or


[10/10/07 - 04:15 PM]
NBC Universal and Mastercard Team Up for 'Uncovering Evidence of Life' Marketing Initiative
The pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7.

[via press release from NBC]

NBC UNIVERSAL AND MASTERCARD TEAM UP FOR 'UNCOVERING EVIDENCE OF LIFE' MARKETING INITIATIVE

-Custom Pod Busters Offer Insight into "Life" Conspiracy Wall-

NEW YORK � October 10, 2007 � NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside information on the conspiracy surrounding lead character Charlie Crews. Through a unique series of pod busters�a marketing initiative designed to increase viewer engagement during commercial breaks�"Life" viewers can watch custom-created video that offers additional evidence unseen in the show. The MasterCard "Uncovering Evidence of Life" pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7. "Life" airs Wednesdays at 10 p.m. ET/PT, 9 p.m. CT on NBC.

"This is a great example of how we can partner with our clients to extend their marketing messages in unique ways that engage viewers throughout a commercial break," said Jim Hoffman, SVP, Network Entertainment Sales, NBC Universal. "We're very pleased to work with MasterCard to create custom content that complements their brand and utilizes our combined assets."

"As a brand, we're always seeking to challenge consumer viewership habits. Through the use of innovative tactics like pod busters, we see a viable opportunity to gain key learnings on the best way to retain viewers through commercial breaks," said Michael Lao, VP of Media for MasterCard Worldwide. "We're proud to work with NBC and to be among a select group of advertisers who are ahead of the curve and at the forefront using strategically-placed and exclusive content as a way to engage consumers."

"We are thankful that MasterCard will be teaming up with us for 'Life,'" said executive producer Rand Ravich. "These unique pod busters will focus on the conspiracy aspects of our stories and further engage those viewers who are eager to become detectives and piece together who set up Charlie Crews."

NBC will air the pod busters during the 10 p.m. hour and offer new clues into Crews' past and the conspiracy surrounding his crime. It will conclude with a call-to-action directing viewers to NBC.com to further investigate and uncover the back-story on Detective Crews. The MasterCard pod busters are promoted on air, as well as in print and online advertising. In addition, MasterCard is the sponsor of the "Life" section on NBC.com.

About MasterCard Worldwide:

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard�, Maestro� and Cirrus�, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About "Life":

From Rand Ravich ("The Astronaut's Wife"), Far Shariat ("Confessions of a Dangerous Mind"), and David Semel, who directed the pilot of NBC's "Heroes," "Life" is a new drama about a detective who is given a second chance. Damian Lewis ("Band of Brothers") stars as complex, offbeat Detective Charlie Crews, who, thanks to close friend and attorney Constance Griffiths (Brooke Langton), returns to the force after serving time in prison for a crime he didn't commit. The cast also includes Sarah Shahi ("Rush Hour 3") as Charlie's skeptical, demanding partner, Robin Weigert (HBO's "Deadwood") as their hard-hitting lieutenant, and Adam Arkin ("Chicago Hope") as Crews' former cellmate Ted Earley.

"Life" is a Universal Media Studios production. Rand Ravich is executive producer and writer; Far Shariat and Dan Sackheim are executive producers on the series; David Semel directed the pilot.





  [october 2007]  
S
M
T
W
T
F
S
 


· LIFE (NBC)





[04/20/18 - 09:15 PM]
"Grey's" Goes for 15 - ABC Renews Its Longest-Running Primetime Drama for a Historic 15th Season
"'Grey's Anatomy' has a special place in my heart and millions of viewers feel the same way," said Channing Dungey.

[04/20/18 - 01:08 PM]
Noah Emmerich Has Been Cast as "Dan Peleg" in "The Spy"
"The Spy" is a Netflix limited series exploring Eli Cohen's (Sacha Baron Cohen) role as a spy for Israel in Syria in the early 1960s.

[04/20/18 - 01:04 PM]
Sarah Jeffery Returns as Audrey in "Descendants 3"
Directed by Emmy(R) and DGA Award-winning Kenny Ortega, "Descendants 3," a Disney Channel Original Movie, begins production next month for a 2019 premiere.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 10:58 AM]
"Detroiters" Returns for Season Two with Back-to-Back Episodes on Thursday, June 21 at 10:00 P.M. ET/PT
The Comedy Central series stars real-life best friends and Detroit natives Sam Richardson and Tim Robinson as small-time ad men in the Motor City.

[04/20/18 - 09:22 AM]
MTV and Gunpowder & Sky Announce New Series "Too Stupid to Die" Premiering June 2018
"'Too Stupid to Die' is the right kind of show and characters who fit our coming of age strategy that's driving MTV's growth," said Chris McCarthy.

[04/20/18 - 09:05 AM]
Mobile Game "Broad City: High Score" Available for Download Today
Fans can navigate their way through New York, playing a series of rapid-fire, skill-challenging mini-games inspired by hilarious moments from the show.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/20/18 - 08:07 AM]
"The Great American Read," A New Multi-Platform PBS Series, Reveals List of America's 100 Favorite Novels
The series, hosted by television personality and journalist Meredith Vieira, launches with a two-hour episode on Tuesday, May 22 at 8:00/7:00c.

[04/20/18 - 08:06 AM]
"Friday Night Lights" Now Streaming on Hulu
Fans can now head to Hulu to watch every episode of the acclaimed series, and relive their favorite moments from Coach Taylor & Tami, as well as all of the Dillon High School football team.

[04/20/18 - 08:02 AM]
Season Three of "David Tutera's Celebrations" Returns with All New Episodes Friday, April 27 at 10PM ET/PT on WE tv
With new hires to watch over, and new celebrity clients including Zendaya, Heidi and Spencer Pratt, and Buddy Valastro, the event planner extraordinaire has his hands full.

[04/20/18 - 07:27 AM]
Video: Light Up This 4/20 with Season 2 of IFC's "Brockmire"
The show's season premiere, "The Getaway Game," is now available to watch on various platforms in advance of its linear debut.

[04/20/18 - 07:19 AM]
Video: Netflix Unveils Trailer for "Safe," As Michael C. Hall Returns to Television in Harlan Coben's Crime Thriller
After his teenage daughter goes missing, widowed surgeon Tom Delaney (Michael C. Hall) begins unearthing dark secrets about the people closest to him.

[04/20/18 - 06:00 AM]
ABC's "Jimmy Kimmel Live!" to Host Special "Avengers: Infinity War" Week, April 23 - April 27
The guest lineup includes the film's stars: Robert Downey Jr., Tom Holland, Zoe Saldana, Pom Klementieff, Paul Bettany, Scarlett Johansson, Tom Hiddleston, Dave Bautista, Mark Ruffalo, Danai Gurira, Chris Hemsworth, Josh Brolin, Sebastian Stan, Chadwick Boseman, Karen Gillan, Benedict Cumberbatch, Don Cheadle, Elizabeth Olsen and Winston Duke.

[04/19/18 - 06:48 PM]
FOX Sports Ushers in 25th Season of NFL Coverage with Its Strongest Broadcast Schedule Ever
FOX's strong 2018 regular season schedule features 35 NFC divisional matchups - 10 from the NFC South, nine each from the NFC North and NFC West, and seven from the NFC East.