off an Action-Packed Night of Premieres on Friday, Feb. 15
Immediately following "Kim Possible," Disney Channel will present a first look at the new eight-part miniseries "Fast Layne."

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/07/18 - 07:44 AM]
Viceland Partners with Cadillac on New Series "Hustle" from Wax World Media and Executive Producers Alicia Keys & Marcus Samuelsson
The eight-episode series is set to premiere February 10 at 9:00/8:00c.

[12/07/18 - 07:02 AM]
Video: "The American Meme" - Official Trailer - Netflix
The film explores the journeys of four distinct social media disruptors, Paris Hilton, Josh Ostrovsky, Brittany Furlan and Kirill Bichutsky, as they hustle to build empires out of their online footprints, redefining the paradigm for the American Dream.

[12/07/18 - 05:30 AM]
Music Superstar Post Malone to Perform from His Current Tour on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2019"
It will also mark Malone's first time performing on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest."

[12/06/18 - 01:08 PM]
Oxygen Media Presents "Dannemora Prison Break" Premiering Saturday, December 15 at 7PM ET/PT
Hosted by Troy Roberts, the riveting two-hour special delves into the shocking story of an audacious mind-game that empowered two homicidal prisoners enough to charm their way out of a maximum-security facility in the sleepy prison town of Dannemora, New York.

[12/06/18 - 12:13 PM]
Comedy Series "Crashing," Created by and Starring Pete Holmes, Returns for Third Season Jan. 20 on HBO
Returning guest comics Dave Attell, Artie Lange and John Mulaney appear as versions of themselves.