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[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





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· OFFICE, THE (NBC)





[08/15/25 - 09:33 AM]
Disney Branded Television Greenlights "Coven Academy" for Disney+ and Disney Channel
Set against the moody backdrop of New Orleans, "Coven Academy" follows a trio of teenage witches-in-training who are bound by destiny to guard their city against dangerous, ancient forces.

[08/15/25 - 09:30 AM]
"Dance Moms: A New Era" Premieres on Lifetime Monday, September 8th
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[08/15/25 - 07:01 AM]
Netflix Celebrates Mexican Cinema Day by Announcing the Production of More National Films
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[08/14/25 - 04:19 PM]
"The Traitors" Comes to NBC with All-New Civilian-Led Version of the Emmy Award-Winning Peacock Series Hosted by Alan Cumming
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[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
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[08/14/25 - 12:31 PM]
NBC Sports Announces Its Complete 2025-26 NBA Regular-Season Schedule, Featuring 100 Games Across NBC and Peacock
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[08/14/25 - 12:31 PM]
ESPN & ABC's Star-Studded 2025-26 NBA Regular Season Broadcast Schedule
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[08/14/25 - 12:31 PM]
Prime Sports Unveils Inaugural 2025-26 NBA on Prime Schedule
NBA on Prime tips off with a doubleheader on Friday, October 24.

[08/14/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - September 2025
Upcoming premieres include "Andrew Santino: White Noise" on Hulu; and "Cleopatra's Final Secret," "Dolphins Up Close with Bertie Gregory," and Top Guns: The Next Generation" on Disney+.

[08/14/25 - 12:00 PM]
Prime Video Debuts New Stand-Up Comedy Special "Larry the Cable Guy: It's A Gift"
The one-hour special will premiere September 12 on Prime Video.

[08/14/25 - 11:06 AM]
Magnolia Network Announces New Series, "The Last Wright: Building the Final Home Design of America's Greatest Architect"
The four-part limited series follows mother-daughter team Debbie Dykstra and Sarah Dykstra as they take on the ambitious challenge of building a home based on the last set of plans created by legendary architect Frank Lloyd Wright before his death in 1959.

[08/14/25 - 11:04 AM]
Prime Video Orders "Joseph of Egypt" to Series Starring Adam Hashmi, Written, and Executive Produced by Craig Wright, From 5&2 Studios
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[08/14/25 - 11:03 AM]
Boyd Holbrook Joins Omar Sy in the Upcoming Action Thriller Series Set in the "Extraction" Universe
The series comes from showrunner Glen Mazzara and is also executive produced by The Russo Brothers and Sam Hargrave.

[08/14/25 - 11:00 AM]
Say Hello to the Supes of "Vought Rising" - A New Origin Story Set in the World of "The Boys" - In Production This Month
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[08/14/25 - 10:37 AM]
Lifetime Greenlights Season 2 of "Dr. Pimple Popper: Breaking Out"
Production begins top of September on the new season.