or


[10/10/07 - 04:15 PM]
NBC Universal and Mastercard Team Up for 'Uncovering Evidence of Life' Marketing Initiative
The pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7.

[via press release from NBC]

NBC UNIVERSAL AND MASTERCARD TEAM UP FOR 'UNCOVERING EVIDENCE OF LIFE' MARKETING INITIATIVE

-Custom Pod Busters Offer Insight into "Life" Conspiracy Wall-

NEW YORK � October 10, 2007 � NBC Universal and MasterCard have joined forces to create a unique marketing event that provides viewers of the hit NBC drama "Life" with inside information on the conspiracy surrounding lead character Charlie Crews. Through a unique series of pod busters�a marketing initiative designed to increase viewer engagement during commercial breaks�"Life" viewers can watch custom-created video that offers additional evidence unseen in the show. The MasterCard "Uncovering Evidence of Life" pod busters began with the show's second episode on October 3 and will air for a total of six consecutive episodes, ending November 7. "Life" airs Wednesdays at 10 p.m. ET/PT, 9 p.m. CT on NBC.

"This is a great example of how we can partner with our clients to extend their marketing messages in unique ways that engage viewers throughout a commercial break," said Jim Hoffman, SVP, Network Entertainment Sales, NBC Universal. "We're very pleased to work with MasterCard to create custom content that complements their brand and utilizes our combined assets."

"As a brand, we're always seeking to challenge consumer viewership habits. Through the use of innovative tactics like pod busters, we see a viable opportunity to gain key learnings on the best way to retain viewers through commercial breaks," said Michael Lao, VP of Media for MasterCard Worldwide. "We're proud to work with NBC and to be among a select group of advertisers who are ahead of the curve and at the forefront using strategically-placed and exclusive content as a way to engage consumers."

"We are thankful that MasterCard will be teaming up with us for 'Life,'" said executive producer Rand Ravich. "These unique pod busters will focus on the conspiracy aspects of our stories and further engage those viewers who are eager to become detectives and piece together who set up Charlie Crews."

NBC will air the pod busters during the 10 p.m. hour and offer new clues into Crews' past and the conspiracy surrounding his crime. It will conclude with a call-to-action directing viewers to NBC.com to further investigate and uncover the back-story on Detective Crews. The MasterCard pod busters are promoted on air, as well as in print and online advertising. In addition, MasterCard is the sponsor of the "Life" section on NBC.com.

About MasterCard Worldwide:

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard�, Maestro� and Cirrus�, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About "Life":

From Rand Ravich ("The Astronaut's Wife"), Far Shariat ("Confessions of a Dangerous Mind"), and David Semel, who directed the pilot of NBC's "Heroes," "Life" is a new drama about a detective who is given a second chance. Damian Lewis ("Band of Brothers") stars as complex, offbeat Detective Charlie Crews, who, thanks to close friend and attorney Constance Griffiths (Brooke Langton), returns to the force after serving time in prison for a crime he didn't commit. The cast also includes Sarah Shahi ("Rush Hour 3") as Charlie's skeptical, demanding partner, Robin Weigert (HBO's "Deadwood") as their hard-hitting lieutenant, and Adam Arkin ("Chicago Hope") as Crews' former cellmate Ted Earley.

"Life" is a Universal Media Studios production. Rand Ravich is executive producer and writer; Far Shariat and Dan Sackheim are executive producers on the series; David Semel directed the pilot.





  [october 2007]  
S
M
T
W
T
F
S
 


· LIFE (NBC)





[01/23/17 - 01:30 PM]
Stephen Colbert to Host the "69th Primetime Emmy(R) Awards" Sunday, Sept. 17 on CBS
"This will be the largest audience to witness an Emmys, period," said Stephen Colbert. "Both in person and around the globe."

[01/23/17 - 01:01 PM]
HBO Confirms March Debut Dates for Special "Jerrod Carmichael: 8" and Second Season of "Animals."
Look for said events on Saturday, March 11 and Friday, March 17, respectively.

[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 11:33 AM]
VH1's "Martha & Snoop's Potluck Dinner Party" Returns Monday, February 13 at 9PM ET/PT
Look for five additional episodes to roll out in successive weeks.

[01/23/17 - 11:10 AM]
Documentary "Eagles of Death Metal: Nos Amis (Our Friends)," Chronicling the Band's Resilience in the Wake of the Paris Terror Attack, Debuts Feb. 13 on HBO
The film explores the deep bonds between band co-founders Jesse Hughes and Josh Homme, as well as the intense connection the band has always had with its devoted fans, which moved them to return to Paris to perform once again in February 2016.

[01/23/17 - 10:51 AM]
Refinery29 Announces the Return of Female-Focused Short Film Series Shatterbox Anthology, In Partnership with TNT
The Shatterbox Anthology series has become known for providing female filmmakers of all ages, levels of recognition, and years of experience, the opportunity to bring their stories and directorial visions to life.

[01/23/17 - 10:02 AM]
Season Two of OWN's Popular Drama Series "Greenleaf" Premieres Wednesday, March 15
The first eight episodes of the new season will debut on Wednesday, March 15 with the remaining eight due this summer.

[01/23/17 - 10:02 AM]
Freeform's February Funday Event Airs February 18 - 19
Freeform's Funday weekend features a horde of heroes from beloved Disney movies, including the premiere of Disney's "Big Hero 6."

[01/23/17 - 10:01 AM]
Freeform's Valentine's Day Weekend Programming Event Airs February 11 - 12
Highlights include the premiere of "What's Your Number?" and a special edition airing of "The Notebook."

[01/23/17 - 10:00 AM]
Jenny Ramirez Joins Turner as Vice President of Unscripted Programming for TBS & TNT
Ramirez joins TBS & TNT from Irwin Entertainment, where she served as both senior vice president of development and co-executive producer for the company's robust slate of NBC specials.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 09:51 AM]
Video: Two New Promos for "FEUD: Bette and Joan," FX's New Anthology Series from Ryan Murphy
Catch the series premiere Sunday, March 5 on the cable channel.

[01/23/17 - 09:36 AM]
HGTV Renews "Desert Flippers" for a Second Season
The 10-episode season is set to premiere in June 2017.

[01/23/17 - 09:01 AM]
"Saturday Night Live" Returns in February with Back-to-Back Shows
On February 11, Alec Baldwin will return for his record-breaking 17th time as host.