PROMAX/BDA, THE CW AND BLiNK LAUNCH COLLEGE COMPETITION TO FIND BEST SUPERNATURAL PROMO
Winner to be Announced during Special Session at Annual June Conference, June 12-14, 2007
Los Angeles, CA - February ��26, 2007 - Providing America's future creative talent with the shot at a once-in-a-lifetime opportunity, Promax/BDA has teamed up with The CW Network and BLiNK to launch a new college competition. "Making the Cut" (title to be confirmed) calls for undergrads to submit their original multiplatform trailers and commercials promoting The CW's hit television series Supernatural for the chance to jumpstart their creative careers with a CW internship and invaluable exposure.
"Making the Cut" is part of Promax/BDA's ongoing educational initiative, an effort now headed by incoming Promax/BDA Committee Chair Kim Rosenblum, Senior Vice President Creative, TV Land, to engage students by introducing them to the association and its benefits.
"We are delighted to expand our educational program with such a great opportunity," said Rosenblum. "One of Promax/BDA's biggest orders is the outreach and mentoring of students-tomorrow's future marketers and designers-and this innovative college competition is a fantastic way to achieve our goal."
"Reaching out to this audience is also extremely important to our network, especially with Nielsen now monitoring college viewership," added Anthony Armenise, Senior Creative Executive, On-Air Promotion, The CW. "To complement that with the opportunity to discover the next great promo maven is a win-win for us."
Beginning March 1, 2007, undergraduate students may visit http://www.promax.tv/studentalliance to obtain the official rules and register their multiplatform promotional trailers (up to 90 seconds in length). While participants will be provided with program footage from which to draw, they are encouraged to incorporate imagination and other visual tools available to them.
Promax/BDA and The CW will identify finalists and feature their work this June during a special conference session produced by BLiNK's Seth Berkowitz, who initiated the groundbreaking project after participating in and winning a similar Promax competition called "Battle of the Promo Cutters." Recognizing the opportunity to identify and develop new talent, Berkowitz brought the idea to Promax/BDA when the organization launched its Student Alliance in 2006, and merely needed a network partner to make it work.
"The CW was a perfect fit," explained Berkowitz. "Its primary audience is skewed toward the very group that would participate in such a competition, and the network has a number of shows with a strong appeal to that group. Plus, it's a new network, which gives the students an even greater creative opportunity."
The CW's Supernatural takes viewers on a completely new kind of thrill ride: a journey into the dark world of the unexplained that delivers the terror of films like The Ring and The Grudge. Sam Winchester (Jared Padalecki, Gilmore Girls) has done his best to escape his family's eerie history, but, along with his older brother Dean (Jensen Ackles, Smallville), Sam is bound by tragedy and blood to a dangerous, other-worldly mission. Crisscrossing the mysterious back roads of the country in their '76 Chevy Impala, the Winchester brothers search for their missing father-and hunt down every evil supernatural force they encounter along the way.
Promax/BDA, which recently announced former president Bill Clinton as keynote speaker, will hold its 52nd annual North American conference June 12-14 in Manhattan's Hilton New York Hotel. The complete agenda will be announced in the coming weeks. For more details on the Promax/BDA North American Conference, visit www.promaxbda.tv/northamericaindex.asp.
About The CW
The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of primetime as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit http://www.cwtv.com/.
BLiNK's mission is to deliver creative solutions to the marketing challenges of today's entertainment industry. The company's talented, forward-thinking team incorporates an expertise that evolves with the needs of the industry. Prior to creating BLiNK, founder Seth Berkowitz spent a decade creating TV and radio spots, trailers, presentations and print ads for broadcast and cable networks, theatrical films and home entertainment releases. Visit http://www.theblinkcompany.com/
Promax/BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. For further information, please visit, http://www.promaxbda.tv.