SCI FI TAKES VIEWERS BEYOND THE YELLOW BRICK ROAD

Online 'Tin Man' Experience Takes Viewers On Interactive Journey Into the Heart of The 'Infinite O.Z.'

Groundbreaking Initiative Paves Way to December's Ultimate TV Event SCI FI's 'Tin Man' Miniseries Premieres December 2

New York, NY � October 9, 2007 � SCI FI and Fallon Worldwide have enlisted the world's leading CG artists to create a completely unique online experience that transports viewers into the world of Tin Man, the Channel's wildly re-imagined miniseries take on L. Frank Baum's The Wonderful Wizard of Oz. Infinite O.Z. (www.road2oz.com) is a flash-enabled digital experience that uses ZoomQuilt technology to allow users to literally "dive" into the O.Z. (Outer Zone), a fantastical world full of wonder and magic.

Rather than mirroring the look of the miniseries, the artists were encouraged to create their own visions of the O.Z., using Tin Man's storyline as their guiding inspiration. The resulting artistic collaboration is in an unforgettable and immersive digital experience that melds their original visions with scenes from the miniseries, photos of the cast, and information about the storyline, characters and environments. Users can either sit back and enjoy the presentation, or take a more active role by pausing the presentation to explore the world of Tin Man through the multitude of video, photo and written materials enriching the site. Infinite O.Z. was produced by renowned production company B-Reel.

SCI FI's three-part, six-hour original miniseries event, Tin Man, will premiere on Sunday, December 2, 2007 @ 9-11pm ET/PT, and air over three consecutive nights. A deliciously twisted take on L. Frank Baum's children's literary classic, Tin Man is a sometimes psychedelic, often twisted and always outrageous take on The Wonderful Wizard of Oz. The mini tells the story of DG, a young woman plucked from her humdrum life and thrust into The Outer Zone (the O.Z.) � a fantastical realm rife with wonder, but oppressed by dark magic. In the adventure of a lifetime, DG discovers her true identity, battles evil winged-monkey-bats, and attempts to fulfill her destiny. Her perilous journey begins on the fabled Old Road that leads to a wizard known as the Mystic Man. Along the way, she is joined by a decidedly strange trio of companions � "Glitch," an odd man missing half his brain; "Raw," a quietly powerful wolverine-like creature longing for inner courage, and "Cain," a heroic former policeman (known in the O.Z. as Tin Men, for their tin badges) seeking vengeance for his scarred heart. Ultimately, DG's destiny leads her to an emotional and terrifying showdown with the scintillatingly wicked sorceress Azkadellia, whose ties to DG are closer than anyone could have imagined. DG's life, as well as the very future of the O.Z., hangs in the balance. Tin Man stars Zooey Deschanel, Alan Cumming, Neal McDonough, Kathleen Robertson, Raoul Trujillo and Richard Dreyfuss.

Fallon Worldwide, one of the world's most critically acclaimed, creatively driven branding companies, manages the consumer voice of some of the world's leading brands, including Sony, Nestle Purina, TIME Magazine, Holiday Inn, Holiday Inn Express, ASDA, National Car Rental and Alamo Rent A Car, and Orange. Fallon Worldwide is a global network of Publicis Groupe, based in Paris, and has 500 employees worldwide. The company has offices in Minneapolis, London, Singapore, Sao Paulo, and Tokyo. Additional information can be found at www.fallon.com.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 92 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.