or


[06/25/07 - 01:22 PM]
USA Network Ignites New Original Series 'Burn Notice' with First Ever Commercial-Free Airing Presented by DirecTV
The commercial-free premiere sponsorship package with DirecTV includes all marketing efforts from on-air and online to paid media and promotions.

[via press release from USA]

USA Network Ignites New Original Series 'Burn Notice' With First Ever Commercial-Free Airing Presented By DIRECTV

DIRECTV's Best Picture to Glow as Exclusive Presenting Sponsor of June 28 Premiere

NEW YORK, June 25 -- In a first for USA Network, the premiere of the much anticipated new original series, BURN NOTICE, will air commercial- free in its entirety on June 28 at 10pm/9c, it was announced today by Scott Collins, vice president, ad sales, NBC Universal. DIRECTV, the nation's leading satellite television provider, has been named the exclusive presenting sponsor of the broadcast, which includes a massive fully integrated media and marketing partnership.

The commercial-free premiere sponsorship package with DIRECTV includes all marketing efforts from on-air and online to paid media and promotions.

"As the first series from USA Network to ever air commercial-free, we thought audiences would appreciate the opportunity to learn all about our lead character Michael Westen from beginning to end without interruption," said Collins. "And we're thrilled that DIRECTV embraced the show's unique premise to become our inaugural partner for the BURN NOTICE premiere."

"This is a terrific way to help reinforce our HD superiority message in anticipation of offering up to 100 HD channels by the end of the year," said Jon Gieselman, senior vice president of advertising for DIRECTV. "We are always looking for break-through ways to communicate why DIRECTV has a unique advantage over our competitors."

The sponsorship also includes:

ON-AIR PROMOTION

As the commercial-free presenting sponsor, DIRECTV's message and brand were integrated into all on-air promotional spots, driving viewers to the premiere episode. USA also included DIRECTV in the introduction as well as the customized live-action closing "Thank You" message. USA Network took its creative cues from DIRECTV's current "4th Wall" television campaign where actors recreate a scene from one of their most iconic film or TV shows and then break the "4th Wall" to talk about DIRECTV (seen in recent DIRECTV on-air spots featuring Charlie Sheen from MAJOR LEAGUE and Pamela Anderson in BAY WATCH).

Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30- second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DIRECTV's sponsorship via brand snipes during the telecast.

BRAND INTEGRATION

DIRECTV will be integrated verbally and visually into two episodes during the summer season.

OFF-AIR

DIRECTV will be included as part of the BURN NOTICE launch campaign including national out-of-home, print, newspaper, radio and digital media.

ONLINE

DIRECTV is one of the presenting sponsors of the official BURN NOTICE microsite. Their sponsorship includes pre-roll and display advertising as well as ownership of the specially created Burn Notice Spy Guide which includes a DIRECTV DVR interface and showcases Michael Westen giving users "CIA 101" type tutorials on everyday life situations.

MOBILE

DIRECTV will be the presenting sponsor of the Burn Notice WAP Site and the weekly SMS Scavenger Hunt.

About Burn Notice

When spies get fired, they don't get a letter from human resources, they get BURNED. This summer, USA Network presents BURN NOTICE, a sexy, action- packed original series starring Jeffrey Donovan ("Touching Evil," "Hitch") as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar ("The Tudors," "Scent of A Woman") as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell ("Evil Dead," Army of Darkness") stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless ("Queer as Folk," "Cagney & Lacey") as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town. BURN NOTICE will premiere with a one-hour episode on Thursday, June 28 at 10pm/9c and will be followed by 11 one-hour episodes.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US OPEN Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.directv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· BURN NOTICE (USA)
· QUEER AS FOLK (SHOWTIME)
· TOUCHING EVIL (USA)
· TUDORS, THE (SHOWTIME)





[10/21/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Holds Onto Demo Crown
"Blue Bloods" and "Hawaii Five-0" lead said categories for the Eye.

[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.