or


[01/22/07 - 10:13 AM]
Showtime Networks and Electric Sheep to Launch "The L Word(R)" in Second Life
"The L Word in Second Life" is a "3D experience that will take visitors into a virtual reality world inspired by the show."

[via press release from Showtime]

SHOWTIME NETWORKS AND ELECTRIC SHEEP TO LAUNCH �THE L WORD�� IN SECOND LIFE

Creates virtual reality universe for fans of hit show

(New York, NY - January 22, 2007)�Showtime Network�s The L Word, continuing its ground breaking efforts to stay connected with its loyal and passionate fan base, will become the first cable television original series to go virtual with the launch of The L Word in Second Life on January 22.

Created by The Electric Sheep Company, �The L Word in Second Life� is a 3D experience that will take visitors into a virtual reality world inspired by the show, The virtual world will have many features, including the following:

A neighborhood caf� that serves as the hangout for The L Word characters. Called �The Planet�, the caf� will host various Second Life events such as speed dating and group discussions about episodes of The L Word.

A virtual amphitheater supported by real-time video, audio, and text with a 50-60 person seating capacity. Second Life users will have the ability to screen select episodes of The L Word and behind the scenes clips. Live events such as Trivia Night and weekly chats with special guests and cast members from the show will also take place at the amphitheater.

A virtual Dance Club that will feature various theme nights, stream live audio, and have special events hosted by DJs.

Stores with virtual merchandise available for purchase for users to customize their avatars.

A customized registration and orientation experience that is catered to The L Word fan, teaching new users the basics of Second Life and easing their transition to the virtual world.

Second Life is a 3D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively It is a digital world of users who make their own creations using a simple but sophisticated set of 3D modeling tools and a powerful scripting language. Second Life is the true incarnation of interactive television and demonstrates how to turn disparate audiences into vibrant communities. The community will get to determine much of the expansion plan of the virtual The L Word, with users defining the project�s direction.

Residents can design and build models of practically anything imaginable, including homes, vehicles, clothing and fully interactive games. By selling their creations, residents can make real world money trading the in-world currency (the Linden Dollar) for US$ on the LindeX currency exchange. Many other real life companies have developed a presence in Second Life including IBM, American Apparel and Reuters News Service

Throughout the four seasons that Showtime Networks has aired the popular and ground-breaking original series, it has forged a unique relationship with the show�s loyal and passionate fan base. This vibrant community has transcended the boundaries of the traditional television experience and embraced the unlimited world of broadband so they can stay connected with the spirit of the show. As a result of the countless fan sites, chat rooms and blogs and the recently launched social network site, OurChart.com, the show has one of the highest profiles on the web.

�Virtual worlds are one of the hottest emerging areas and we�re thrilled that The L Word will become one of the communities in Second Life,� said Robert Hayes, Senior Vice President and General Manager of the Showtime Digital Media Group. �It�s very exciting to be working with Electric Sheep on this great technology.�

"Virtual worlds are the first communication medium to allow individuals in different places to have shared interactive experiences in a 3D environment,� said Sibley Verbeck, CEO of The Electric Sheep Company. �Bringing in the fan base of The L Word and enabling them to create their own community is a defining use of virtual world technology and the true creation of interactive television."

�The L Word on Second Life,� is available for download and a special orientation at http://www.sho.com/site/lword/second_life.do





  [january 2007]  
S
M
T
W
T
F
S
 


· L WORD, THE (SHOWTIME)









[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.

[05/27/15 - 07:28 AM]
New Additions to the Season Seven Cast of "Nick Cannon Presents Wild 'N Out" Feature Hot Comedic Talent and Social Media All-Stars
DC Young Fly, Matt Rife, Darren Brand, Aarona Lopez, TattooManPaige and Hunter Stiebel are among the new additions.

[05/27/15 - 07:09 AM]
BBC America's "Doctor Who" Set for Hall H Panel at Comic-Con
Capaldi's first season delivered BBC America its highest rated season ever and is available now on all digital platforms.

[05/27/15 - 06:57 AM]
"Over My Dead Body" with Linda Hamilton Adds Edge-of-Your-Seat Action to Investigation Discovery's June Programming Slate
Said effort is an adrenaline-fueled, 12-episode docu-series premiering Monday, June 15 at 10:00/9:00c and 10:30/9:30c.