or


[06/25/07 - 01:22 PM]
USA Network Ignites New Original Series 'Burn Notice' with First Ever Commercial-Free Airing Presented by DirecTV
The commercial-free premiere sponsorship package with DirecTV includes all marketing efforts from on-air and online to paid media and promotions.

[via press release from USA]

USA Network Ignites New Original Series 'Burn Notice' With First Ever Commercial-Free Airing Presented By DIRECTV

DIRECTV's Best Picture to Glow as Exclusive Presenting Sponsor of June 28 Premiere

NEW YORK, June 25 -- In a first for USA Network, the premiere of the much anticipated new original series, BURN NOTICE, will air commercial- free in its entirety on June 28 at 10pm/9c, it was announced today by Scott Collins, vice president, ad sales, NBC Universal. DIRECTV, the nation's leading satellite television provider, has been named the exclusive presenting sponsor of the broadcast, which includes a massive fully integrated media and marketing partnership.

The commercial-free premiere sponsorship package with DIRECTV includes all marketing efforts from on-air and online to paid media and promotions.

"As the first series from USA Network to ever air commercial-free, we thought audiences would appreciate the opportunity to learn all about our lead character Michael Westen from beginning to end without interruption," said Collins. "And we're thrilled that DIRECTV embraced the show's unique premise to become our inaugural partner for the BURN NOTICE premiere."

"This is a terrific way to help reinforce our HD superiority message in anticipation of offering up to 100 HD channels by the end of the year," said Jon Gieselman, senior vice president of advertising for DIRECTV. "We are always looking for break-through ways to communicate why DIRECTV has a unique advantage over our competitors."

The sponsorship also includes:

ON-AIR PROMOTION

As the commercial-free presenting sponsor, DIRECTV's message and brand were integrated into all on-air promotional spots, driving viewers to the premiere episode. USA also included DIRECTV in the introduction as well as the customized live-action closing "Thank You" message. USA Network took its creative cues from DIRECTV's current "4th Wall" television campaign where actors recreate a scene from one of their most iconic film or TV shows and then break the "4th Wall" to talk about DIRECTV (seen in recent DIRECTV on-air spots featuring Charlie Sheen from MAJOR LEAGUE and Pamela Anderson in BAY WATCH).

Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30- second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DIRECTV's sponsorship via brand snipes during the telecast.

BRAND INTEGRATION

DIRECTV will be integrated verbally and visually into two episodes during the summer season.

OFF-AIR

DIRECTV will be included as part of the BURN NOTICE launch campaign including national out-of-home, print, newspaper, radio and digital media.

ONLINE

DIRECTV is one of the presenting sponsors of the official BURN NOTICE microsite. Their sponsorship includes pre-roll and display advertising as well as ownership of the specially created Burn Notice Spy Guide which includes a DIRECTV DVR interface and showcases Michael Westen giving users "CIA 101" type tutorials on everyday life situations.

MOBILE

DIRECTV will be the presenting sponsor of the Burn Notice WAP Site and the weekly SMS Scavenger Hunt.

About Burn Notice

When spies get fired, they don't get a letter from human resources, they get BURNED. This summer, USA Network presents BURN NOTICE, a sexy, action- packed original series starring Jeffrey Donovan ("Touching Evil," "Hitch") as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar ("The Tudors," "Scent of A Woman") as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell ("Evil Dead," Army of Darkness") stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless ("Queer as Folk," "Cagney & Lacey") as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town. BURN NOTICE will premiere with a one-hour episode on Thursday, June 28 at 10pm/9c and will be followed by 11 one-hour episodes.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US OPEN Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.directv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· BURN NOTICE (USA)
· QUEER AS FOLK (SHOWTIME)
· TOUCHING EVIL (USA)
· TUDORS, THE (SHOWTIME)











[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:19 PM]
Chris Brown, Jodeci, Jeremih and More Confirmed to Take the Stage During "Soul Train Awards 2014"
Presenters Trey Songz, Boris Kodjoe, Laila Ali and Wolf Blitzer will join host Wendy Williams on stage at the Orleans Arena in Las Vegas on November 7, for a November 30 air date.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 01:28 PM]
VH1 and Spotify Partner to Crown "You Oughta Know Artist of the Year" at 2nd Annual "You Oughta Know Live in Concert" Event on Thursday, November 13 at 9 PM ET/PT on VH1
A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy, and Sam Smith are among the class of 2014.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.