or


[03/26/07 - 10:57 PM]
We TV Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter
The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series.

[via press release from WE: Women's Entertainment]

WE tv Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter

Network's Multi-Platform Campaign Kicks Off Nation-Wide in April

New York, NY, March 26, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a comprehensive marketing initiative supporting the network's new original series Wife, Mom, Bounty Hunter, which premieres April 20 at 9pm ET &PT/ 8C. The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series. The tactics include top tier radio, TV, print, outdoor, and interactive web promotions, including an interactive game on www.we.tv featuring the series star on a bounty hunting mission. The campaign, which represents one of the network's premier marketing initiatives of the year, will launch on April 2.

Wife, Mom, Bounty Hunter follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter. The former female wrestler and owner of Old West Bail Bonds, is a happily married mother of two who lives in the sunny suburbs of Phoenix. Joining her on the job are fellow hunters Theresa, an ex-cop known as the "shake down queen," and J.D., a massive, ex-semi professional football player who is known as "The Wall." But, Sandra's life isn't all glamorous perp hunting! She also has kids to raise and daily, prickly family issues to resolve between her husband, her 15-year-old daughter Sabree, and Ever Skye, her 6-year-old baby girl. The new weekly original series captures Sandra as she juggles her bounty hunting case load, family life, glock 9mm semi-automatic handgun, groceries, bulletproof vest, and teacher conferences. The series will premiere with a one-hour special presentation and continues with 10 weekly, 30-minute episodes.

"This is an important and comprehensive campaign for the network that will allow us to reach our core audience across multiple platforms, while creating buzz in support of what we believe will be a hit series for WE," stated Kenetta Bailey, WE tv's Senior Vice President of Marketing. "Wife, Mom, Bounty Hunter is a fun series that follows a truly empowered woman- and we want that message to translate through our marketing strategy."

The multi-tiered marketing campaign will consist of marquee placements in key print vehicles, internet, radio, and television. Specific tactics include:

Local, Network, DBS-Dish and DIRECTV television spots

Radio spots featuring Sandra Scott running in key markets during AM, PM Drive and throughout the weekends with "Watch & Win" radio promotions

Print ads featured in targeted outlets that hit the core audience of W18-49 as well as entertainment enthusiasts

National online ads produced for key word search databases, ad networks, entertainment and women focused sites.

Online interactive game featuring a Sandra Scott character on a bounty hunting mission on www.we.tv

Out of Home placements including billboards, kiosks, taxi tops, and bus kings - throughout key markets.

Wife, Mom, Bounty Hunter joins WE's growing list of original programming, including "Cheerleader U.," a series that follows the cheerleading squad at University of Kentucky and explores the fun and rewarding yet physically demanding, high-pressure sport of Cheerleading; "Designer to the Stars: Kari Whitman," a makeover series that follows interior designer to the stars, Kari Whitman as she designs for some of Hollywood's biggest A-listers including: Jessica Alba, Virginia Madsen, Kristen Bell, and Kurtwood Smith; America's Cutest Puppies a reality series that is on a mission to find THE cutest puppy in America; and Adventures in Doggie Day Care a new original series that sheds some light on the phenomenon that has pet owners digging deep in their pockets to make sure their best friend isn't lonely while they're away.

WE's original programming helped secure 2006 as the best year in WE tv history for primetime delivery of household & core demographics. In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/29/15 - 04:13 PM]
Jeffrey Dean Morgan Cast as a Series Regular on the CBS Summer Drama Series "Extant" for Season Two
Morgan will play JD Richter, a roguish womanizer and a cop of the future who is a mercenary/bounty hunter.

[01/29/15 - 04:07 PM]
Video: E! Unveils Super Bowl Spot for "The Royals"
The spot offers a glimpse inside the high stakes, decadent world of the show's fictional British royal family, including leading cast members Elizabeth Hurley, Alexandra Park and William Moseley.

[01/29/15 - 03:45 PM]
FOX Fires Up February with All-New Episodes, Season Finales and Special Guest Stars
Highlights include the "Mulaney" (February 15), "Sleepy Hollow" (February 23) and "MasterChef Junior" (February 24) season finales.

[01/29/15 - 01:20 PM]
Video: First MTV Movie Awards Promo with Amy Schumer and Anna Kendrick
The 24th annual "2015 MTV Movie Awards" will air live on Sunday, April 12 at 8:00 p.m. ET/PT from Nokia Theatre L.A. Live in Los Angeles, California.

[01/29/15 - 01:00 PM]
Rachael Taylor the Latest to Join "Marvel's A.K.A. Jessica Jones"
She'll play Patricia "Trish" Walker, a syndicated radio talk show host, former model and child TV star known to her adoring fans as "Patsy" Walker.

[01/29/15 - 11:34 AM]
ABC's "Jimmy Kimmel Live" to Debut Musical "Mash Up Mondays" Starting February 2
Every Monday in February, once-in-a-lifetime musical performances will be created showcasing two artists paired up to form one unlikely supergroup.

[01/29/15 - 11:23 AM]
VH1 Moves "Mob Wives" and "Hindsight" to New Times on Wednesday Nights
Both series will now air one hour earlier at 8:00/7:00c and 9:00/8:00c, respectively.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:12 AM]
Five Greenlights, Two Renewals, And a Premiere! Comedy Central(R) Announces CC:Studios Development Slate
Available now on cc.com is "Roustabout," a comedic travelogue that follows Kurt Braunohler as he jet skis from Chicago to New Orleans to raise money for charity.

[01/29/15 - 10:00 AM]
A Disney Princess Inspired by Latin Cultures, "Elena of Avalor," Will Be Introduced in 2016 on Disney Junior Channels and Programming Blocks Around the World
The role of 16-year-old Princess Elena, the bold, caring, funny and clever ascendant to the throne in the fairytale kingdom of Avalor, will be voiced by Aimee Carrero.

[01/29/15 - 09:50 AM]
Debut Episode of Sons of Anarchy: The Prospect Mobile Game Premieres Today on the App Store
Said Kurt Sutter, "It's finally fucking here. It's awesome. Play it. Live it. Be the prospect."

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 08:15 AM]
"Shark Week" Returns to Discovery Channel on July 5
A summer long celebration of all things shark, this year's edition will deliver more hours of all new, visually-stunning and informative shark-filled specials than ever before.