[06/20/07 - 11:44 AM]
Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT
Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions.

[via press release from BET]

Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT

LOS ANGELES, June 20 -- Endemol USA, the global production powerhouse, has partnered with Black Entertainment Television to launch a new Call-TV strip show, TAKE THE CAKE, on the cable network. The 1-hour live show will air Monday - Friday, and premieres Monday, July 9 from 11 p.m. - 12 a.m. ET/PT (Note: Pacific and Mountain Time Zone telecast tape delayed) with new episodes airing Monday - Friday at 11 p.m. ET/PT. This new format adds to the continued growth of the digital media division within Endemol, and marks the first time that the two companies are working together.

TAKE THE CAKE is a late night variety game show where it literally pays to watch TV! Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions. Viewers can play along in real time and winners are announced live on the air. Additionally, all text-message players will receive show-branded entertainment on their handsets throughout the course of the show. TAKE THE CAKE will also feature guest stars, performances, comedy, games and cash prizes. BET personalities Toccara and Joe Clair will host the new show.

"TAKE THE CAKE is exciting because it will be a true multi-platform experience for our viewers," said Reginald Hudlin, BET President of Entertainment. "Viewers don't just watch other people make money, they can win themselves. In addition, Joe Clair and Toccara are wonderfully talented members of the BET family who will bring their unique flavor to the show - it's great to have them on board."

"We are excited to be working with BET for the first time and feel that our Call TV show is a perfect fit with their current line-up of programming," said Jon Vlassopulos, Vice President Digital Media. "After successfully launching Call TV in more than 25 countries we are pleased to have the US market now onboard and look forward to giving the BET audience a truly engaging viewing experience where viewers can get involved, be entertained and win cash."

Hudlin is equally thrilled with the new partnership, adding "Endemol is a company I have long admired, so I'm happy to be working with them."

This deal follows the recent multimillion dollar sale of the original digital format, "iLand" to AOL, as well as the ongoing success of "Deal or No Deal's" Lucky Case game which has received over 150 million entries, and last fall's "Midnight Money Madness" on TBS. TAKE THE CAKE will be produced by Endemol USA, a division of Endemol Holding. David Goldberg is the President and CEO of Endemol USA. The series is executive-produced by David Armour.


Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Deal or No Deal, 1 vs 100, Extreme Makeover: Home Edition, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia.


BET, a subsidiary of Viacom, Inc. (NYSE: VIA), provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can; providing hit music, entertainment and news programming that is reflective of their experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL, and AMERICAN GANGSTER. In addition, outstanding mega-specials such as the BET AWARDS (the #1 Awards Show on Cable Television), BET HIP-HOP AWARDS and CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and greatest in Black entertainment. Reaching more than 84 million homes, BET can be seen in the United States, Canada and the Caribbean.


  [june 2007]  


[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?

[03/16/18 - 11:30 AM]
USA Network Renews "The Sinner" for Season 2
Season two lures Detective Harry Ambrose (Bill Pullman) back to his hometown in rural New York to assess an unsettling and heart wrenching crime - parents murdered by their 11-year-old son, with no apparent motive.

[03/16/18 - 11:30 AM]
"Elvis Presley: The Searcher," Two-Part Music Documentary Chronicling His Creative Journey, Debuts April 14 on HBO
The project follows his creative journey from childhood through the final 1976 Jungle Room recording sessions.

[03/16/18 - 11:00 AM]
Jake McDorman and Nik Dodani Join the Cast of "Murphy Brown" When It Returns to CBS
McDorman will play Avery, Murphy's millennial journalist son who is following in his mother's footsteps, perhaps too closely, and has his mother's competitive spirit and quick wit.

[03/16/18 - 10:45 AM]
Discovery Gives MacGyver a Run for His Money in All-New Series "Last Outpost"
Backcountry builders Clint Greathouse and Todd Anderson create one-of-a-kind builds, using nothing but recycled parts, out-of-the box creativity, and sheer determination.

[03/16/18 - 09:21 AM]
Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.

[03/16/18 - 09:16 AM]
Bradley Whitford, Steve Zahn and Lamorne Morris to Star in National Geographic's "Valley of the Boom," Six-Part Limited Series Set in '90s Tech Bubble from STXtv
John Karna, Oliver Cooper and Dakota Shapiro also star in the project.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/16/18 - 08:02 AM]
Video: Showtime(R) Reveals Premiere Date and Sneak Peek for "Patrick Melrose"
The Benedict Cumberbatch-led drama will launch on Saturday, May 12 at 9:00/8:00c.

[03/16/18 - 07:55 AM]
Freed's Bakery Serves Up More Show-Stopping Cakes in New Season of "Vegas Cakes"
Look for the first of 13 new episodes on Monday, April 2 at 10:00/9:00c.

[03/16/18 - 07:10 AM]
EPIX Captures Espionage Drama "Deep State"
Starring Mark Strong and Joe Dempsie, the gritty new drama is set to premiere on Sunday, June 17 at 9:00/8:00c.

[03/16/18 - 07:06 AM]
"Long Island Medium" Returns to TLC on Sunday, April 8th with All New Emotional Episodes and a Star-Studded Finale
Last December, the season ended with a question mark over Theresa and Larry's relationship as fans followed them through what has been their most emotional and personal journey yet.

[03/16/18 - 07:01 AM]
Adult Swim Kicks Down the Door to the Festival Market
Adult Swim announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, October 6-7, in Downtown Los Angeles.