or


[04/25/07 - 10:16 AM]
'House' and 'Lost' Show Greatest Gains from Dvr Playback, Nielsen Reports
Plus: "The Office" had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

[via press release from Nielsen Media Research]

'House' and 'Lost' Show Greatest Gains From DVR Playback, Nielsen Reports

"The Office" Has Highest Gain on Percentage Basis

NEW YORK, April 25 -- The Nielsen Company today released the first look at the most "timeshifted" broadcast network television programs in the U.S., with FOX's House and ABC's Lost showing the most lift in audience due to playback with a Digital Video Recorder (DVR) within seven days of its initial airing.

For the week of April 2 - April 8, the most recent week for which ratings for seven-day playback are available, House pulled in an additional 2.74 million DVR viewers after its April 3rd airing, while Lost pulled in an additional 2.47 million viewers after its April 4th episode. The April 3rd episode of American Idol on FOX was third with 2.45 million viewers.

On a percentage basis, The Office had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

Starting immediately, The Nielsen Company will make this ranking available to media reporters every Monday on its online Press Room.

Top "Timeshifted" Broadcast Network TV Programs by Absolute Viewers For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 HOUSE FOX 4-3-07 19,024 2,740 14.4

2 LOST ABC 4-4-07 10,831 2,474 22.8

3 AMERICAN IDOL-TUES FOX 4-3-07 24,741 2,458 9.9

4 CSI CBS 4-5-07 20,894 2,172 10.4

5 24 FOX 4-2-07 10,022 1,946 19.4

6 SURVIVOR: FIJI CBS 4-5-07 12,338 1,906 15.5

7 OFFICE NBC 4-5-07 5,774 1,821 31.5

8 DESPERATE HOUSEWIVES ABC 4-5-07 15,056 1,626 10.8

9 AMERICAN IDOL-WED FOX 4-4-07 24,931 1,436 5.8

10 PRISON BREAK FOX 4-2-07 7,407 1,358 18.3

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

Top "Timeshifted" Broadcast Network TV Programs by Percentage Gain For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 OFFICE NBC 4-5-07 5,774 7,595 31.5

2 LOST ABC 4-4-07 10,831 13,305 22.8

3 24 FOX 4-2-07 10,022 11,968 19.4

4 PRISON BREAK FOX 4-2-07 7,407 8,765 18.3

5 30 ROCK NBC 4-5-07 5,049 5,935 17.6

6 SCRUBS NBC 4-5-07 4,646 5,424 16.8

7 FRIDAY NIGHT LIGHTS NBC 4-4-07 4,936 5,746 16.4

8 SURVIVOR: FIJI CBS 4-5-07 12,338 14,244 15.5

9 7TH HEAVEN CW 4-8-07 2,051 2355 14.8

10 HOUSE FOX 4-3-07 19,024 21,764 14.4

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

EDITOR'S NOTE: Digital Video Recorders (DVRs) are advanced VCR-like systems which enable viewers to easily tape a television program, as well as pause live programming, fast forward and rewind. Approximately 15-17% of television homes in the U.S. have DVR systems, either from a local cable or satellite system or from TiVo or Replay.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

SOURCE The Nielsen Company
http://www.nielsenmedia.com





  [april 2007]  
S
M
T
W
T
F
S


· 24 (FOX)
· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HOUSE (FOX)
· LOST (ABC)
· OFFICE, THE (NBC)
· PRISON BREAK (FOX)
· SCRUBS (ABC)
· SEVENTH HEAVEN (CW)
· SURVIVOR (CBS)





[03/18/24 - 01:59 PM]
Chrissy Metz, Jaime Ray Newman, Katie Lowes, and George Ferrier Join as Series Regulars for Starz's New Drama "The Hunting Wives"
Production on the thrilling new series has started in Charlotte, North Carolina.

[03/18/24 - 11:30 AM]
Video: ALLBLK Releases Trailer for the World Premiere of New Thriller, "The Influencer" Premiering Thursday, April 4
The original film stars Christina Cooper as Niecy Fields, a social media influencer on the cusp of stardom.

[03/18/24 - 10:06 AM]
E! Announces Trendsetting Guest Judges and Pioneering Disruptors for New Cutting-Edge Design Competition Series "OMG Fashun" with Julia Fox
Handcrafted is the new haute couture on "OMG Fashun" as Julia inspires pioneering fashion disruptors to upend traditional style convention, break the rules and redefine cool.

[03/18/24 - 10:00 AM]
Video: Peacock Debuts Trailer For New Original Documentary "Bray Wyatt: Becoming Immortal" Premiering April 1
The documentary looks at the remarkable career of the late Windham Rotunda also known as Bray Wyatt, one of the most skillful, tenacious, and creative WWE Superstars of all-time.

[03/18/24 - 10:00 AM]
NBC Is the Official Home of Competition and Games This Summer with a Slate of Powerhouse Hit Series
NBC is the summer home for both the Paris Olympic Games and high-stakes competition with a robust lineup of returning powerhouse favorites, including "America's Got Talent," "American Ninja Warrior," "Password," "The Wall" and "Weakest Link."

[03/18/24 - 09:02 AM]
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Plus: the streamer offers new looks at "Deliver Me," "The Helicopter Heist," "Ronja the Robber's Daughter," "Billionaire Island" and season two of "Baby Fever."

[03/18/24 - 09:01 AM]
Video: "Rebel Moon - Part Two: The Scargiver" - Official Trailer - Netflix
The rebels gear up for battle against the ruthless forces of the Motherworld as unbreakable bonds are forged, heroes emerge - and legends are made.

[03/18/24 - 09:01 AM]
Video: Disney's "Wish" - Streaming April 3rd - Disney+
Walt Disney Animation Studios' "Wish" is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force - a little ball of boundless energy called Star.

[03/18/24 - 08:01 AM]
Video: "Our Living World" - Cate Blanchett - Official Trailer - Netflix
This stunning nature series narrated by Cate Blanchett explores the intelligence, resourcefulness and interconnectedness of life on our planet.

[03/18/24 - 08:00 AM]
Acorn TV Fan-Favorite "Harry Wild" Returns Monday, May 13
Season three consists of six episodes and will be available on Acorn TV in the United States, Canada, New Zealand, Australia, and the United Kingdom.

[03/18/24 - 08:00 AM]
Prime Video Orders "Beast Games" from MrBeast and Amazon MGM Studios
Based on his already successful YouTube show, "Beast Games" is set to become the biggest reality competition series ever with 1000 contestants competing for a $5 million dollar cash prize which will be the biggest single prize in the history of television and streaming.

[03/18/24 - 07:14 AM]
ESPN+ Original Series "Full Court Press" Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+
From Iowa's historic preseason game that broke attendance records all the way through the WNBA draft in April, the series uses unparalleled access, exclusive interviews, and unique game footage, to transport audiences into the lives of these exceptional athletes.

[03/18/24 - 06:01 AM]
Video: "Scoop" - Official Trailer - Netflix
Inspired by real events, this fictional dramatization gives an insider account of how the women of Newsnight secured Prince Andrew's infamous interview.

[03/18/24 - 06:01 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Iconic Emmy Award-Winning Series "Fraggle Rock: Back to the Rock," Premiering Globally March 29
Award-winning season two cast includes the return of Daveed Diggs alongside Ariana DeBose, Brett Goldstein, Catherine O'Hara, Adam Lambert and K-pop group aespa in guest star roles.

[03/18/24 - 04:01 AM]
Video: "Joy" - First Look Teaser - Netflix
Starring Thomasin McKenzie, James Norton and Bill Nighy, the new film based on the story of the birth of IVF.