or


[03/08/07 - 10:25 AM]
Sci Fi Channel Viewers Are Major Influencers According to Experian Simmons Research
Sci Fi viewers are MAVENS or "information specialists" who like to share their information through personal and on-line exchange, making them uniquely influential and key players in word of mouth marketing.

[via press release from Sci Fi]

SCI FI CHANNEL VIEWERS ARE MAJOR INFLUENCERS ACCORDING TO EXPERIAN SIMMONS RESEARCH

New Key Sales Metric Derived from Malcolm Gladwell's "The Tipping Point"

New York, NY � March 5, 2007 - According to Experian Simmons Research, SCI FI Channel viewers rank number one among all cable networks in adults 18 � 49, in two of the four "tipping point" categories. This new Experian Simmons metric comes from Malcolm Gladwell's acclaimed book The Tipping Point, How Little Things Can Make a Big Difference, which profiles four tipping point groups that wield the most influence in the marketplace. Gladwell illustrates these tipping points with psychological criteria that identify the rare people who have the ability to bring a thought or idea to its critical mass.

SCI FI Channel viewers are MAVENS or "information specialists" who like to share their information through personal and on-line exchange, making them uniquely influential and key players in word of mouth marketing. SCI FI viewers are also top ranked INNOVATORS, creating trends and taking risks, and are big picture thinkers.

Dave Howe, General Manager and Executive Vice President of the SCI FI Channel said, "This new research is a terrific endorsement of the unique and differentiated nature of SCI FI's audience. Our viewers are highly engaged early-adopters and trend-setters and SCI FI's ownership of this new metric research overwhelmingly recognizes the vital importance of our viewers to advertisers."

Mark Miller, Senior Vice President, Sales, Cable Entertainment Group added, "This new measurement is the cornerstone of our upfront message that we will be taking to our customers. The benefit to advertisers is in reaching the right consumers who amplify their messages and translate to the mainstream."

Experian Simmons, the most respected authority on the behavior of the American consumer, has clearly identified SCI FI Channel viewers through this metric as a priority group for marketers to reach. In a highly competitive cable landscape, SCI FI Channel viewers have been named above all others as key influencers, with other extremely valuable marketplace attributes that include trend setting, information seeking and spreading, risk taking, and trying and buying new products first.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

Experian Simmons Research, part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to their Internet shopping behaviors, attitudes, lifestyles and media that they use, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African-American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. In 2006, Experian Research Services was ranked the fastest growing market research company by Jack Honomichl, the leading market research industry authority.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/22/17 - 08:00 AM]
Video: Trailer Just Released for "Love Actually" Reunion Film - "Red Nose Day Actually" - Airing in NBC's "Red Nose Day Special" on May 25
From an original script by Richard Curtis, the founder of Red Nose Day, the short film revisits the characters of the 2003 film "Love Actually" to discover what they're up to in 2017.

[03/21/17 - 01:05 PM]
History Announces New Anthology Scripted Series in Development, "The Commanders"
"The Commanders" would include limited series ranging from four to ten hours in length that initially would delve into the gripping stories of Bill Clinton, Ronald Reagan, Theodore Roosevelt, James Madison and Thomas Jefferson.

[03/21/17 - 12:38 PM]
Cher, Anjelica Huston, Elizabeth Smart, Yolanda Hadid and Cat Deeley Join Lifetime for New Projects
Making today's announcement, Liz Gateley, EVP and Head of Programming stated: "We are proud to launch such a robust offering of innovative programming with this award-winning group of talent."

[03/21/17 - 12:01 PM]
Ashley Judd Spies for EPIX in "Berlin Station" Season Two
As previously announced, also new to the cast this season is Keke Palmer as series regular, April Lewis.

[03/21/17 - 10:37 AM]
Catch Up On "Better Call Saul" and Revisit the Best of "Breaking Bad" Featuring Saul Goodman and Gus Fring
Season three of "Better Call Saul" rolls out on Monday, April 10 at 10:00/9:00c.

[03/21/17 - 10:18 AM]
truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit
The exclusive live stream will be broadcast tonight from the network's premiere event for its new comedic lifestyle series "Upscale with Prentice Penny" the night of the show's linear premiere at 10:00/9:00c.

[03/21/17 - 09:29 AM]
When the Outside World Comes to Tanana "Yukon Men" Must Fight to Preserve Their Way of Life
The sixth season returns to Discovery on Friday, April 21 at 9:00/8:00c.

[03/21/17 - 09:06 AM]
Emmy Winning "Biography" Franchise Returns to A+E Networks
The Emmy Award-winning "Biography," which will focus on meaningful events or personalities and their impact on our culture, will begin to roll out on A&E, History and Lifetime domestically and internationally across all platforms beginning this spring.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/21/17 - 08:01 AM]
USA Network to Air Live "WrestleMania" Kickoff Show on Sunday, April 2 at 6/5c
Additionally, fans can tune in to the "WWE Hall of Fame Induction Ceremony" special following "Monday Night Raw" on Monday, April 3.

[03/21/17 - 06:30 AM]
"Stayin' Alive: A Grammy(R) Salute to the Music of the Bee Gees" to Air April 16
The concert showcases musicians from multiple genres performing classic songs made famous by the Bee Gees and features special appearances by Cynthia Erivo, John Travolta and Wilmer Valderrama.

[03/21/17 - 06:03 AM]
Velocity Announces That Ant Anstead Will Join Mike Brewer as the New Co-Host and Lead Mechanic for Season 14 of "Wheeler Dealers": Edd China Departs After 13 Seasons
Ant Anstead is the former host of the Channel 4 series "For the Love of Cars" and previously hosted "Building Cars Live" for BBC2.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 03:29 PM]
Hulu Renews "Shut Eye" for Season Two
John Shiban will serve as Showrunner/Executive Producer for the second season.