or


[06/25/07 - 01:22 PM]
USA Network Ignites New Original Series 'Burn Notice' with First Ever Commercial-Free Airing Presented by DirecTV
The commercial-free premiere sponsorship package with DirecTV includes all marketing efforts from on-air and online to paid media and promotions.

[via press release from USA]

USA Network Ignites New Original Series 'Burn Notice' With First Ever Commercial-Free Airing Presented By DIRECTV

DIRECTV's Best Picture to Glow as Exclusive Presenting Sponsor of June 28 Premiere

NEW YORK, June 25 -- In a first for USA Network, the premiere of the much anticipated new original series, BURN NOTICE, will air commercial- free in its entirety on June 28 at 10pm/9c, it was announced today by Scott Collins, vice president, ad sales, NBC Universal. DIRECTV, the nation's leading satellite television provider, has been named the exclusive presenting sponsor of the broadcast, which includes a massive fully integrated media and marketing partnership.

The commercial-free premiere sponsorship package with DIRECTV includes all marketing efforts from on-air and online to paid media and promotions.

"As the first series from USA Network to ever air commercial-free, we thought audiences would appreciate the opportunity to learn all about our lead character Michael Westen from beginning to end without interruption," said Collins. "And we're thrilled that DIRECTV embraced the show's unique premise to become our inaugural partner for the BURN NOTICE premiere."

"This is a terrific way to help reinforce our HD superiority message in anticipation of offering up to 100 HD channels by the end of the year," said Jon Gieselman, senior vice president of advertising for DIRECTV. "We are always looking for break-through ways to communicate why DIRECTV has a unique advantage over our competitors."

The sponsorship also includes:

ON-AIR PROMOTION

As the commercial-free presenting sponsor, DIRECTV's message and brand were integrated into all on-air promotional spots, driving viewers to the premiere episode. USA also included DIRECTV in the introduction as well as the customized live-action closing "Thank You" message. USA Network took its creative cues from DIRECTV's current "4th Wall" television campaign where actors recreate a scene from one of their most iconic film or TV shows and then break the "4th Wall" to talk about DIRECTV (seen in recent DIRECTV on-air spots featuring Charlie Sheen from MAJOR LEAGUE and Pamela Anderson in BAY WATCH).

Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30- second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DIRECTV's sponsorship via brand snipes during the telecast.

BRAND INTEGRATION

DIRECTV will be integrated verbally and visually into two episodes during the summer season.

OFF-AIR

DIRECTV will be included as part of the BURN NOTICE launch campaign including national out-of-home, print, newspaper, radio and digital media.

ONLINE

DIRECTV is one of the presenting sponsors of the official BURN NOTICE microsite. Their sponsorship includes pre-roll and display advertising as well as ownership of the specially created Burn Notice Spy Guide which includes a DIRECTV DVR interface and showcases Michael Westen giving users "CIA 101" type tutorials on everyday life situations.

MOBILE

DIRECTV will be the presenting sponsor of the Burn Notice WAP Site and the weekly SMS Scavenger Hunt.

About Burn Notice

When spies get fired, they don't get a letter from human resources, they get BURNED. This summer, USA Network presents BURN NOTICE, a sexy, action- packed original series starring Jeffrey Donovan ("Touching Evil," "Hitch") as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar ("The Tudors," "Scent of A Woman") as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell ("Evil Dead," Army of Darkness") stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless ("Queer as Folk," "Cagney & Lacey") as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town. BURN NOTICE will premiere with a one-hour episode on Thursday, June 28 at 10pm/9c and will be followed by 11 one-hour episodes.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US OPEN Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.directv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· BURN NOTICE (USA)
· QUEER AS FOLK (SHOWTIME)
· TOUCHING EVIL (USA)
· TUDORS, THE (SHOWTIME)





[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
The second half of "Awkward" season 5 kicks off at the beginning of summer, a year after we last saw Jenna and her friends.

[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.

[02/12/16 - 09:01 AM]
AMC to Air Live After Show "Talking Saul" Following "Better Call Saul" Season Two Premiere and Finale Episodes
Hosted by comic and super-fan Chris Hardwick, the hour-long talk show will feature series cast, producers, celebrity fans and more reacting to and discussing the twists and turns.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.