[07/09/07 - 10:58 AM]
The Bronx Is Burning: Relive the Climactic Ups and Downs of a City and Its Team in Turmoil in ESPN's Historic Eight-Part Dramatic Series on Special Edition Dvd
The three-disc DVD set "delivers unprecedented bonus feature content to Yankee fans that includes highly coveted, exclusive interviews with George Steinbrenner and Reggie Jackson, complete 1977 Yankee statistics, in-depth player bios, poignant featurettes, and much more."

[via press release from ESPN]

"The Bronx Is Burning:" Relive the Climactic Ups and Downs of a City and its Team in turmoil in ESPN's Historic Eight-Part Dramatic Series on Special Edition DVD

3-Disc DVD Features More Than 2 Hours of Bonus Content Including Highly Coveted Steinbrenner and Jackson Interviews, 1977 Yankee Stats and Bios and Multiple Featurettes

Star Studded Cast Features John Turturro as Billy Martin, Oliver Platt as George Steinbrenner and Daniel Sunjata as Reggie Jackson

ESPN Home Entertainment, in conjunction with Genius Products, LLC, brings the highly anticipated screen adaptation of Jonathan Mahler's bestseller about the New York Yankees' unforgettable 1977 summer to DVD. Backlit by a city in turmoil, The Bronx is Burning is a historic eight-part dramatic series that takes Yankee fans to a time in history when their favorite team was on the brink of destruction and the world championship! The Bronx is Burning will hit stores nationwide on September 25, 2007 for $39.92 SRP. Order due date is August 14, 2007.

"As Martin, the remarkable John Turturro gives a haunting, pitch-perfect performance, capturing the demon-driven manager's rage and torment - not to mention his vivid argot." -- Men's Vogue - July/August 2007

The Bronx is Burning three-disc special edition DVD set delivers unprecedented bonus feature content to Yankee fans that includes highly coveted, exclusive interviews with George Steinbrenner and Reggie Jackson, complete 1977 Yankee statistics, in-depth player bios, poignant featurettes, and much more.

"This special edition DVD set truly gives Yankee fans a comprehensive, behind-the-scenes look into an unforgettable time in the history of one of the most storied franchises in sports," said Tori Stevens, vice president, ESPN Home Entertainment and Branded Experiences. "The engaging performances from the all-star cast, bookmarked by amazing bonus content, give a contextual quality that takes you back to the trials and tribulations of 1977 like never before."

The first episode of the eight-part Bronx is Burning miniseries will air tonight, July 9, 2007, 10 p.m. on ESPN.

"This highly touted DVD captures the re-emergence of the New York Yankees while highlighting a summer filled with political duress, a citywide blackout and a serial killer on the loose," said Trevor Drinkwater, president and CEO of Genius Products. "The Bronx is Burning is truly the ultimate experience for fans looking to relive the unforgettable summer of 1977."

Starring in this dramatic series as volatile coach Billy Martin is John Turturro (Golden Globe nominee - Quiz Show, and The Good Shepherd); Oliver Platt (Emmy and Golden Globe nominee - Huff, and Kinsey) as demanding Yankee owner George Steinbrenner; and as the enigmatic superstar Reggie Jackson, Daniel Sunjata (The Devil Wears Prada and "Rescue Me").

Bronx is Burning is being supported by a multi-tiered marketing campaign with national and regional extensions. Featuring a collectible "O-Sleeve," the DVD will be promoted during a five week flight across ESPN platforms (TV, print, radio and online). It will also receive off-channel support on TV and the radio during Yankee games, and in-stadium promotion at Yankee Stadium. The timing of the DVDs release falls just a month after the series finale and at the height of baseball season, at the beginning of the 2007 Playoffs.


In the summer of 1977, New York was a city in crisis. Terrorized by the Son of Sam serial killer, divided by a bitter mayoral race and devastated by rampant arson and looting following a paralyzing citywide blackout, the Big Apple was burning. Rising out of this troubled urban landscape to bring hope and inspiration came one of baseball's most storied franchises, The New York Yankees. John Turturro (Golden Globe nominee - Quiz Show, and The Good Shepherd), Oliver Platt as demanding Yankee owner George Steinbrenner (Emmy and Golden Globe nominee - Huff, and Kinsey) and Daniel Sanjata (The Devil Wears Prada and "Rescue Me") star in THE BRONX IS BURNING, an ESPN Original Entertainment presentation of the amazing-but-true story of how the New York Yankees single-handedly helped to raise the spirits of a city in a time of darkness and uncertainty. Based on the best-selling novel by Jonathan Mahler, this historic 8-part dramatic miniseries captures the summer or 1977 like never before.

More than two hours of bonus features include:

� Deleted and Extended Scenes

� Outtakes

� Complete Statistics of the 1977 Yankees
o Season Results
o Batting and Pitching Stats
o ALCS and World Series Boxscores

� Yankee Bios
o Reggie Jackson
o Billy Martin
o George Steinbrenner

� The Interviews
o John Turturro
o Reggie Jackson
o George Steinbrenner
o Billy Martin Jr.

� "Stories of �77" Featurettes:
o The Fenway Brawl
o Sport Magazine Article

� Bronx is Burning Webisodes Production Featurettes

� "On the Set" Featurette

The Bronx is Burning
ITEM # 80524
UPC # 796019805247
SRP: $39.92
RUN TIME APPROX. 360 Minutes

About ESPN Home Entertainment

ESPN Home Entertainment, a division of ESPN Enterprises, is a leader in providing sports fans with quality home entertainment products, including critically acclaimed movies, documentaries and instructional DVDs. ESPN Home Entertainment is one of many business units within ESPN, Inc., the world's leading multinational, multimedia sports Entertainment Company featuring a portfolio of over 50 multimedia sports assets.

About Genius Products

Genius Products, Inc. (OTCBB:GNPI - News), along with The Weinstein Company Holdings LLC, together owns Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme�, Discovery Kids�, Dragon Dynasty� , Dimension Films�, ESPN�, IFC�, RHI Entertainment�, Sesame Workshop�, The Weinstein Company� and WWE�. Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

  [july 2007]  


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