or


[08/14/07 - 10:24 AM]
NoW...more "Today" Everyday --"Today" Kicks Off Its Fourth Hour on September 10
The hour will be hosted by "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb.

[via press release from NBC]

NOW...MORE "TODAY" EVERYDAY --"TODAY" KICKS OFF ITS FOURTH HOUR ON SEPTEMBER 10

CO-ANCHORS ANN CURRY, NATALIE MORALES AND HODA KOTB WILL BE JOINED BY NBC NEWS' RICH LINEUP OF CORRESPONDENTS AND CONTRIBUTORS

NBC and Its Affiliates Break New Ground in Daytime Television

New York, N.Y., August 14, 2007 - On Monday, September 10, more than 55 years after making its historic debut, NBC News will launch an additional hour of its number one morning show when it debuts the fourth hour of "Today." The hour will be hosted by a team that has been a vital part of "Today's" unprecedented run in first place for nearly twelve years: "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb. NBC News' vast lineup of correspondents and contributors - including Amy Robach, David Gregory, Giada DeLaurentiis, Jenna Wolfe, Nancy Snyderman, Tiki Barber, among others - will make regular appearances as co-anchors, rounding out the team. Occasionally a special guest - some unexpected - will join Ann, Natalie and Hoda as co-anchor.

The fourth hour will continue "Today's" rich history of setting the agenda for what Americans will be talking about in the office, at the watercooler and with friends all day. The hour will be topical and timely, incorporating the news of the day with what people are buzzing about in a spontaneous, informative and dynamic manner.

"As a veteran of producing countless hours of 'Today' myself, I'm so proud to be part of this announcement," said Steve Capus, President of NBC News. "We never anticipated when we launched the third hour that it would have become the success that it is, and we can only imagine that the fourth hour will be welcomed by our loyal viewers with the same enthusiasm."

Already 90 percent of NBC stations have signed on to carry the fourth hour at 10 or 11 a.m. local time, maximizing the lead-in value of "Today's" preceding hours. Some markets will carry it later in the day.

"The third hour of 'Today' has been a phenomenal success in morning television and we're thrilled to expand this great franchise again," said Jim Bell, Executive Producer of "Today." "As we've seen with the explosive online growth of TODAYshow.com, there is huge interest in the 'Today' brand and our viewers are looking to us for more news, more information and more stories. And for this fourth hour we've put together a great 'Today' team, both on-air and behind the scenes."

The third hour of "Today" launched in 2000 and has been extremely successful both from an audience standpoint and in extending the "Today" brand. The ratings results of the program's 2000 expansion are significant. In its first sweep, in November 2000, "Today's" third hour improved time slot performance by 13 percent in household ratings and five percent in the W25-54 demographic. Currently, it averages more than 3.6 million viewers each day, retaining 81 percent of "Today's" 8:30 a.m. audience. The third hour tops ABC's "The View" by 4 percent in total viewers and CBS' "Early Show" by 35 percent.

NBC News "Today" contributors, including Joy Bauer, Jean Chatzky, Dr. Gail Saltz, Janice Lieberman, and Stacy London will also appear in the fourth hour.

"Today" Senior Producer Amy Rosenblum will oversee the fourth hour of "Today." With 27 years of news and daytime television experience and a veteran of the "Today" show, Rosenblum's experience is tailor-made for this new role.





  [august 2007]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.