or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[08/19/14 - 05:15 PM]
"Brooklyn Nine-Nine" Cuffs Eva Longoria as Guest Star on Three-Episode Arc This Fall on FOX
She'll play a defense attorney who catches Jake's (Andy Samberg) attention when she faces off against him in court.

[08/19/14 - 04:40 PM]
NBC Drops "Working the Engels" in Favor of Back-to-Back Originals from "Welcome to Sweden"
The Peacock will opt for new episodes of "Sweden" at 9:00/8:00c and 9:30/8:30c beginning this Thursday, August 21.

[08/19/14 - 03:04 PM]
"Bad Girls Club: Redemption" Premieres October 7 at 8PM ET/PT on Oxygen
This season, the best of the bad move into a LA mansion, ready to ride the rocky road to change, while making new friends and facing off with old enemies along the way.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 01:01 PM]
Springfield Celebrates "The Simpsons'" 25th Anniversary with a Special Mural on Monday, August 25
Special guest Yeardley Smith, comedic actress and voice of "Lisa Simpson," will be in Springfield to celebrate the mural, sign autographs and take questions during the event.

[08/19/14 - 12:29 PM]
Jason Taylor, Kevin Gilbride & Paul Burmeister Join Mike Florio on "Pro Football Talk" for 2014 NFL Season
In addition, Mike Ryan, who boasts 26 NFL seasons of athletic training experience, will join PFT to provide perspective on injuries and sports medicine.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 11:21 AM]
Hip-Hop Artist, Television Host and Actor Shad Moss, a.k.a. Bow Wow, Joins the Cast of "CSI: Cyber"
Moss will play hacker Brody "Baby Face" Nelson. Nineteen going on 20, Nelson is a cyber-intrusion savant.

[08/19/14 - 10:57 AM]
Sink Your Teeth Into Season One of Robert Rodriguez's Critically-Acclaimed "From Dusk Till Dawn: The Series" Available August 19 on Netflix
The Netflix launch comes on the heels of a recent announcement from El Rey Network that the series will begin production on season two in Austin, TX this October.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 10:40 AM]
"Untold with Maria Menounos" Returns Thursday, August 28th at 8:00PM ET/PT
This time "Untold" goes beyond the headlines to take a closer look at three major pop culture topics: "Star Stalkers," "Rags to Reality" and the "EDM-Pire."