or


[05/03/07 - 01:02 PM]
Ivillage and USA Network Launch Online Initiative for Upcoming TV Series "The Starter Wife"
A co-branded microsite on iVillage.com will "engage iVillage's 16 million members with exclusive videos, star Q&As, social networking groups for real-life women starting over and more."

[via press release from USA]

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

NICOLE KIDMAN AND KEITH URBAN TOP THE LIST IN POLL ASKING WOMEN WHO THEY WOULD EMULATE IF THEY HAD TO START OVER

Co-Branded Microsite Will Feature Pledge Contributions To The Charity Dress For Success From Real-Life Starter Wives

New York, NY, May 2, 2007 � iVillage, a division of NBC Universal, announced today that it has teamed up with sister company USA Network to promote the network's upcoming original series, THE STARTER WIFE. A co-branded microsite on iVillage.com will engage iVillage's 16 million members with exclusive videos, star Q&As, THE STARTER WIFE social networking groups for real-life women starting over and more.

Premiering Thursday, May 31 at 9/8c, THE STARTER WIFE stars Emmy�-Award winner Debra Messing, best known for her role as Grace Adler on "Will & Grace" and on the big screen opposite Dermot Mulroney in "The Wedding Date." Messing joins cast members Academy Award� nominee Judy Davis, Emmy and Tony� winner Joe Mantegna, Miranda Otto and Tony winner Anika Noni Rose with executive producer Gigi Levangie Grazer in this wickedly funny comedy based on Grazer's New York Times best-selling novel about one woman's journey to redefine herself after ending her marriage with a Hollywood studio head.

iVillage, the largest community of women online, features compelling content, message boards, interactive features, tools and blogs for women to connect on everything from beauty and style to entertainment, pregnancy and parenting.

"Every woman has had to start over at some point in her life, whether it was following a divorce, starting a new career or moving to a new city," said Deborah Fine, President of iVillage. "THE STARTER WIFE message is one that resonates with our community of women at every stage of their lives, and we are excited to be working with USA Network to promote this highly anticipated series."

"We're thrilled that iVillage is offering a catalog of rich interactive tools for the upcoming network event of THE STARTER WIFE," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "Through this partnership, we are able to tap into their vibrant community of women, a core audience that we aim to capture with the series."

A co-branded poll on iVillage.com paved the way recently, with a record number of women responding to the question: "If you could start over, which couple would you emulate?"

� Nicole Kidman and Keith Urban? 46% would stick together through thick and thin like this Hollywood-Nashville super couple.

� Angelina Jolie and Brad Pitt? 30% said they would be globally aware and put their kids first ala Brangelina.

� Jessica Simpson and John Mayer? 24 % responded that they would have fun with no strings like these young lovers.

The microsite on iVillage.com kicked off on May 1 at www.ivillage.com/starterwife, featuring:

� An online pledge board, where iVillage users pledge to "start over" in some area of their life, such as "I will start eating healthy today" or "starting today, I will donate one hour per week to a local shelter." For every pledge, USA Network donates a dollar (up to $10,000) to Dress for Success, a not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

� A Starter Wife group on iVillage Connect, its social networking platform, where real-life Starter Wives can swap stories, share inspirations and advice.

� Exclusive video preview of THE STARTER WIFE'S pilot episode.

� Video Q&A with Debra Messing, star of THE STARTER WIFE.

� Starting on May 31st, iVillage's popular "TV Cocktail" blog will offer the scoop following each weekly episode.

# # #

About THE STARTER WIFE

THE STARTER WIFE stars Emmy� winner and Academy Award nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Emmy winner and Tony winner Joe Mantegna ("Joan of Arcadia"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal").

THE STARTER WIFE is executive produced by Grazer and penned by the writing team of Sara Parriott & Josann McGibbon ("Runaway Bride"), who also serve as executive producers along with Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") from 3 Arts Entertainment. THE STARTER WIFE is produced by Hay Pop Pty Limited in association with McGibbon/Parriott Productions and 3 Arts Entertainment, for NBC Universal Television Studio.

About iVillage Inc.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

About USA Network

USA Network (http://www.usanetwork.com/) is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. Seen in over 90 million U.S. homes, USA finished #1 among all basic cable networks in total viewers in the first quarter of 2006. Home to critically acclaimed and award-winning programming including The Dead Zone, Nashville Star, and the Emmy-winning series Monk and the Emmy-nominated series The 4400. USA Network is the exclusive broadcaster of WWE Monday Night Raw, which is consistently one of the highest rated programs on basic cable. Upcoming programming includes, Psych, AFI tribute to Sean Connery, and the US Open Tennis Championship.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 350,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.





  [may 2007]  
S
M
T
W
T
F
S
  


· STARTER WIFE, THE (USA)
· WILL & GRACE (NBC)











[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.