or


[06/25/07 - 01:22 PM]
USA Network Ignites New Original Series 'Burn Notice' with First Ever Commercial-Free Airing Presented by DirecTV
The commercial-free premiere sponsorship package with DirecTV includes all marketing efforts from on-air and online to paid media and promotions.

[via press release from USA]

USA Network Ignites New Original Series 'Burn Notice' With First Ever Commercial-Free Airing Presented By DIRECTV

DIRECTV's Best Picture to Glow as Exclusive Presenting Sponsor of June 28 Premiere

NEW YORK, June 25 -- In a first for USA Network, the premiere of the much anticipated new original series, BURN NOTICE, will air commercial- free in its entirety on June 28 at 10pm/9c, it was announced today by Scott Collins, vice president, ad sales, NBC Universal. DIRECTV, the nation's leading satellite television provider, has been named the exclusive presenting sponsor of the broadcast, which includes a massive fully integrated media and marketing partnership.

The commercial-free premiere sponsorship package with DIRECTV includes all marketing efforts from on-air and online to paid media and promotions.

"As the first series from USA Network to ever air commercial-free, we thought audiences would appreciate the opportunity to learn all about our lead character Michael Westen from beginning to end without interruption," said Collins. "And we're thrilled that DIRECTV embraced the show's unique premise to become our inaugural partner for the BURN NOTICE premiere."

"This is a terrific way to help reinforce our HD superiority message in anticipation of offering up to 100 HD channels by the end of the year," said Jon Gieselman, senior vice president of advertising for DIRECTV. "We are always looking for break-through ways to communicate why DIRECTV has a unique advantage over our competitors."

The sponsorship also includes:

ON-AIR PROMOTION

As the commercial-free presenting sponsor, DIRECTV's message and brand were integrated into all on-air promotional spots, driving viewers to the premiere episode. USA also included DIRECTV in the introduction as well as the customized live-action closing "Thank You" message. USA Network took its creative cues from DIRECTV's current "4th Wall" television campaign where actors recreate a scene from one of their most iconic film or TV shows and then break the "4th Wall" to talk about DIRECTV (seen in recent DIRECTV on-air spots featuring Charlie Sheen from MAJOR LEAGUE and Pamela Anderson in BAY WATCH).

Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30- second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DIRECTV's sponsorship via brand snipes during the telecast.

BRAND INTEGRATION

DIRECTV will be integrated verbally and visually into two episodes during the summer season.

OFF-AIR

DIRECTV will be included as part of the BURN NOTICE launch campaign including national out-of-home, print, newspaper, radio and digital media.

ONLINE

DIRECTV is one of the presenting sponsors of the official BURN NOTICE microsite. Their sponsorship includes pre-roll and display advertising as well as ownership of the specially created Burn Notice Spy Guide which includes a DIRECTV DVR interface and showcases Michael Westen giving users "CIA 101" type tutorials on everyday life situations.

MOBILE

DIRECTV will be the presenting sponsor of the Burn Notice WAP Site and the weekly SMS Scavenger Hunt.

About Burn Notice

When spies get fired, they don't get a letter from human resources, they get BURNED. This summer, USA Network presents BURN NOTICE, a sexy, action- packed original series starring Jeffrey Donovan ("Touching Evil," "Hitch") as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar ("The Tudors," "Scent of A Woman") as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell ("Evil Dead," Army of Darkness") stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless ("Queer as Folk," "Cagney & Lacey") as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town. BURN NOTICE will premiere with a one-hour episode on Thursday, June 28 at 10pm/9c and will be followed by 11 one-hour episodes.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US OPEN Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.directv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· BURN NOTICE (USA)
· QUEER AS FOLK (SHOWTIME)
· TOUCHING EVIL (USA)
· TUDORS, THE (SHOWTIME)





[05/22/18 - 11:30 AM]
Skydance Media to Partner with Netflix on Deal to Produce Michael Bay Directed "Six Underground" and Announce Ryan Reynolds Will Star in the Feature Film
The action film is based on an original idea from writers and executive producers Rhett Reese and Paul Wernick, best known for their irreverent work on "Deadpool" and "Deadpool 2."

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 11:02 AM]
A&E Network Launches a Biography(R) Limited Original Series "Cultureshock"
The series premieres on Monday, June 25 with "Michael Jackson's Final Curtain Call," a profound look at Jackson's final days timed to the anniversary of the pop icon's untimely and devastating death.

[05/22/18 - 11:00 AM]
CBS Announces Summer Series Premieres
"Big Brother" and "Salvation" both get return dates while newcomer "TKO: Total Knock Out" bows on Wednesday, July 11.

[05/22/18 - 10:44 AM]
Video: WE tv Reveals a Jaw-Dropping Sneak Peek of the Highly-Anticipated Return of Season 2 of "Mama June: From Not to Hot" Premiering June 15 at 9:00PM ET/PT
Mama June is headed back to the pageant circuit on the season two return of "Mama June: From Not to Hot."

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 10:20 AM]
Investigation Discovery's Tony Harris Tackles Crime and Its Aftermath as He Returns to the "Scene of the Crime"
The immersive newsmagazine returns for a second season on Investigation Discovery beginning Sunday, June 3 at 10:00/9:00c.

[05/22/18 - 10:01 AM]
Showtime(R) to Premiere Documentary "Love Means Zero" on Legendary Tennis Coach Nick Bollettieri Saturday, June 23 at 9 PM ET/PT
From Showtime Documentary Films, the project features interviews with his former students and tennis prodigies, including Jim Courier, Kathleen Horvath, Carling Bassett and Boris Becker.

[05/22/18 - 10:00 AM]
HBO Renews "Wyatt Cenac's Problem Areas"
"We're so thrilled to have such a relevant, thought-provoking and sharply funny show on the network," said Nina Rosenstein.

[05/22/18 - 10:00 AM]
For the First Time Ever, The Judges Battle It Out on Season Nine of "MasterChef," Premiering Wednesday, May 30, on FOX
In the season premiere, the nation's best home cooks travel to Los Angeles to compete for a spot in the Top 24.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 09:44 AM]
Paramount Network's "American Woman" and NowThis Kick-Off New Women's Empowerment Campaign with a Female-Driven Wikipedia Edit-A-Thon
To kick off the campaign, Kyle Richards and star Jennifer Bartels were joined by cast members James Tupper, Tobias Jelinek, Jonathan Chase, Diandra Lyle, and Sam Morgan Friday, May 19, at NeueHouse in Hollywood.

[05/22/18 - 09:34 AM]
Syfy Renews "Krypton" Ahead of Its May 23 First Season Finale
The show's second season is expected to return in 2019.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 08:03 AM]
YouTube Orders Second Season of Lionsgate Hit Dance Drama Series "Step Up: High Water"
Series regulars Naya Rivera and Faizon Love are set to return in the second season of the 10-episode, hour long series which begins production in the fall and debuts on YouTube Premium in 2019.