or


[05/03/07 - 01:02 PM]
Ivillage and USA Network Launch Online Initiative for Upcoming TV Series "The Starter Wife"
A co-branded microsite on iVillage.com will "engage iVillage's 16 million members with exclusive videos, star Q&As, social networking groups for real-life women starting over and more."

[via press release from USA]

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

NICOLE KIDMAN AND KEITH URBAN TOP THE LIST IN POLL ASKING WOMEN WHO THEY WOULD EMULATE IF THEY HAD TO START OVER

Co-Branded Microsite Will Feature Pledge Contributions To The Charity Dress For Success From Real-Life Starter Wives

New York, NY, May 2, 2007 � iVillage, a division of NBC Universal, announced today that it has teamed up with sister company USA Network to promote the network's upcoming original series, THE STARTER WIFE. A co-branded microsite on iVillage.com will engage iVillage's 16 million members with exclusive videos, star Q&As, THE STARTER WIFE social networking groups for real-life women starting over and more.

Premiering Thursday, May 31 at 9/8c, THE STARTER WIFE stars Emmy�-Award winner Debra Messing, best known for her role as Grace Adler on "Will & Grace" and on the big screen opposite Dermot Mulroney in "The Wedding Date." Messing joins cast members Academy Award� nominee Judy Davis, Emmy and Tony� winner Joe Mantegna, Miranda Otto and Tony winner Anika Noni Rose with executive producer Gigi Levangie Grazer in this wickedly funny comedy based on Grazer's New York Times best-selling novel about one woman's journey to redefine herself after ending her marriage with a Hollywood studio head.

iVillage, the largest community of women online, features compelling content, message boards, interactive features, tools and blogs for women to connect on everything from beauty and style to entertainment, pregnancy and parenting.

"Every woman has had to start over at some point in her life, whether it was following a divorce, starting a new career or moving to a new city," said Deborah Fine, President of iVillage. "THE STARTER WIFE message is one that resonates with our community of women at every stage of their lives, and we are excited to be working with USA Network to promote this highly anticipated series."

"We're thrilled that iVillage is offering a catalog of rich interactive tools for the upcoming network event of THE STARTER WIFE," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "Through this partnership, we are able to tap into their vibrant community of women, a core audience that we aim to capture with the series."

A co-branded poll on iVillage.com paved the way recently, with a record number of women responding to the question: "If you could start over, which couple would you emulate?"

� Nicole Kidman and Keith Urban? 46% would stick together through thick and thin like this Hollywood-Nashville super couple.

� Angelina Jolie and Brad Pitt? 30% said they would be globally aware and put their kids first ala Brangelina.

� Jessica Simpson and John Mayer? 24 % responded that they would have fun with no strings like these young lovers.

The microsite on iVillage.com kicked off on May 1 at www.ivillage.com/starterwife, featuring:

� An online pledge board, where iVillage users pledge to "start over" in some area of their life, such as "I will start eating healthy today" or "starting today, I will donate one hour per week to a local shelter." For every pledge, USA Network donates a dollar (up to $10,000) to Dress for Success, a not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

� A Starter Wife group on iVillage Connect, its social networking platform, where real-life Starter Wives can swap stories, share inspirations and advice.

� Exclusive video preview of THE STARTER WIFE'S pilot episode.

� Video Q&A with Debra Messing, star of THE STARTER WIFE.

� Starting on May 31st, iVillage's popular "TV Cocktail" blog will offer the scoop following each weekly episode.

# # #

About THE STARTER WIFE

THE STARTER WIFE stars Emmy� winner and Academy Award nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Emmy winner and Tony winner Joe Mantegna ("Joan of Arcadia"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal").

THE STARTER WIFE is executive produced by Grazer and penned by the writing team of Sara Parriott & Josann McGibbon ("Runaway Bride"), who also serve as executive producers along with Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") from 3 Arts Entertainment. THE STARTER WIFE is produced by Hay Pop Pty Limited in association with McGibbon/Parriott Productions and 3 Arts Entertainment, for NBC Universal Television Studio.

About iVillage Inc.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

About USA Network

USA Network (http://www.usanetwork.com/) is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. Seen in over 90 million U.S. homes, USA finished #1 among all basic cable networks in total viewers in the first quarter of 2006. Home to critically acclaimed and award-winning programming including The Dead Zone, Nashville Star, and the Emmy-winning series Monk and the Emmy-nominated series The 4400. USA Network is the exclusive broadcaster of WWE Monday Night Raw, which is consistently one of the highest rated programs on basic cable. Upcoming programming includes, Psych, AFI tribute to Sean Connery, and the US Open Tennis Championship.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 350,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.





  [may 2007]  
S
M
T
W
T
F
S
  


· STARTER WIFE, THE (USA)
· WILL & GRACE (NBC)





[09/27/16 - 03:36 PM]
NBC's Beloved New Tuesday Drama "This Is Us" Receives Full-Season Order
The Peacock has ordered an additional five episodes of the network's critically beloved new drama series, bringing the full season order to 18.

[09/27/16 - 12:00 PM]
"The Strain" Renewed for Fourth and Final Season
"We sincerely thank Carlton Cuse, Guillermo del Toro, Chuck Hogan and their creative team as well as the fantastic cast for three exciting seasons of The Strain," said Nick Grad.

[09/27/16 - 11:32 AM]
National Geographic Channel's Critically Acclaimed "Explorer" Set to Return on November 14 at 10:00 PM ET/PT as a Weekly Series in a New, Re-Imagined Format
Hosted by Richard Bacon, the documentary series will use a mix of intrepid field pieces, roundtable discussions and in-depth interviews in a continuation of the series' legacy of pushing the boundaries of journalism.

[09/27/16 - 10:49 AM]
Lifetime Announces Programming Event on Saturday, November 5 with Premiere of Original Movie, "Who Killed JonBenet?"
The film stars Eion Bailey, Michel Gill, Julia Campbell and Payton Lepinski as JonBenet.

[09/27/16 - 10:00 AM]
Starz Offers Bloody Good Time with Free Sampling of Original Series "Ash vs Evil Dead" Second Season Premiere Episode
A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28.

[09/27/16 - 09:15 AM]
"Family Time" Season Four Premieres Tues. Oct. 4 at 9:00 p.m. ET on Bounce TV
The series comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/27/16 - 07:01 AM]
Video: Netflix Releases Trailer & Key Art for "Justin Timberlake + The Tennessee Kids"
The Netflix Original Film, which premiered at the 2016 Toronto International Film Festival, gives you the best seat in the house for the final show of the 20/20 Experience World Tour at Las Vegas' MGM Grand Garden Arena.

[09/27/16 - 06:58 AM]
Sonar Entertainment Joins with Bavaria Fernsehproduktion and Sky Deutschland to Co-Produce and Distribute Eight-Episode Series "Das Boot"
The new production is set immediately after the events of Wolfgang Petersen's 1981 Oscar-nominated classic anti-war film, one of the most successful German films of all time.

[09/27/16 - 06:12 AM]
Amazon Studios Greenlights Three New Series for Prime Video
"I Love Dick," "Jean-Claude Van Johnson" and "The Tick" are all due next year on the streaming service.

[09/27/16 - 06:09 AM]
Video: Get Ready for "The Crown" - Official Trailer, Key Art and Brand New Images Released
"The Crown" tells the inside story of Queen Elizabeth II's early reign, revealing the personal intrigues, romances, and political rivalries behind the great events that shaped the second half of the 20th Century.

[09/26/16 - 02:07 PM]
More Roadtrips Are on the Way as Great American Country Renews Its Popular Series "Going RV"
Premiering in February 2017, the new 14-episode season follows families who decide to ditch ordinary daily life for an adventure out on the open road.

[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.