or


[08/14/07 - 10:24 AM]
NoW...more "Today" Everyday --"Today" Kicks Off Its Fourth Hour on September 10
The hour will be hosted by "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb.

[via press release from NBC]

NOW...MORE "TODAY" EVERYDAY --"TODAY" KICKS OFF ITS FOURTH HOUR ON SEPTEMBER 10

CO-ANCHORS ANN CURRY, NATALIE MORALES AND HODA KOTB WILL BE JOINED BY NBC NEWS' RICH LINEUP OF CORRESPONDENTS AND CONTRIBUTORS

NBC and Its Affiliates Break New Ground in Daytime Television

New York, N.Y., August 14, 2007 - On Monday, September 10, more than 55 years after making its historic debut, NBC News will launch an additional hour of its number one morning show when it debuts the fourth hour of "Today." The hour will be hosted by a team that has been a vital part of "Today's" unprecedented run in first place for nearly twelve years: "Today" News Anchor and "Dateline NBC" Anchor Ann Curry, National Correspondent Natalie Morales, and Correspondent Hoda Kotb. NBC News' vast lineup of correspondents and contributors - including Amy Robach, David Gregory, Giada DeLaurentiis, Jenna Wolfe, Nancy Snyderman, Tiki Barber, among others - will make regular appearances as co-anchors, rounding out the team. Occasionally a special guest - some unexpected - will join Ann, Natalie and Hoda as co-anchor.

The fourth hour will continue "Today's" rich history of setting the agenda for what Americans will be talking about in the office, at the watercooler and with friends all day. The hour will be topical and timely, incorporating the news of the day with what people are buzzing about in a spontaneous, informative and dynamic manner.

"As a veteran of producing countless hours of 'Today' myself, I'm so proud to be part of this announcement," said Steve Capus, President of NBC News. "We never anticipated when we launched the third hour that it would have become the success that it is, and we can only imagine that the fourth hour will be welcomed by our loyal viewers with the same enthusiasm."

Already 90 percent of NBC stations have signed on to carry the fourth hour at 10 or 11 a.m. local time, maximizing the lead-in value of "Today's" preceding hours. Some markets will carry it later in the day.

"The third hour of 'Today' has been a phenomenal success in morning television and we're thrilled to expand this great franchise again," said Jim Bell, Executive Producer of "Today." "As we've seen with the explosive online growth of TODAYshow.com, there is huge interest in the 'Today' brand and our viewers are looking to us for more news, more information and more stories. And for this fourth hour we've put together a great 'Today' team, both on-air and behind the scenes."

The third hour of "Today" launched in 2000 and has been extremely successful both from an audience standpoint and in extending the "Today" brand. The ratings results of the program's 2000 expansion are significant. In its first sweep, in November 2000, "Today's" third hour improved time slot performance by 13 percent in household ratings and five percent in the W25-54 demographic. Currently, it averages more than 3.6 million viewers each day, retaining 81 percent of "Today's" 8:30 a.m. audience. The third hour tops ABC's "The View" by 4 percent in total viewers and CBS' "Early Show" by 35 percent.

NBC News "Today" contributors, including Joy Bauer, Jean Chatzky, Dr. Gail Saltz, Janice Lieberman, and Stacy London will also appear in the fourth hour.

"Today" Senior Producer Amy Rosenblum will oversee the fourth hour of "Today." With 27 years of news and daytime television experience and a veteran of the "Today" show, Rosenblum's experience is tailor-made for this new role.





  [august 2007]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)





[07/26/17 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Coast to Victory
The Peacock once again eclipses the competition in total viewers and adults 18-49.

[07/25/17 - 02:33 PM]
Video: National Geographic Summer TCA Trailers
Get your first look at scripted entries "The Long Road Home," "The State" and more!

[07/25/17 - 01:09 PM]
Legendary Survivalist Les Stroud Set to Return to TV in "Alaska's Grizzly Gauntlet" on Nat Geo WILD
"Les Stroud has inspired millions of people to explore the wild like no one else," said Geoff Daniels.

[07/25/17 - 01:08 PM]
National Geographic Begins Filming Season 2 of the Critically Acclaimed Series "Mars"
This second season's six-part arc jumps ahead several years into the future after the Daedalus astronauts have built a full-fledged colony - Olympus Town.

[07/25/17 - 01:07 PM]
National Geographic and Explorer-in-Residence James Cameron Mark 20th Anniversary of Blockbuster Film Titanic with One-Hour Documentary Global Event Special
"Titanic: 20th Anniversary" will look back at all the critical choices made during the film and put them to the test against a wealth of new sources - including new underwater footage, computer-generated simulation and scholarly research.

[07/25/17 - 01:06 PM]
National Geographic Honors Pioneering Primatologist's Legacy in "Dian Fossey: Secrets in the Mist," with Journal Entries Read by Sigourney Weaver
This is the story of one woman's extraordinary destiny, new insights into her murder and her battle to save the greatest primate on Earth.

[07/25/17 - 01:05 PM]
National Geographic Announces New Season of "StarTalk with Neil deGrasse Tyson" Following Third Emmy(R) Nomination to Return in October
Each episode features an intimate interview between Tyson and a guest from pop culture, politics, sports or news, in which they discuss how science and technology have affected their lives and careers.

[07/25/17 - 01:04 PM]
Nat Geo WILD Unleashes the Wild Side of Costa Rica in New Season of Digital Series "Untamed"
In its second season, "Untamed" will give audiences an immersive experience into the most unique and unimaginable wildlife stories that Costa Rica has to offer.

[07/25/17 - 01:03 PM]
Nat Geo WILD Greenlights "The Road to Westminster," An All-Access Look at What It Takes to Be Best in Show
This is a peek behind the curtain of the Super Bowl for dogs.

[07/25/17 - 01:02 PM]
National Geographic, Martha Raddatz, and Lincoln Square Productions Announce Greenlight of Companion Documentary Special to Upcoming Drama "The Long Road Home"
"The Long Road Home" scripted series and its companion documentary special will air globally in November.

[07/25/17 - 01:01 PM]
National Geographic Documentary Films Presents "Diana: In Her Own Words"
The special weaves archival footage and photography with these rarely heard recordings and is the latest presentation under the National Geographic Documentary Films banner.

[07/25/17 - 11:04 AM]
Season Four of Abbi Jacobson and Ilana Glazer's "Broad City" Premieres Wednesday, September 13 at 10:30 P.M. ET/PT on Comedy Central(R)
The series moves back from its previously announced Wednesday, August 23 premiere.

[07/25/17 - 11:03 AM]
Comedy Central Announces One-Hour Sketch Comedy Special from "Goatface" Comedy Quartet
Hasan Minhaj, Asif Ali, Fahim Anwar and Aristotle Athiras star in the special, which uses sharp, playful sketch work to satirize a vast spectrum of topics including sports, music, politics, media, family relations, social issues and more.

[07/25/17 - 11:02 AM]
Comedy Central Announces Series Extension for "The President Show"
Beginning Thursday, September 28, "The President Show" will premiere at midnight, following new late night series "The Opposition with Jordan Klepper."

[07/25/17 - 11:01 AM]
Comedy Central(R) Announces Series Extension for "The Jim Jefferies Show"
After a brief hiatus, new episodes from this extension will begin on Tuesday, September 19 following the fall season premiere of "Tosh.0."