[03/12/07 - 02:43 PM]
ABC Announces Winner of "Ugly Betty, a Face Made for Radio Deejay Contest"
Diaz, the morning show producer for the "Doc & Johnny Morning Show," beat out contestants from 22 radio stations across the country to win a trip to Hollywood and a visit to the set of "Ugly Betty."

[via press release from ABC]


Alex Diaz of WXXL FM, Orlando, FL Named Winner of ABC Affiliate Marketing Promotion

Alex Diaz of WXXL FM, Orlando, FL was named winner of the �Ugly Betty, a Face Made for Radio Deejay Contest.� Diaz, the morning show producer for the �Doc & Johnny Morning Show,� beat out contestants from 22 radio stations across the country to win a trip to Hollywood and a visit to the set of �Ugly Betty.�

�Our listeners had my back from the get-go, and now I am packing my bags! I can�t wait to meet America Ferrera and Rebecca Romijn,� says Diaz.

The �Face Made for Radio Deejay Contest� required deejays to give themselves a makeover that resembled Betty Suarez from the Golden Globe-winning �Ugly Betty.� Each contestant received a �Betty in a Bag� makeover kit, which included a wig, braces, red eyeglasses, poncho, make-up and a digital camera. The deejay with the most votes during the month of February was crowned the winner. Not only did Alex Diaz don the costume, but he added his own touch, with a handmade necklace made of a pretzel resembling Betty�s favorite �B,� and XL�s morning show even dedicated a segment on the last day of voting, entitled �Reasons to Vote for Alex,� to generate more votes. Pictures of Alex as Betty and the other contestants can be viewed on www.uglybettycontest.com .

�I am the one who�ll go the extra mile to get the laugh, and this promotion was a no-brainer, but in the end it was also a great opportunity for one of our listeners to win a trip to Mexico,� Diaz proclaimed.

As a secondary part of the contest, one listener from each of the participating radio markets will also win a trip to Cancun, with a runner-up receiving a custom couture look-alike Betty handbag. The contest has generated over 57,000 online entries and nearly six million hits.


�Ugly Betty� (Thursdays, 8:00-9:00 p.m., ET) stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Alan Dale as Bradford Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin, Michael Urie as Marc, Kevin Sussman as Walter, Rebecca Romijn as Alexis Meade and Vanessa Williams as Wilhelmina Slater.

Based on �Yo Soy Betty La Fea,� the groundbreaking Colombian telenovela that became an international phenomenon, �Ugly Betty� is from ABC Television Studio. Academy Award nominee and Emmy Award winner Salma Hayek is executive producer, along with Silvio Horta (�Urban Legends�), Ben Silverman, (�The Office�), Jose Tamez (�The Maldonado Miracle�), James Hayman (�Joan of Arcadia�) and Marco Pennette (�Caroline in the City�).

  [march 2007]  


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