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[03/01/07 - 01:10 PM]
Two Incredible Forces Come Together as Spider-Man Meets NBC's 'Heroes' for a Night of Event Programming
NBC will air an exclusive one-minute clip from the film during the March 5 episode of "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

[via press release from NBC]

TWO INCREDIBLE FORCES COME TOGETHER AS SPIDER-MAN MEETS NBC'S 'HEROES' FOR A NIGHT OF EVENT PROGRAMMING

Exclusive Seven and a Half-Minute Scene from Spider-Man� 3 Debuts Online at NBC.com Following Cliffhanger Episode of "Heroes"

Spider-Man� 3 Scene to be NBC.com's First HD Stream

CULVER CITY and BURBANK, Calif., March 1, 2007 � As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes � Columbia Pictures, in anticipation of the release of Spider-Man� 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second story arc of its first season, viewers of the show and Spider-Man fans will get a look at Spider-Man� 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing seven and a half-minute film sequence that will have viewers on the edge of their seats as it is streamed in high definition at NBC.com.

"'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. "Because of that, this is a great programming marriage � it makes for a night of event television and a rare opportunity to see a scene from one of the summer's most highly anticipated movies. We couldn't be more excited to unveil seven and a half minutes of the movie to help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man� 3 � a film they will undoubtedly want to see � but also increases the richness of their experience by allowing them to stream it in HD, a first for NBC.com."

The one-minute Spider-Man� 3 clip will drive viewers to NBC.com to see the exclusive seven and a half-minute scene from the movie, which is NBC.com's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times, and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC.

Columbia Pictures' Spider-Man� 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.

In Spider-Man� 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself � he will need to rediscover who he is and what makes him the hero people love.

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man� 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar� winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About NBC Entertainment and NBC.com

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC.com is the most visited broadcast television site and the online home for the most affluent and educated broadcast television audience including unique offerings, such as interactive content, text and video blogs, and more.





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· HEROES (NBC)





[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/28/25 - 02:03 PM]
Video: "RoboForce: The Animated Series" - Official Trailer - Tubi Original
In 2089 Detroit, RoboForce is obsolete and has no hope of becoming heroes. That is until a mysterious code virus infects the UA101 bots, and no one besides RoboForce can stop them.

[03/28/25 - 10:06 AM]
Mary Steenburgen Joins Netflix's "A Man on the Inside" for Season 2
Steenburgen will play Mona Margadoff, a former musician who factors heavily in the case Charles is trying to solve.

[03/28/25 - 09:05 AM]
ESPN, Disney+ and Skydance Sports Announce New ESPN Original Series on the Kansas City Chiefs
The six-episode docuseries is expected to premiere later this year on ESPN and Disney+.

[03/28/25 - 07:07 AM]
Discovery Channel April Programming Highlights
This April, all-new series "Red Bull Soapbox Race," premieres alongside new seasons of "Expedition Files," "Ghost Adventures," "Mysteries of the Abandoned: Hidden America," and "Street Outlaws: Locals Only."

[03/28/25 - 06:01 AM]
Video: "Stranger Things: The First Shadow" - Documentary Announcement - Netflix
Before it hits Broadway this spring, experience the making of the West End phenomenon.

[03/28/25 - 06:01 AM]
Adult Swim Renews Acclaimed Series "Common Side Effects" for Second Season
The finale episode of the debut season of "Common Side Effects" will air this Sunday at 11:30/10:30c. on Adult Swim.

[03/27/25 - 11:04 AM]
Part Two of FOX Nation's "Martin Scorsese Presents: The Saints" to Roll Out Through the Holy Season
FOX Nation will roll out part two of its hit docudrama series beginning on Friday, April 4 and through the Easter season.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/27/25 - 10:06 AM]
All-New Series "Red Bull Soapbox Race" Premieres Tuesday, April 29 at 9PM on Discovery Channel
Hosted by NASCAR Hall of Famer Dale Earnhardt Jr. and motorsports announcer Mike Bagley, the series features amateur teams as they design and build one-of-a-kind, gravity-powered soapbox racers that compete - and crash - on intricate, downhill courses.

[03/27/25 - 10:01 AM]
Viral Dating Series "Pop the Balloon" Is Coming Live to Netflix
Yvonne Orji will host the live edition of the series, streaming every Thursday at 8 p.m. ET beginning April 10, only on Netflix.

[03/27/25 - 10:00 AM]
"Jeopardy! Masters" Returns Wednesday, April 30, on ABC, Following New Episodes of Pat Sajak's "Final Spin" as Host on "Celebrity Wheel of Fortune"
Hosted by "Jeopardy!" G.O.A.T. Ken Jennings, the third annual "Jeopardy! Masters" 2025 tournament will feature an expanded lineup of the top-ranked current "Jeopardy!" contestants, each competing in two action-packed games per hourlong episode for the grand prize of $500,000.

[03/27/25 - 09:34 AM]
Lifetime Announces "The 13th Wife: Escaping Polygamy" A Two Part Movie Event Starring Felicity Huffman, Olga Petsa and Eric Johnson Premiering May 31 and June 1
The film is based on the extraordinary true story of Rena Chynoweth (played by Huffman as present day Rena and Petsa as young Rena), a brave survivor and former wife of a manipulative polygamist group leader, who escaped a life of oppression and dedicated herself to freeing others.

[03/27/25 - 09:31 AM]
TV's #1 Original Courtroom Drama "Hot Bench" Swears in Judge Daniel Mentzer
Accomplished trial attorney Judge Daniel Mentzer will join Judge Yodit Tewolde and Judge Rachel Juarez for Season 12 this fall, bringing a new voice and views to the popular three-judge format taking on real small claims cases from courthouses across the country.