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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[01/08/26 - 09:35 AM] ESPN NBA Schedule Update: Cleveland Cavaliers vs. Philadelphia 76ers Added on January 16; Detroit Pistons vs. Golden State Warriors Added on January 30 These matchups replace the previously scheduled Chicago Bulls vs. Brooklyn Nets game and LA Clippers vs. Denver Nuggets game, respectively.
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[01/08/26 - 09:01 AM] Video: "What Drives You with John Cena" Season 2 - Official Trailer - The Roku Channel Find out what fuels Mookie Betts, Kane Brown, Charlotte Flair and Saweetie to succeed in an all new season.
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[01/08/26 - 09:01 AM] Video: "Finding Her Edge" - Official Trailer - Netflix A former ice dancer returns to the rink with an exciting new partner while holding onto feelings for her old one - her first love.
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[01/08/26 - 09:00 AM] HBO Original Two-Part Documentary "Mel Brooks: The 99 Year Old Man!" Debuts January 22 One of Hollywood's most daring satirists from the early years of television sketch comedy through his film and stage hits, Brooks has held a funhouse mirror up to the human condition and used laughter as a path to resilience, connection, and joy for nearly a century.
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[01/08/26 - 08:31 AM] Video: "It's Not Like That" - Official Trailer - Wonder Project From the writers of "Life As We Know It" and "Parenthood," comes a story of two families who find the courage to begin again.
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[01/08/26 - 08:11 AM] Video: "Like Water For Chocolate" - Official Teaser - HBO Max A kiss says more than a thousand words...
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[01/08/26 - 08:02 AM] Video: MGM+ Unveils "The Hillside Strangler" Official Trailer The series premieres Sunday, January 18 at 9:00/8:00c on MGM+.
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[01/08/26 - 08:01 AM] The History Channel to Premiere New Series "History's Greatest Picks with Mike Wolfe" Celebrating Rare Collectibles on Sunday, February 22 Produced by Cineflix, the eight one-hour episode series will follow Mike as he dives into the intriguing stories and astonishing values behind legendary treasures, relics, and artifacts from history.
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[01/08/26 - 08:00 AM] Video: Prime Video Reveals Official Trailer and Key Art for Season Two of Hit Crime Thriller, "Cross" From Paramount Television Studios starring and executive produced by Aldis Hodge, the new season will premiere February 11, 2026 on Prime Video in more than 240 countries and territories worldwide.
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[01/08/26 - 07:07 AM] The Cutest Showdown in Sports "Puppy Bowl XXII" Returns on Sunday, February 8 at 2PM ET/11AM PT The event's 22nd year will simulcast across Animal Planet, Discovery, TBS, truTV, HBO Max and discovery+.
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[01/08/26 - 06:01 AM] Paramount Reaffirms Commitment to Delivering Superior $30 Per Share All-Cash Offer to Warner Bros. Discovery Shareholders David Ellison, Chairman & CEO of Paramount said: "Our offer clearly provides WBD investors greater value and a more certain, expedited path to completion."
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[01/08/26 - 06:01 AM] "Bridgerton" Season 4 Announces Fan Celebrations, a Podcast, New Collaborations & More with New Season of Love Campaign The "Season of Love" is upon us: unmask your fairytale and step into the world of Bridgerton through events, partnerships and activations across the globe.
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[01/08/26 - 06:01 AM] iHeartMedia and FOX Entertainment Announce Nominees for the 2026 iHeartRadio Music Awards The event will air live from Dolby Theatre in Los Angeles, Thursday, March 26 (8:00-10:00 p.m. ET live / PT tape-delayed) on FOX.
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[01/08/26 - 06:01 AM] Video: Paramount+ Unveils Trailer and Key Art for "Canada Shore," Its First Canadian Original Series Premiering Globally on January 22 The streamer's highly anticipated first original Canadian series and newest version of the beloved "Shore" franchise, will expand its debut beyond English language markets as originally announced and stream globally in all P+ markets, beginning January 22.
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[01/08/26 - 06:01 AM] Video: Apple TV Unveils Trailer for the Second Season of Award-Winning Series "Drops of God" The eight-episode second season will premiere on Wednesday, January 21, 2026 with the first episode, followed by one episode weekly until March 11, 2026.
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