[04/24/07 - 11:44 PM]
We TV Leverages Its Library of Films to Attract New Advertisers to the Network
The cable channel has signed State Farm as a new advertiser to the network to sponsor two back-to-back movie marathons that appeal to women, with themes weaved in about children, family and romance.

[via press release from WE: Women's Entertainment]

WE Tv Leverages Its Library of Films to Attract New Advertisers to the Network

State Farm Marks First Time Ad Buy with Themed Movie Marathons Targeting Women

New York, NY - April 24, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today they have signed State Farm as a new advertiser to the network to sponsor two back-to-back movie marathons that appeal to women, with themes weaved in about children, family and romance. The stunts, entitled Child's Play on May 19th and Heaven Sent on May 26th, leverage the network's library of films providing a sponsorship opportunity for the insurance company. As part of the package, State Farm will receive tagged tune-in spots, billboards and online presence via logo placement with a hyperlink at www.wetv.com.

"More than ever, women are making decisions not only regarding household purchases but also regarding financial services, technology and automotive. Attracting State Farm as a new sponsor affirms WE tv's value of connecting advertisers with consumers that are influencers on deciding on products and services that make sense for their families," said Arlene Manos, President, Rainbow national network advertising sales. "This latest programming initiative reinforces WE tv's value of providing advertisers with programming that targets their brand to a wide ranging audience of women."

Child's Play showcases three films featuring a child as the main character. The movie marathon begins with Home Alone 3, the third installment of the popular trilogy, starring Alex D. Linz as Alex Pruitt, a nine year who is left home alone, faced to fend off thieves. The next film is Life-Size starring Lindsay Lohan as Casey Stuart, a widower's daughter who accidentally brings her doll to life while trying to cast a spell to resurrect her mother. Milk Money is the last film in the marathon, starring Michael Patrick Carter as Frank Wheeler, Ed Harris as Tom Wheeler and Melanie Griffith as V. In this film, a young boy and his friends pool their money to hire a stripper, but end up meeting a woman with a heart of gold.

Heaven Sent features three movies based around the belief that wishes can come true and sometimes we all need a little help making the dream a reality. Kicking off the heavenly movie marathon is Meet Joe Black starring Brad Pitt, Anthony Hopkins and Claire Forlani in a bittersweet tale of life and death, as a 65 year old media tycoon finds himself fighting for his future and grappling with his own fate. Next is Always, starring Richard Dreyfuss and Holly Hunter, a romantic adventure about a legendary pilot's passion for dare-devil firefighting. The last movie in this marathon is Almost an Angel starring Paul Hogan and Elias Koteas in a story about a professional thief who, after he dies, becomes an Angel on probation as he is assigned to perform a good deed for a crippled man before being given his wings.

Strongest March in WE tv's history for HH, W18-34, W18-49, W25-49 & W25-54 deliveries for the Prime M-Su 8p-11p daypart. WE tv's original special "Women on Death Row 2" premiered this month and was a contributor for the strong Prime March performance. This premiere ranks as the strongest WE tv original special premiere for W18-49 (166K) and W25-54 (160K) deliveries.

Source: Nielsen Media Research, Live Data, March 2006 (2/26/07-4/1/07), Prime M-Su 8p-11p, premiere telecast of "Women on Death Row 2" Monday 2/26/07 9p-11p compared to all WE tv original special premiere telecasts to-date (12/31/01-4/1/07); subject to qualifications upon request.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

About State Farm

A leader in the insurance industry, State Farm's success is built on a foundation of shared values -- quality service and relationships, mutual trust, integrity and financial strength. Their mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm is a premier company whose vision for the future is to be the customer's first and best choice in the products and services they provide including insurance, financial services and mutual funds.

  [april 2007]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/20/18 - 02:30 PM]
FOX Announces Summer Premiere Dates
New seasons of "Beat Shazam" and "Love Connection" will help kick things off on Tuesday, May 29.

[03/20/18 - 10:19 AM]
Video: Syfy Reveals "Nightflyers" Official First Look
The series follows eight maverick scientists and a powerful telepath who embark on an expedition to the edge of our solar system aboard The Nightflyer - a ship with a small tightknit crew and a reclusive captain - in the hope of making contact with alien life.

[03/20/18 - 09:56 AM]
Netflix's First Global Original Motor Series, "Fastest Car," Launches on April 6
In each episode, three souped-up "sleeper" cars, tinkered with and lovingly labored on, go head to head with one of the world's most sought-after supercars.

[03/20/18 - 09:28 AM]
TLC's Hit Docu-Series "Long Lost Family" Returns for a Third Season on Sunday, April 8 at 10/9c
This series offers viewers the chance to hear stories from people who have endured a lifetime of separation, and who long to finally be reunited with family members with whom they share an innately deep connection - but who, in many cases, they have never met.

[03/20/18 - 09:16 AM]
New Seasons of Anime Hit Series "FLCL" Crash Land This Summer
Debuting on Adult Swim's popular anime block Toonami, the new seasons bring together members of the original animation team with a whole new generation of creators.

[03/20/18 - 09:00 AM]
Additional Performers and Presenters Announced for the "53rd Academy of Country Music Awards"
Drew Brees, Nancy O'Dell, Rebecca Romijn and Lindsey Vonn have been added as presenters for the ceremony.

[03/20/18 - 08:46 AM]
Matthew Goode and Matthew Rhys Star in "The Wine Show" - Premiering on Ovation TV April 18
From a beautiful villa in the Italian countryside, Goode and Rhys set off on a new challenge in every episode, uncovering some of the best wines in the world, and telling the stories that surround them.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/20/18 - 08:00 AM]
All-Star Ensemble Cast Joins Anna Paquin in the Pop Original Television Series "Flack"
The series starts production this week in London.

[03/20/18 - 07:49 AM]
PBA and FOX Sports Announce Multi-Year, Multi-Platform Rights Deal
The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale.

[03/20/18 - 07:42 AM]
"Recovery Boys," "Mercury 13" and "Shirkers" to Premiere at the 2018 Hot Docs Canadian International Documentary Festival
"Mercury 13" is a remarkable story of the women who were tested for spaceflight in 1961 before their dreams were dashed in being the first to make the trip beyond Earth.

[03/20/18 - 07:16 AM]
April Showers Bravo Fans with Back-to-Back Premieres Starting Sunday, April 1
Newly announced to the lineup is "Southern Charm New Orleans" on Sunday, April 15 at 9:00/8:00c.

[03/20/18 - 07:04 AM]
Amazon Prime Video Announces "All or Nothing" Banner for Upcoming Global Sports Docuseries
New seasons featuring The Michigan Wolverines, New Zealand All Blacks and Manchester City are due later this year.

[03/19/18 - 11:36 PM]
Development Update: Monday, March 19
Updates include: Mira Sorvino to star in "The Code" at CBS; Matt Ryan's John Constantine to become regular on "DC's Legends of Tomorrow"; and Jenna Dewan Tatum is the latest to board FOX's "Mixtape."

[03/19/18 - 05:00 PM]
Video: "Amateur" Trailer & Poster Debut - It's March Madness!
The Netflix film is about 14-year-old basketball phenom Terron Forte, who has to navigate the under-the-table world of amateur athletics when he is recruited to an elite NCAA prep school.