or


[04/25/07 - 10:16 AM]
'House' and 'Lost' Show Greatest Gains from Dvr Playback, Nielsen Reports
Plus: "The Office" had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

[via press release from Nielsen Media Research]

'House' and 'Lost' Show Greatest Gains From DVR Playback, Nielsen Reports

"The Office" Has Highest Gain on Percentage Basis

NEW YORK, April 25 -- The Nielsen Company today released the first look at the most "timeshifted" broadcast network television programs in the U.S., with FOX's House and ABC's Lost showing the most lift in audience due to playback with a Digital Video Recorder (DVR) within seven days of its initial airing.

For the week of April 2 - April 8, the most recent week for which ratings for seven-day playback are available, House pulled in an additional 2.74 million DVR viewers after its April 3rd airing, while Lost pulled in an additional 2.47 million viewers after its April 4th episode. The April 3rd episode of American Idol on FOX was third with 2.45 million viewers.

On a percentage basis, The Office had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

Starting immediately, The Nielsen Company will make this ranking available to media reporters every Monday on its online Press Room.

Top "Timeshifted" Broadcast Network TV Programs by Absolute Viewers For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 HOUSE FOX 4-3-07 19,024 2,740 14.4

2 LOST ABC 4-4-07 10,831 2,474 22.8

3 AMERICAN IDOL-TUES FOX 4-3-07 24,741 2,458 9.9

4 CSI CBS 4-5-07 20,894 2,172 10.4

5 24 FOX 4-2-07 10,022 1,946 19.4

6 SURVIVOR: FIJI CBS 4-5-07 12,338 1,906 15.5

7 OFFICE NBC 4-5-07 5,774 1,821 31.5

8 DESPERATE HOUSEWIVES ABC 4-5-07 15,056 1,626 10.8

9 AMERICAN IDOL-WED FOX 4-4-07 24,931 1,436 5.8

10 PRISON BREAK FOX 4-2-07 7,407 1,358 18.3

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

Top "Timeshifted" Broadcast Network TV Programs by Percentage Gain For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 OFFICE NBC 4-5-07 5,774 7,595 31.5

2 LOST ABC 4-4-07 10,831 13,305 22.8

3 24 FOX 4-2-07 10,022 11,968 19.4

4 PRISON BREAK FOX 4-2-07 7,407 8,765 18.3

5 30 ROCK NBC 4-5-07 5,049 5,935 17.6

6 SCRUBS NBC 4-5-07 4,646 5,424 16.8

7 FRIDAY NIGHT LIGHTS NBC 4-4-07 4,936 5,746 16.4

8 SURVIVOR: FIJI CBS 4-5-07 12,338 14,244 15.5

9 7TH HEAVEN CW 4-8-07 2,051 2355 14.8

10 HOUSE FOX 4-3-07 19,024 21,764 14.4

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

EDITOR'S NOTE: Digital Video Recorders (DVRs) are advanced VCR-like systems which enable viewers to easily tape a television program, as well as pause live programming, fast forward and rewind. Approximately 15-17% of television homes in the U.S. have DVR systems, either from a local cable or satellite system or from TiVo or Replay.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

SOURCE The Nielsen Company
http://www.nielsenmedia.com





  [april 2007]  
S
M
T
W
T
F
S


· 24 (FOX)
· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HOUSE (FOX)
· LOST (ABC)
· OFFICE, THE (NBC)
· PRISON BREAK (FOX)
· SCRUBS (ABC)
· SEVENTH HEAVEN (CW)
· SURVIVOR (CBS)











[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.