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[09/24/07 - 10:23 AM]
The Premiere of CBS's New Drama "Cane" to Be Presented with Limited Commercial Breaks and Sponsored Exclusively by Chevrolet
The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign.

[via press release from CBS]

THE PREMIERE OF CBS's NEW DRAMA "CANE" TO BE PRESENTED WITH LIMITED COMMERCIAL BREAKS AND SPONSORED EXCLUSIVELY BY CHEVROLET

The network television premiere of CANE on CBS will be fully sponsored by Chevrolet, it was announced today by Linda Rene, Senior Vice President, CBS Network Sales. The automaker will underwrite the entire episode, which will include limited commercial breaks to highlight its new fuel efficiency campaign. The episode is schedule to air Tuesday, Sept. 25 (10:00-11:00 PM, ET/PT) on the CBS Television Network.

CANE, which stars Jimmy Smits, Hector Elizondo, Rita Moreno and Nestor Carbonell, is an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida. A recurring storyline on the show revolves around whether the family should use their sugar cane fields to harvest ethanol, a renewable energy source. The theme ties in closely with Chevy's "Gas-Friendly to Gas-Free" ad campaign, that will be spotlighted during the limited commercial breaks.

In addition to the sole sponsorship of the premiere, Chevy will also sponsor the Secondary Audio Program [SAP], which will simulcast CANE in Spanish on CBS throughout the season. *Using that SAP feed, CBS also announced that the first three episodes of CANE will be re-broadcast on Azteca America, the fastest growing Spanish language network reaching more than 60 million homes throughout the U.S. The first re-broadcast will be on Saturday, Sept. 29 at 10:00 PM, ET/PT.

"We're always looking to provide our clients deeper associations with the shows they sponsor, and this was a perfect opportunity to bring Chevy into our Tuesday night series Cane," said Rene. "The storytelling on this series, particularly the theme surrounding ethanol, provides the perfect environment for Chevy to tie in their 'Gas-Friendly to Gas-Free' campaign, and we were thrilled to extend that sponsorship beyond just the one episode by including SAP feeds and the re-broadcasting on Azteca America."

CANE is produced by CBS Paramount Network Television, in association with ABC Studios. Cynthia Cidre (who created the series), Jonathan Prince, Jimmy Iovine, Polly Anthony and Peter Noah serve as executive producers.





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· CANE (CBS)





[11/13/18 - 01:35 PM]
TV One's Holiday Season Offers Everything from Original Movie Premieres to Cooking and Lifestyle Specials
Tamela Mann, David Mann, Kim Fields, Essence Atkins, Stephen Bishop, Towanda Braxton, TC Carson, Kelly Price and Karlie Redd are among the featured talent.

[11/13/18 - 01:14 PM]
Oxygen Media's "Homicide for the Holidays" Returns Sunday, December 9 at 8PM ET/PT
The limited series delves into three horrific cases of holidays turned upside down.

[11/13/18 - 12:02 PM]
USA Network to Reboot Classic Reality Series "Temptation Island" for January 2019 Premiere
Mark L. Walberg, who hosted the original series that premiered in 2001, is set to return as host.

[11/13/18 - 12:01 PM]
Disney Channel's Hit Series "Andi Mack" Presents a Gun Safety Storyline in Episodes Airing on Nov. 16 and 30
The storyline illustrates peer pressure and a true test of character for Cyrus (Joshua Rush) when T.J. (Luke Mullen) and his group of friends unexpectedly invite Cyrus to join their unsupervised target practice.

[11/13/18 - 12:01 PM]
"Jim Gaffigan: Noble Ape" 90 Minute Stand-Up Special Makes Comedy Central Debut on Friday, November 23 at 11:00 P.M. ET/PT
On Saturday, November 24, the full special will be available to stream in the CC App and on CC.com.

[11/13/18 - 11:03 AM]
Cardi B, Chance the Rapper, and T.I. to Search for the Next Hip-Hop Star in New Netflix Competition Series "Rhythm + Flow"
The multi-city competition will unfold over 10 hour-long episodes beginning in fall 2019.

[11/13/18 - 10:22 AM]
Velocity Rebrands to MotorTrend Network on November 23
Available in 73 million homes nationwide, MotorTrend Network, combined with the MotorTrend App and MotorTrend.com, forms an unparalleled 360-degree content offering for automotive fans and advertisers.

[11/13/18 - 10:16 AM]
"Project Runway All Stars" Goes Global for Final Season Featuring All Champion Designers from Around the World Premiering January 2 on Lifetime
The all-star designers include seven designers from the U.S. and seven designers from the international versions of "Runway" from Australia, Brazil, Netherlands, The UK and Canada.

[11/13/18 - 10:01 AM]
OWN's New Family Saga "Ambitions," From Will Packer, Jamey Giddens, Lionsgate and Debmar-Mercury, Starts Production in Atlanta
Robin Givens, Essence Atkins, Brian White, Kendrick Cross, Brely Evans and Erica Page will star in the project, due on 2019.

[11/13/18 - 09:30 AM]
"The Dick Van Dyke Show - Now in Living Color!," A New One-Hour Special Featuring Two Newly Colorized Episodes, To Be Broadcast Friday, Dec. 14 on CBS
The special features the season one episode "Where Did I Come From," written by Carl Reiner, and the season four episode "Never Bathe on Saturday," also written by Reiner.

[11/13/18 - 09:02 AM]
"Travelers" Season 3 Premieres December 14 on Netflix
The streaming service broke the news via social media this morning.

[11/13/18 - 09:01 AM]
"A Series of Unfortunate Events" Returns for Its Third, Final and Most Dreadful Season on January 1, 2019
Starring Neil Patrick Harris, "A Series of Unfortunate Events" recounts the tragic tale of the Baudelaire orphans - Violet, Klaus, and Sunny - whose evil uncle Count Olaf will stop at nothing to get his hands on their inheritance.

[11/13/18 - 09:00 AM]
"I Love Lucy Christmas Special," A New One-Hour Special Featuring Two Episodes of the Classic Series, To Be Broadcast Friday, Dec. 14 on CBS
This year's telecast features "The Christmas Episode" and the newly colorized "Pioneer Women."

[11/13/18 - 08:38 AM]
Home Reno Star Alison Victoria's New HGTV Series "Windy City Rehab" Premieres Jan. 1 at 9 p.m. ET/PT
High-risk investments, messy renos and big pay offs are the name of the game for designer and real estate developer Alison Victoria in her new series.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.