or


[08/08/07 - 06:15 PM]
Fall TV Season Comes Into Focus as Otx Releases Early Awareness, Interest and Buzz for New Broadcast Shows
With more than six weeks until the official start of the fall season, the data suggests that NBC's "Bionic Woman" and ABC's "Cavemen" are generating the most awareness, interest and buzz.

[via press release from OTX]

Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

LOS ANGELES, Aug. 8 -- OTX (Online Testing eXchange), the leading global consumer research and consulting firm, announced today the latest findings for the new fall broadcast programs from TV Dailies, the firm's syndicated service that measures awareness, intent to view and buzz as well as other key pre-premiere metrics, for hundreds of new programs and events on both broadcast and cable.

TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured below.

As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."

With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating the most awareness, interest and buzz. CBS' Cane and FOX Network's Next Great American Band are also emerging as top shows on key metrics.

OTX also measures if the buzz for a new TV show is positive, neutral, or negative. For a full breakdown on the buzz for the new broadcast shows below, please contact your OTX representative.

Top 10 New Shows on Awareness
Bionic Woman (NBC)
Cavemen (ABC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Cane (CBS)
Next Great American Band (FOX)
K-Ville (FOX)
Journeyman (NBC)
The Big Bang Theory (CBS)
Reaper (CW)**
Gossip Girl (CW)**
Chuck (NBC)**

**indicates tie for 10th place

Top 5 New Shows on Intent to View (Will Definitely Watch)
Bionic Woman (NBC)
Cavemen (ABC)
Kitchen Nightmares (FOX)
Private Practice (ABC)
Cane (CBS)*
Pushing Daisies (ABC)*
K-Ville (FOX)*
Kid Nation (CBS)*
Reaper (CW)*
Next Great American Band (FOX)*
Journeyman (NBC)*
The Big Bang Theory (CBS)*

Top 5 New Shows on Buzz
Cavemen (ABC)
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*

*indicates tie for 5th place

Source: OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.

All data based on total sample Adults 18-49, n=2000

About OTX (Online Testing eXchange)

OTX (Online Testing eXchange) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. The company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. Today, the company is one of the fastest growing research companies in the United States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, with strategic partners in Japan, Australia, Russia and China.

SOURCE OTX
HTTP://WWW.OTXRESEARCH.COM





  [august 2007]  
S
M
T
W
T
F
S
   


· BIG BANG THEORY, THE (CBS)
· BIONIC WOMAN (NBC)
· CANE (CBS)
· CAVEMEN (ABC)
· CHUCK (NBC)
· GOSSIP GIRL (CW)
· JOURNEYMAN (NBC)
· KID NATION (CBS)
· KITCHEN NIGHTMARES (FOX)
· K-VILLE (FOX)
· NEXT GREAT AMERICAN BAND, THE (FOX)
· PRIVATE PRACTICE (ABC)
· PUSHING DAISIES (ABC)
· REAPER (CW)









[12/18/14 - 02:07 PM]
ABC Family to Air an Exclusive Look at the "Pretty Little Liars" Winter Premiere During "The Hunger Games" on Monday, December 29
The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
Said installments are set for Thursday, January 18 and 25 at 10:00/9:00c.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
In the spot, Mercy transforms the symbol of her torment at the hands of the town's witches into a signal of the Witch War to come.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.