or


[01/18/07 - 03:14 PM]
Sci Fi's Marketing Campaign for 'The Dresden Files' Casts a Supernatural Spell on TV Crime Dramas
The cable channel details its marketing campaign to promote the show's launch this Sunday.

[via press release from Sci Fi]

SCI FI's MARKETING CAMPAIGN FOR 'THE DRESDEN FILES' CASTS A SUPERNATURAL SPELL ON TV CRIME DRAMAS

NEW YORK � January 18, 2006 � SCI FI launches an original new marketing campaign to promote 'The Dresden Files,' a fresh supernatural take on the television crime drama, which premieres Sunday, January 21 @ 9 PM ET/PT, as lead-in to the Channel's critically-acclaimed series, 'Battlestar Galactica,' which begins airing in its new timeslot, Sundays at 10 pm (ET/PT).

Based on the best-selling novels by Jim Butcher, 'The Dresden Files' stars Paul Blackthorne ('24') as Harry Dresden, a Chicago-based gumshoe who just happens to be the city's only practicing Wizard. While other law enforcement officers see fingerprints and bloodstains, fiber samples and footprints, Harry knows there's more than meets the eye at every crime scene and that forensic evidence is not always what it seems.

Whether consulting for the police or working on his own cases, Dresden often perceives the paranormal at work and does battle with the forces of darkness to crack to the toughest cases. "With an imaginative paranormal take on criminal investigations, Harry Dresden takes fans of the popular crime drama on a guided tour into the unknown," said Adam Stotsky, Senior Vice President, Marketing, SCI FI. "'The Dresden Files' campaign leverages a broad array of media to engage science fiction and crime drama fans alike in exploring Harry's strange world."

To launch the new supernatural crime series, SCI FI Channel will turn the procedural crime drama on its ear. Private Eye and resident Wizard, Harry Dresden, comes out swinging against the purely scientific approach to criminal investigation in a multimedia promotional blitz. The campaign includes a customized television roadblock; print, radio, online placements; national book retailer and publishing tie-ins; in addition to an online gaming element.

--A January 11th media roadblock to promote the series and its spin on the truth beyond forensics involves such media as broadcast and cable morning news shows, newspaper and national radio and on-line placements.

--Harry knows all too well that science can't explain everything. The campaign reveals, "when leads fail, and evidence lies�with a little bit of magic, he can solve the biggest crimes." In a series of customized off-channel spots prominently appearing within 'CSI' and other procedural crime drama strips, Harry Dresden offers to come to the rescue when cases go cold on popular syndicated crime dramas.

--In a mock yet heartfelt Letter to the Editor of 'Wired" and "Scientific American" magazines, Harry Dresden takes aim at skeptics who dismiss the paranormal by hiding behind science. Written specifically to address the void between science and religion, Dresden stakes his reputation on his intimate understanding of the occult and challenges the scientific community to take a broader view on the unexplained.

--Harry further builds his case or the paranormal in The Dresden Files key art spreads appearing in various consumer magazines.

--A partnership with Barnes and Noble includes national in-store promotion of Jim Butcher's upcoming Penguin Books novel with Dresden series tie-in.

--Fans can join Dresden's battle against the forces of darkness in an interactive, online game of Soul Pool. Help Harry beat the devil and save the girl's soul at www.TheDresdenFiles.com

--The supernatural invades the Internet when SCI FI employs the use of vibrant media to hijack keywords into the unknown. SCI FI has also purchased key words such as "Harry" and "wizard."

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2007]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BATTLESTAR GALACTICA (SYFY)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DRESDEN FILES, THE (SYFY)





[07/24/14 - 04:20 PM]
Mayim Bialik to Host TV Land's "Candid Camera" Reboot, Premiering August 11th
Original episodes will also air Tuesday, August 12th; Wednesday, August 13th; and Thursday, August 14th at 8:00/7:00c.

[07/24/14 - 03:45 PM]
MTV Announces "Teen Wolf" Will Return for a 20-Episode Fifth Season
Additionally, the room was given a first-look at the mid-season trailer which is currently available to view on iPhone/iPad or Android via the MTV App.

[07/24/14 - 03:17 PM]
Video: Comic-Con First Look - "Moonbeam City" Comedy Central's Newest Animated Series
The series, debuting in 2015, is an absurdist take on the gritty, sex-drenched crime dramas from the 1980s.

[07/24/14 - 02:01 PM]
NBC to Wrap "Crossbones" Run on Saturday, August 2
The show's planned installments for Friday, August 1 and Friday, August 8 will now air on Saturday, August 2 starting at 8:00/7:00c.

[07/24/14 - 01:42 PM]
FOX Sports Delivers 23 Hours of Live Coverage from "Hot August Nights" Auction Presented by Barrett-Jackson
Bob Varsha leads a seven-member broadcast team, which includes Mike Joy, Steve Magnante, Ralph Sheheen, April Rose, Justin Bell and Tom Jensen.

[07/24/14 - 01:20 PM]
Video: "Legends of TV Land" Panel Reveals Sneak Peek of Upcoming Animated Episode of "Hot in Cleveland" - Featuring Zombies!
Said installment airs next Wednesday, July 30 at 10:00/9:00c on the cable channel.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 12:30 PM]
Video: USA Network Unveils "Dig" at Comic-Con(R)
The channel also announced a first of its kind activation with Snapchat, inviting fans to #DIGDeeper with a social media scavenger hunt for the mysterious DIG symbol.

[07/24/14 - 12:01 PM]
Brand New Christmas Special, "Toy Story That Time Forgot," Pixar Animation Studios' Second New Special for Television Featuring Your Favorite Characters from the "Toy Story" Films," To Air December 2 on ABC
Tom Hanks and Tim Allen will once again reprise their roles from the films.

[07/24/14 - 10:53 AM]
"Oprah's The Life You Want Weekend" Announces Amy Purdy to Join Multi-City Tour This Fall
Purdy, a Paralympic Bronze Medalist snowboarder and "Dancing with the Stars" finalist, will join Oprah on stage for Toyota's "Standing O-Vation," which will recognize extraordinary people in communities around the country.

[07/24/14 - 10:03 AM]
FX Unleashes "The Strain Transformation" App
Fans can discover what will happen when an ancient parasitic plague enters their system and transforms them into a monstrous vampire.

[07/24/14 - 10:03 AM]
Jerry Seinfeld's "Comedians in Cars Getting Coffee" Releases New Series of Vignettes Called "Single Shots"
The first episode, premiering today, is titled "Donuts" and includes scenes of various comedians including Tina Fey, Sarah Silverman and Brian Regan talking to Jerry about the popular fried dough confections.

[07/24/14 - 09:43 AM]
Nickelodeon and USAopoly Partner to Create Exclusive Teenage Mutant Ninja Turtles-Themed Monopoly(R) Games
Teenage Mutant Ninja Turtles Edition allows fans of Nickelodeon's current TV show to vie for 22 popular locations found throughout the CG-animated series.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.