or


[03/26/07 - 10:57 PM]
We TV Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter
The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series.

[via press release from WE: Women's Entertainment]

WE tv Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter

Network's Multi-Platform Campaign Kicks Off Nation-Wide in April

New York, NY, March 26, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a comprehensive marketing initiative supporting the network's new original series Wife, Mom, Bounty Hunter, which premieres April 20 at 9pm ET &PT/ 8C. The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series. The tactics include top tier radio, TV, print, outdoor, and interactive web promotions, including an interactive game on www.we.tv featuring the series star on a bounty hunting mission. The campaign, which represents one of the network's premier marketing initiatives of the year, will launch on April 2.

Wife, Mom, Bounty Hunter follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter. The former female wrestler and owner of Old West Bail Bonds, is a happily married mother of two who lives in the sunny suburbs of Phoenix. Joining her on the job are fellow hunters Theresa, an ex-cop known as the "shake down queen," and J.D., a massive, ex-semi professional football player who is known as "The Wall." But, Sandra's life isn't all glamorous perp hunting! She also has kids to raise and daily, prickly family issues to resolve between her husband, her 15-year-old daughter Sabree, and Ever Skye, her 6-year-old baby girl. The new weekly original series captures Sandra as she juggles her bounty hunting case load, family life, glock 9mm semi-automatic handgun, groceries, bulletproof vest, and teacher conferences. The series will premiere with a one-hour special presentation and continues with 10 weekly, 30-minute episodes.

"This is an important and comprehensive campaign for the network that will allow us to reach our core audience across multiple platforms, while creating buzz in support of what we believe will be a hit series for WE," stated Kenetta Bailey, WE tv's Senior Vice President of Marketing. "Wife, Mom, Bounty Hunter is a fun series that follows a truly empowered woman- and we want that message to translate through our marketing strategy."

The multi-tiered marketing campaign will consist of marquee placements in key print vehicles, internet, radio, and television. Specific tactics include:

Local, Network, DBS-Dish and DIRECTV television spots

Radio spots featuring Sandra Scott running in key markets during AM, PM Drive and throughout the weekends with "Watch & Win" radio promotions

Print ads featured in targeted outlets that hit the core audience of W18-49 as well as entertainment enthusiasts

National online ads produced for key word search databases, ad networks, entertainment and women focused sites.

Online interactive game featuring a Sandra Scott character on a bounty hunting mission on www.we.tv

Out of Home placements including billboards, kiosks, taxi tops, and bus kings - throughout key markets.

Wife, Mom, Bounty Hunter joins WE's growing list of original programming, including "Cheerleader U.," a series that follows the cheerleading squad at University of Kentucky and explores the fun and rewarding yet physically demanding, high-pressure sport of Cheerleading; "Designer to the Stars: Kari Whitman," a makeover series that follows interior designer to the stars, Kari Whitman as she designs for some of Hollywood's biggest A-listers including: Jessica Alba, Virginia Madsen, Kristen Bell, and Kurtwood Smith; America's Cutest Puppies a reality series that is on a mission to find THE cutest puppy in America; and Adventures in Doggie Day Care a new original series that sheds some light on the phenomenon that has pet owners digging deep in their pockets to make sure their best friend isn't lonely while they're away.

WE's original programming helped secure 2006 as the best year in WE tv history for primetime delivery of household & core demographics. In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.