or


[03/08/07 - 10:25 AM]
Sci Fi Channel Viewers Are Major Influencers According to Experian Simmons Research
Sci Fi viewers are MAVENS or "information specialists" who like to share their information through personal and on-line exchange, making them uniquely influential and key players in word of mouth marketing.

[via press release from Sci Fi]

SCI FI CHANNEL VIEWERS ARE MAJOR INFLUENCERS ACCORDING TO EXPERIAN SIMMONS RESEARCH

New Key Sales Metric Derived from Malcolm Gladwell's "The Tipping Point"

New York, NY � March 5, 2007 - According to Experian Simmons Research, SCI FI Channel viewers rank number one among all cable networks in adults 18 � 49, in two of the four "tipping point" categories. This new Experian Simmons metric comes from Malcolm Gladwell's acclaimed book The Tipping Point, How Little Things Can Make a Big Difference, which profiles four tipping point groups that wield the most influence in the marketplace. Gladwell illustrates these tipping points with psychological criteria that identify the rare people who have the ability to bring a thought or idea to its critical mass.

SCI FI Channel viewers are MAVENS or "information specialists" who like to share their information through personal and on-line exchange, making them uniquely influential and key players in word of mouth marketing. SCI FI viewers are also top ranked INNOVATORS, creating trends and taking risks, and are big picture thinkers.

Dave Howe, General Manager and Executive Vice President of the SCI FI Channel said, "This new research is a terrific endorsement of the unique and differentiated nature of SCI FI's audience. Our viewers are highly engaged early-adopters and trend-setters and SCI FI's ownership of this new metric research overwhelmingly recognizes the vital importance of our viewers to advertisers."

Mark Miller, Senior Vice President, Sales, Cable Entertainment Group added, "This new measurement is the cornerstone of our upfront message that we will be taking to our customers. The benefit to advertisers is in reaching the right consumers who amplify their messages and translate to the mainstream."

Experian Simmons, the most respected authority on the behavior of the American consumer, has clearly identified SCI FI Channel viewers through this metric as a priority group for marketers to reach. In a highly competitive cable landscape, SCI FI Channel viewers have been named above all others as key influencers, with other extremely valuable marketplace attributes that include trend setting, information seeking and spreading, risk taking, and trying and buying new products first.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

Experian Simmons Research, part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to their Internet shopping behaviors, attitudes, lifestyles and media that they use, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African-American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. In 2006, Experian Research Services was ranked the fastest growing market research company by Jack Honomichl, the leading market research industry authority.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."