or


[08/08/07 - 06:15 PM]
Fall TV Season Comes Into Focus as Otx Releases Early Awareness, Interest and Buzz for New Broadcast Shows
With more than six weeks until the official start of the fall season, the data suggests that NBC's "Bionic Woman" and ABC's "Cavemen" are generating the most awareness, interest and buzz.

[via press release from OTX]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

LOS ANGELES, Aug. 8 -- OTX (Online Testing eXchange), the leading global consumer research and consulting firm, announced today the latest findings for the new fall broadcast programs from TV Dailies, the firm's syndicated service that measures awareness, intent to view and buzz as well as other key pre-premiere metrics, for hundreds of new programs and events on both broadcast and cable.

TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured below.

As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."

With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating the most awareness, interest and buzz. CBS' Cane and FOX Network's Next Great American Band are also emerging as top shows on key metrics.

OTX also measures if the buzz for a new TV show is positive, neutral, or negative. For a full breakdown on the buzz for the new broadcast shows below, please contact your OTX representative.

Top 10 New Shows on Awareness
Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch)
Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*
The Big Bang Theory (CBS)*

Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.

All data based on total sample Adults 18-49, n=2000

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. Today, the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia and China.

SOURCE OTX
HTTP://WWW.OTXRESEARCH.COM





  [august 2007]  
S
M
T
W
T
F
S
   


· BIG BANG THEORY, THE (CBS)
· BIONIC WOMAN (NBC)
· CANE (CBS)
· CAVEMEN (ABC)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· JOURNEYMAN (NBC)
· KID NATION (CBS)
· KITCHEN NIGHTMARES (FOX)
· K-VILLE (FOX)
· NEXT GREAT AMERICAN BAND, THE (FOX)
· PRIVATE PRACTICE (ABC)
· PUSHING DAISIES (ABC)
· REAPER (CW)









[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.

[07/02/15 - 07:35 AM]
NBC Renews New Variety Series "I Can Do That" for Eight-Episode Second Season
"This series thrust our celebrities out of their comfort zones and into exciting, unpredictable situations and they rose to the occasion each week," said Paul Telegdy.

[07/02/15 - 07:09 AM]
Bravo Media's "Married to Medicine" and "Mother Funders" Move to a New Time Beginning Sunday July 5
Both series will now air one hour later: 9:00/8:00c and 10:00/9:00c, respectively.

[07/02/15 - 07:00 AM]
Amid a Sea of Schtick, Nat Geo WILD Presents Some Real-World Reality for the Whole Family
"We are proud to be the only network that dedicates one night every week to wildlife programming," said Geoff Daniels.

[07/02/15 - 06:36 AM]
Discovery Life Channel to Air Exclusive First Interview with Mata Conjoined Twins Family at Home in ABC News Produced Documentary "Conjoined Twins: Miracle Separation"
The one-hour special premieres Thursday, July 16 at 9:00/8:00c.

[07/02/15 - 06:04 AM]
Second Season of Amazon Original Kids Series "Annedroids" is Now Available for Amazon Prime Members in the US and UK
Created by Emmy Award-winning producer/director J.J. Johnson and Sinking Ship Entertainment, the new season features the voice of Geena Davis and is aimed at children aged six through 11.

[07/02/15 - 06:02 AM]
Official Trailer & Key Art: Netflix Original Series "Wet Hot American Summer: First Day of Camp"
From co-creators Michael Showalter and David Wain, the project is the prequel series to their 2001 film that became a cult phenomenon.

[07/02/15 - 05:01 AM]
Reelz Acquires Rights to Exclusively Telecast the 2015 Miss USA(R) Pageant Live - Sunday, July 12 at 8:00 PM ET
"The decision on the part of Reelz to acquire the rights to the Miss USA Pageant was based on our belief that this special event, and the women who compete in it, are an integral part of American tradition," said Stan E. Hubbard.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 03:07 PM]
SundanceTV Unveils Premiere Dates for Emmy(R) Panels Featured in "Close Up with The Hollywood Reporter"
Amy Schumer, Taraji P. Henson, Viola Davis, Ricky Gervais, Lena Dunham, Bob Odenkirk and Fred Armisen are among the featured auspices.

[07/01/15 - 01:51 PM]
"MythBusters" Returns This Summer with All-New Episodes Beginning Saturday, July 18th
The science bonanza starts when hosts Adam Savage and Jamie Hyneman attempt to blow a boat clean out of the water using 1,000 lbs of high explosives.