BRAVO GOES BILINGUAL WITH FIRST-EVER TELEMUNDO PARTNERSHIP FOR 'TOP CHEF 3 MIAMI'
Multi-Platform Promotion Includes In-Show Integrations, Webisodes, and Blogs in English and Spanish
NEW YORK � May 29, 2007 - Bravo announced today the cable network's first-ever venture into the Hispanic market with a multi-faceted promotional partnership with sister network Telemundo and Bravo's hit culinary series "Top Chef 3 Miami," (Wednesday, June 13, 10 � 11:15 p.m. ET/PT), the number one food show on cable. The promotional elements will include creative in-show integrations for both "Top Chef 3 Miami" and Telemundo's popular morning show "Cada Dia;" a webisode cooking series hosted by "Top Chef" season two contestant Carlos Fernandez, produced in English and Spanish for www.BravoTV.com and Yahoo!Telemundo (www.YahooTelemundo.com) websites; and weekly blogs featuring Fernandez's take on the series. The announcement was made today by Jason Klarman, Executive Vice President, Marketing and Digital, Bravo, together with Don Browne, President, Telemundo.
"Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience," said Klarman.
"This alliance represents the perfect marriage between Bravo's quality product and bilingual viewership and Telemundo's bilingual talent," said Browne. "This partnership will strengthen Bravo's presence among U.S. Hispanics and will increase Telemundo's audience and awareness in the general market."
Bravo's hit culinary series "Top Chef 3 Miami" features 15 rising chefs, a sizzling Miami kitchen, and the restaurant industry's most renowned talent. The comprehensive Bravo/Telemundo partnership efforts implemented throughout the run of the series include:
CREATIVE IN-SHOW INTEGRATIONS:
"TOP CHEF 3 MIAMI" TELEMUNDO CHALLENGE - An episode of Bravo's "Top Chef 3 Miami" will feature a challenge filmed at the Miami mansion made famous in Telemundo's "Dame Chocolate," the Hispanic network's latest novella. The contestants must prepare an authentic Latin meal for Genesis Rodriguez and Kristina Lilley, the stars of "Dame Chocolate," and serve to various Telemundo celebrities, including Maria Antonieta Collins and Jose Diaz-Balart from "Cada Dia," Telemundo's morning show; Luisa Fernanda from "Cotorreando," a gossip show; Maria Celeste Arraras with "Al Rojo Vivo," a newsmagazine series; Natalia Streignard, a telenovela star; and Renato Lopez from "Vivo," a Mun2 series.
"TOP CHEF" WEEKLY COOKING SEGMENTS ON TELEMUNDO'S "CADA DIA" - Telemundo's popular morning show "Cada Dia" will introduce a weekly cooking segment hosted by "Top Chef" season two contestant Fernandez � a bilingual Miami-based chef of Cuban descent � who will prepare the prior week's "Top Chef 3 Miami" winning recipe and comment on the episode in Spanish.
BRAVOTV.COM WEBISODE COOKING SERIES "MIAMI SPICE: HOT RECIPES WITH LATIN FLAVOR" - Fernandez will prepare Latin dishes from across the various regions as host of "Miami Spice: Hot Recipes With Latin Flavor," a weekly webisode cooking series in English for www.BravoTV.com, with a link to Yahoo!Telemundo.
YAHOO!TELEMUNDO WEBISODE COOKING SERIES "SABROSAZ�N" - Fernandez will host a weekly webisode cooking series in Spanish for Yahoo!Telemundo entitled "Sabrosaz�n" - a Spanish version of the "Miami Spice: Hot Recipes With Latin Flavor" series - where he will prepare Latin dishes from across the various regions. "Sabrosazo'n" will be linked to www.BravoTV.com.
BILINGUAL BLOGS - Fernandez will blog about "Top Chef 3 Miami" for www.BravoTV.com in English as well as Yahoo!Telemundo in Spanish � with a link connecting both blogs - giving fans a richer user experience and access to more "Top Chef" information.
Bravo's "Top Chef 3 Miami" features the return of cookbook author, actress and host Padma Lakshmi to the judges table this third season, joined by Tom Colicchio, celebrated culinary figure and co-founder of Craft Restaurants; returning judge Gail Simmons of Food & Wine; and "Queer Eye's" culinary expert Ted Allen.
Magical Elves returns to produce "Top Chef 3 Miami," as well as webisode series "Miami Spice: Hot Recipes With Latin Flavor," and "Sabrosazo'n." Dan Cutforth, Jane Lipsitz and Shauna Minoprio, who produced "Project Runway" and "Project Greenlight" for Bravo, serve as executive producers.
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.