GAMELOFT ENTERS INTO WORLDWIDE AGREEMENT WITH CBS TO BRING "CSI" FRANCHISE TO MOBILE
Leading Mobile Game Publisher To Bring One Of The World's Most-Watched TV Franchises To Cell Phones
First Game Based on "CSI: Miami" - To Go Live Today in Conjunction with the
Series 6th Season Premiere on CBS
LOS ANGELES and PARIS, September 24, 2007 - Gameloft, a leading developer and publisher of mobile games, announced today a worldwide multi-year, multi-game agreement with CBS Mobile to develop, publish and distribute games based on the hit television series "CSI." The first game, based on "CSI: Miami," will launch in the U.S. today and be available in 140 countries in the months thereafter.
"CSI: Miami" will be developed by Gameloft and CBS Mobile in concert with Anthony Zuiker, Executive Producer and Creator of "CSI: Crime Scene Investigation," bringing a high level of involvement and direction from the show's creative auspices. The mobile game will be especially designed to capture the gripping storylines, look, atmosphere and intrigue that infuses each episode of "CSI: Miami."
"We are thrilled to welcome CBS as a partner and look forward to a long term relationship," said Gonzague de Vallois, Vice President, Gameloft. "The CSI franchise set the bar for primetime crime drama television by engaging viewers on all levels. The mobile games will expand the CSI storyline into a fun and interactive experience."
"A mobile game adaptation of a CSI series is the perfect complement for a franchise with a fan base that watches the show with such a high level of engagement and interest in interactivity," said Zuiker. "We are thrilled to join forces with Gameloft and are confident in their expertise to capture the essence of CSI and translate it into a quality mobile game."
"This is a new quality level of cross-platform development. By involving Anthony Zuiker, the creator of CSI, directly in the mobile game development, we will create much more than just a 'brand extension' of the CSI franchise. This is what we call true 'platforming' of content," said Cyriac Roeding, Executive Vice President, CBS Mobile. "Gameloft is one of the best mobile game developers in the world, and we're pleased to add them to our growing list of best in breed partners. Gameloft truly thinks 'mobile' when creating games - that matches CBS Mobile's approach."
The "CSI: Miami" game" will launch with most major carriers today, coinciding with the 6th season premiere of "CSI: Miami" on CBS. The new game will enable players to immerse themselves fully in the "CSI: Miami" drama - allowing them to step into the role of lead investigator, collect evidence at the crime scene and interrogate suspects.
The game can be downloaded directly through AT&T, T-mobile, Sprint and Verizon. By selecting the menu page on your phone and accessing the games folder, you are then able to select "CSI: Miami" to purchase. Follow the onscreen instructions to download the game.
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Warner Bros., FifPro, Lamborghini, Vans, Paris Hilton, Derek Jeter, Vijay Singh, Reggie Bush or Llewton Hewitt allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 75 plus countries.
Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information, visit www.gameloft.com.
� 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are registered trademarks of Gameloft S.A. - All rights reserved.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.