[04/02/07 - 10:47 AM]
NBC.com Listens to Users with Site Content Updates with Popular Quote Game from 'The Office,' and Adds New Features to '30 Rock' and 'Heroes'
Among the new features: the "Marry, Boff, or Kill" game from "30 Rock" and "The Office" fans can submit their funniest HR stories to Toby.

[via press release from NBC]



Updates Include Quote Game For "The Office," "Marry, Boff or Kill" Game for "30 Rock" and Further "Heroes" Interactivity, Among Others

BURBANK, Calif. � April 2, 2007 - NBC.com today announced several new site feature updates -- all centered around interactive features based on popular NBC programming, including "The Office," "30 Rock" and "Heroes." The new features were created in response to user requests. The announcements were made by Vivi Zigler, Executive Vice President NBC Digital Entertainment and New Media.

"One of the best aspects of the digital space is that it's a two way street," said Zigler. "We know immediately how our users feel about our content and can react just as quickly to deliver the experience they're telling us they want."

Each new interactive feature listed below can be found on the shows' sites on NBC.com.

"The Office" � NBC.com has just launched "The Office" Quotes Game. The game was originally developed by "Office" message board users who were challenging each other to identify the character who had spoken a specific quote. Now when users get the quote, episode and character correct, they will be rewarded with the video of the scene itself.

In another feature from "The Office," NBC.com asks fans to share with the character Toby, their worst Human Resources nightmares. Users submit video clips of themselves as they tell the online audience about their funniest HR stories.

"30 Rock" -- "Marry, Boff, or Kill" -- is a favorite game used on the show in which the character playing is given the names of three celebrities and has the hypothetical choice to marry, boff or kill them. The online version of the game is similar, only the user has a time limit that he or she has to beat while selecting whom to marry, boff or kill. As the game advances, the time limit shrinks dramatically creating interesting choices.

"Heroes" -- Starting April 9th, Hana, the former Mossad operative who can "hear" the Internet, will enlist fans to help with her plans to thwart Linderman's plots. The top-secret online activity will actually interact with the on-air story and will pay off in the Monday, April 23rd episode, when "Heroes" returns to the NBC lineup. The all-inclusive experience is designed for both fans who have followed the digital storylines from the beginning and for users that are just now joining Hana's cause.

In addition, fans of "Heroes" who are also submitting their own artwork inspired by the show can view their creations on display in a gallery on NBC.com.

As another new feature, viewers and users have been asked to submit their "theories" about what's really going on in the enigmatic world of "Heroes." Selected video theories are being used in on-air promos and will continue through the return of "Heroes" on April 23rd.

  [april 2007]  

· 30 ROCK (NBC)

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