The-N.com Searches for the Next Singing Sensation With Its "Instant Star Karoake Showdown" User Generated Contest
130,000 Votes Cast In Two Weeks; Grand Prize Winner to Be Announced During
The N's Instant Star Season Finale May 18
"Show Us Your Degrassi" Event on The-N.com Launches May 25 Leading Up to
the Return of The N's Degrassi: The Next Generation on June 29
(Art available upon request)
NEW YORK, May 17 -- Continuing MTV Networks' lead in
providing the most innovative entertainment content for today's
multiplatform generation of kids, tweens and teens, The-N.com introduces
two online events featuring user-generated content provided by teens: the
"Instant Star Karoake Showdown" and "Show Us Your Degrassi." Hundreds of
teens have already participated in the Instant Star event by submitting
homemade karaoke videos in their quests for fame to
http://www.the-n.com/ntv/shows/instantstar/karaoke/. More than 50,000 votes
for the next karaoke teen superstar were cast in a week's time. The grand
prize winner of the contest will be announced during the season finale of
Instant Star on Friday, May 18 at 8 p.m. (ET).
In addition, The-N.com launches "Show Us Your Degrassi" on May 25,
where users can submit photos and videos themed to Degrassi: The Next
Generation on http://www.the-n.com/ntv/shows/degrassi/fan_appreciation/.
These original teen created videos and photos, which could include scene
re-enactments, parodies, episode introductions or dedications, or original
versions of the Degrassi theme song, could appear on-air. Teens can also
vomment (video comment) on certain episodes as well as program the Degrassi
content in The- N.com's broadband video player, The Click, by submitting
playlists of their favorite episodes.
"This generation is interested in active participation with media,
rather than passive consumption. About 95% of the teens that use our sites
have created and posted content online," commented Tony Zito, Vice
President of The N Digital. "These events give them the opportunity to
showcase their talents, connect with each other, and bring new vitality to
the media properties that they love."
To support the online event, The N will air Degrassi marathons during
Memorial Day Weekend leading up to the return of Degrassi with a premiere
episode, kicking off on Friday, June 29 at 8:00 p.m. (ET).
Voting initially began April 20 for "Waste My Time" and garnered nearly
50,000 votes (April 20-27); "I Don't Know If I Should Stay" garnered more
than 76,700 votes (April 28-May 3). Semifinalists for each Instant Star
song are currently facing off in a final round of voting which began on
Friday, May 11. More than 250 submissions have come in for the "Instant
Star Karaoke Showdown."
Users are asked to download the various Instant Star songs and lyrics
from The-N.com, record their karaoke entry using a webcam or video camera,
and then upload their entries to the website. Various semifinalists and
contest rules can be seen at
http://www.the-n.com/ntv/shows/instantstar/karaoke/. Grand prize winners
will receive a video iPod, karaoke machine, iTunes gift cards, the Instant
Star soundtrack and other series' products. Two semifinalists will receive
a karaoke machine and Instant Star themed products.
In the season three finale of Instant Star on May 18, Jude Harrison
thinks she's on top of the world and completely in control of her own
destiny. Just when she thinks that she has finally made peace with her
record label G Major, the rug is pulled from underneath her. The high brow
label gets audited and their entire music catalog gets put on the block for
sale ... including her own. Jude must finally decide to either follow Jamie
and his new found record company or Tommy who has made the greatest
sacrifice in order for Jude to regain complete ownership of her music.
Degrassi: The Next Generation, winner of both a Television Critics
Association Award and a Teen Choice Summer Series Award, is a fictional,
dramatic series that tackles tough issues in a realistic way. Degrassi
introduces a new generation of kids going through the trials and
tribulations of adolescence in the 21st century at the newly refurbished
Degrassi Community School. In 2007, Degrassi outpaced its competition among
its target teen demographics. In its Friday premiere telecasts in first
quarter 2007, Degrassi delivered more female teens in its time period than
all broadcast networks and ad-supported cable networks. It remains the only
breakout hit in digital cable.
In 2007, The-N.com is averaging more than 1.8 million unique visitors
per month, +19% than the site's traffic in the same time period last year
(source: Omniture SiteCatalyst, YTD through April).
About The N
The N, the nighttime network for teens, is a programming arm of MTV
Networks and is currently available in 57 million households via cable,
digital cable and satellite television. The N's mission is to be the
authentic voice for teens and help them figure out their lives with
relevant, topical programming on-air and online at the network's Emmy
Award-winning web site http://www.The-N.com. The N airs everyday from 6:00 p.m. to
6:00 a.m. (ET). The N and all related titles, characters and logos are
trademarks of Viacom Inc. (NYSE: VIA; VIA.B).
SOURCE The N