Martha Stewart Living Omnimedia Announces Licensing Deal With FINE LIVING TV NETWORK To Air 'The Martha Stewart Show' In Primetime Beginning September 10
Third Season of Emmy-Winning "How-To" Series to Air on a Day Delay
Weeknights at 8:00 PM ET and 9:00 PM PT
NEW YORK, Sept. 4 -- Martha Stewart Living
Omnimedia, Inc. (NYSE: MSO) today unveiled the details of a new television
licensing deal with Scripps-owned FINE LIVING TV NETWORK. The relationship,
which was announced today by Sheraton Kalouria, President, Broadcasting,
Martha Stewart Living Omnimedia, and Chad Youngblood, General Manager, FINE
LIVING, will result in a primetime airing of "The Martha Stewart Show" on
one of cable's fastest growing digital networks.
Beginning September 10th, the Emmy-winning, "how-to" series, currently
entering its third season in syndication, will get a primetime berth on
FINE LIVING each night at 8 PM ET and 9 PM PT. The series will air on a day
delay from the original syndicated broadcast. FINE LIVING will air an
evergreen show on September 10th and will begin airing new episodes on the
Commenting on the new relationship, Youngblood said: "We are very
excited to bring Martha Stewart to primetime. Martha's undeniable
expertise, taste and style makes her show a perfect match for FINE LIVING."
Kalouria said: "We are thrilled to be extending our relationship with
the Scripps family to now include 'The Martha Stewart Show,' a truly unique
franchise that teaches viewers how to live an aspirational and
inspirational life." He added: " FINE LIVING is the perfect partner for
this program-a network committed to providing viewers with an avenue to
obtain useful and dependable information."
Ms. Stewart said: "I am delighted that this new partnership extends
even further our current business relationship with the Scripps family and
look forward to a long and mutually beneficial relationship in the years to
come." She added: "It is fantastic to have a second home for 'The Martha
Stewart Show,' a program which empowers viewers with new and inspiring
ideas and creative projects that will make a difference in their daily
Recently, MSLO's broadcasting division announced a distribution deal
with DIY Network, another Scripps-owned cable channel, to air a new
half-hour, best-of compilation series, entitled "Martha Stewart Crafts."
The daytime show, featuring how-to segments in the areas of
scrapbooking, hand-made gifts, paper cards, decoupage, glittering, framing,
rubber-stamping and more, is set to premiere on Thanksgiving Day (November
22, 2007). The 39 episode order will be comprised of thematic content
culled from over a decade of inspiring content from MSLO's original
lifestyle TV series, "Martha Stewart Living."
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified
media and merchandising company, inspiring and engaging consumers with
unique content and distinctive products. The Publishing segment encompasses
five magazines, including the company's flagship publication, Martha
Stewart Living, periodic special issues and books. The marthastewart.com
website provides consumers with instant access to MSLO's multimedia
library, search and find capabilities, and more. The Broadcasting division
produces the Emmy-winning daily, national syndicated program, "The Martha
Stewart Show" and Martha Stewart Living Radio, channel 112 on SIRIUS
Satellite Radio. In addition to its media properties, MSLO offers
beautiful, practical and superior quality Martha Stewart products through
licensing agreements with carefully selected companies. For additional
information, visit http://www.marthastewart.com
About Fine Living TV Network
FINE LIVING TV NETWORK, now in more than 46 million subscriber homes,
is the first television network dedicated to inspiring and empowering
people to find the most rewarding ways to spend their time and money,
allowing them to uncover the greatest value from their experiences. FINE
LIVING, a digital emerging network of Scripps Networks, is available
nationwide on DirecTV channel 232, DISH Network channel 113, or check your
local cable listings. FINE LIVING has distribution within top markets,
including New York City and Los Angeles.
For more information, visit FINE LIVING's companion Web site
FineLiving.com, an award-winning resource that enhances the television
experience and provides yet another avenue for people to obtain useful and
SOURCE Martha Stewart Living Omnimedia, Inc.