[03/27/07 - 11:21 AM]
Gameloft and NBC Universal Enter Worldwide Agreement to Bring the #1 Television Drama Series 'Heroes' to Mobile Phones
"Heroes: The Mobile Game" will allow fans of the show and casual gamers "the chance to experience the thrill of the superhuman abilities of the show's characters."

[via press release from Gameloft]

Gameloft and NBC Universal Enter Worldwide Agreement to Bring The #1 Television Drama Series 'Heroes' to Mobile Phones

NEW YORK, March 27 -- - Leading Mobile Publisher Secures Exclusive License to Develop and Publish 'Heroes: The Mobile Game'

Recreating the mind-bending universe of the television phenomenon of 2007, Gameloft(R), a leading developer and publisher of games for mobile phones, today announced an exclusive worldwide licensing agreement with NBC Universal to develop and publish Heroes: The Mobile Game.

Heroes is the epic drama from NBC that chronicles the lives of ordinary people who discover they possess extraordinary abilities - and a destiny to save the world. The wildly popular television series was recently named the "Favorite New Television Drama" by the People's Choice Awards.

"'Heroes' has created a large, die-hard fan culture and we are excited to bring the action and intrigue of NBC's leading drama series to gamers and 'Heroes' fans alike," said Gonzague de Vallois, vice-president of Publishing, Gameloft. "With an international cast and rapidly growing international level of success, Heroes has achieved a massive global appeal and as such, Gameloft is the perfect publisher to deliver Heroes: The Mobile Game worldwide."

"Gameloft's unwavering commitment to quality mobile games, their track record with top-tier TV and film properties and their unrivaled worldwide distribution capability make them uniquely qualified to launch Heroes: The Mobile Game," said Jeremy Laws, senior vice president, Universal Mobile Entertainment.

Heroes: The Mobile Game will allow fans of the show and casual gamers the chance to experience the thrill of the superhuman abilities of the show's characters. The game's action will be based on the events from the electrifying first season as well as the hotly awaited second season with the game script being contributed to by writers of the hit television series. Players will assume the roles of the time-travelling Hiro Nakamura; the beautiful, but deadly Niki Sanders; telepathic cop Matt Parkman and the enigmatic Peter Petrelli, as they enjoy game play styles based on their unique powers.

About Heroes

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by father's disappearance to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination"), struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The drama is produced by NBC Universal Television Studio in association with Tailwind Productions.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cisse, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Dusseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA) For more information, visit http://www.gameloft.com.

About Universal Mobile Entertainment

Universal Mobile Entertainment (UME) generates revenues and enhances brand awareness for NBC Universal's motion picture and television properties through licensing agreements with top-tier publishers. UME oversees the creation of high-quality mobile application services that include games, ringtones, wallpapers, MMS, SMS services and audiovisual services, and ensures ubiquitous distribution through mobile operators and portals worldwide. With offices in Los Angeles, London and Tokyo the team has been aggressive in the mobile content market since 2000 and currently has hundreds of mobile products that are available to consumers in every major territory of the world.

About NBC Universal

Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE Gameloft

  [march 2007]  


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