[03/23/07 - 11:17 AM]
CBS Expands Its Mobile Offerings with Popular News and Entertainment Content on Sprint TV Starting in April
New offerings include full episodes of "Jericho" as well as clips from the "C.S.I." franchise and more.

[via press release from CBS]


Video Content Features Full-Length, On-Demand Episodes Of CBS's Drama JERICHO And Live Mobilecasts Of


CBS and Sprint (NYSE: S) announced today that programming from America's most watched network is coming to Sprint TVSM with live mobilecasts, full episodes and video clips from popular CBS programs.

The content will include:

Live nightly mobilecasts of the CBS EVENING NEWS WITH KATIE COURIC;

Full episodes of JERICHO on demand;

Video clips from hit primetime shows, including CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, CSI: NY, NUMB3RS, NCIS and SURVIVOR;

Daily clips from popular late-night talk shows the LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON;

Daily clips from ENTERTAINMENT TONIGHT; and

Classic clips from series in the CBS Paramount library, including THE BRADY BUNCH and I LOVE LUCY.

The agreement with Sprint enables CBS to sell advertising across its programming on the Sprint TV platform. The advertising will appear as brief commercials before the clips and as spots within the news simulcast.

"With this agreement, CBS is on the forefront of providing a scalable advertising solution for media buyers who want ad time on CBS's mobile-video content," said Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Interactive. "As we continue to expand the number of places that wireless customers can get CBS Mobile content, Sprint provides a terrific new platform on which CBS and our advertisers can connect with viewers, and a new opportunity to learn how audiences engage with our content on this emerging programming medium."

"With new popular content from CBS, our customers can enjoy even more quality programming anywhere within our nationwide mobile broadband network," said John Burris, vice president of wireless data, Sprint. "We are proud to be recognized as a leader in data services - not only through mobile video, but also award-winning mobile music and location-based services that help make our customers' lives simpler, more productive and more entertaining."

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/ DVD (CBS Home Entertainment) and motion pictures (CBS Feature Films). For more information, log on to http://www.cbscorporation.com/.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com/.

  [march 2007]  


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