or


[06/20/07 - 11:44 AM]
Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT
Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions.

[via press release from BET]

Endemol USA and BET Team Up for New Live Game Show Premiering Monday, July 9 at 11 P.M. ET/PT

LOS ANGELES, June 20 -- Endemol USA, the global production powerhouse, has partnered with Black Entertainment Television to launch a new Call-TV strip show, TAKE THE CAKE, on the cable network. The 1-hour live show will air Monday - Friday, and premieres Monday, July 9 from 11 p.m. - 12 a.m. ET/PT (Note: Pacific and Mountain Time Zone telecast tape delayed) with new episodes airing Monday - Friday at 11 p.m. ET/PT. This new format adds to the continued growth of the digital media division within Endemol, and marks the first time that the two companies are working together.

TAKE THE CAKE is a late night variety game show where it literally pays to watch TV! Viewers of the show will be able to compete for cash prizes from home by text messaging or logging onto the Internet and answering pop culture and trivia questions. Viewers can play along in real time and winners are announced live on the air. Additionally, all text-message players will receive show-branded entertainment on their handsets throughout the course of the show. TAKE THE CAKE will also feature guest stars, performances, comedy, games and cash prizes. BET personalities Toccara and Joe Clair will host the new show.

"TAKE THE CAKE is exciting because it will be a true multi-platform experience for our viewers," said Reginald Hudlin, BET President of Entertainment. "Viewers don't just watch other people make money, they can win themselves. In addition, Joe Clair and Toccara are wonderfully talented members of the BET family who will bring their unique flavor to the show - it's great to have them on board."

"We are excited to be working with BET for the first time and feel that our Call TV show is a perfect fit with their current line-up of programming," said Jon Vlassopulos, Vice President Digital Media. "After successfully launching Call TV in more than 25 countries we are pleased to have the US market now onboard and look forward to giving the BET audience a truly engaging viewing experience where viewers can get involved, be entertained and win cash."

Hudlin is equally thrilled with the new partnership, adding "Endemol is a company I have long admired, so I'm happy to be working with them."

This deal follows the recent multimillion dollar sale of the original digital format, "iLand" to AOL, as well as the ongoing success of "Deal or No Deal's" Lucky Case game which has received over 150 million entries, and last fall's "Midnight Money Madness" on TBS. TAKE THE CAKE will be produced by Endemol USA, a division of Endemol Holding. David Goldberg is the President and CEO of Endemol USA. The series is executive-produced by David Armour.

ABOUT ENDEMOL

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits, Deal or No Deal, 1 vs 100, Extreme Makeover: Home Edition, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia.

ABOUT BET

BET, a subsidiary of Viacom, Inc. (NYSE: VIA), provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can; providing hit music, entertainment and news programming that is reflective of their experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL, and AMERICAN GANGSTER. In addition, outstanding mega-specials such as the BET AWARDS (the #1 Awards Show on Cable Television), BET HIP-HOP AWARDS and CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and greatest in Black entertainment. Reaching more than 84 million homes, BET can be seen in the United States, Canada and the Caribbean.

SOURCE BET Networks
http://www.bet.com/





  [june 2007]  
S
M
T
W
T
F
S
     


· DEAL OR NO DEAL (NBC)





[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.

[09/18/14 - 01:00 PM]
Central Perk Pop-Up Creates "Friends" Fan Frenzy in Lower Manhattan
The store (located at 199 Lafayette Street, on the corner of Broome) officially opened to the public Wednesday, September 17.

[09/18/14 - 12:20 PM]
John Legend and Lee Ann Womack Make Musical Magic on "CMT Crossroads"
Said installment premieres Friday, September 26 at 10:00/9:00c on the cable channel.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:46 AM]
Texas Native Jane Slater Hired as New Longhorn Network Reporter
She most recently worked for CBS in Dallas covering the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars and college programs SMU, TCU and North Texas.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.