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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[12/18/25 - 01:56 PM] Apple TV Sets New Dramedy "Beat the Reaper," Starring and Executive Produced by Will Poulter Based on the novel of the same name by Josh Bazell, "Beat the Reaper" will star Poulter as Dr. Peter Brown, an intern at Boston's worst hospital who has a talent for medicine, works a shift from hell and has a past he'd prefer to keep hidden.
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[12/18/25 - 11:01 AM] Netflix Announces "So Far Gone" with Straight-to-Series Order After Competitive Bidding The series, like Jess Walter's book, follows Rhys Kinnick, a journalist who's pulled out of retirement when his daughter goes missing.
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[12/18/25 - 10:15 AM] Starz Acquires Action Drama "The Nowhere Man," Executive-Produced by and Starring "Power's" Naturi Naughton-Lewis, Set to Premiere January 16, 2026 In "The Nowhere Man," Lukas (Bonko Khoza), a former Special Forces mercenary crippled by PTSD, has turned his back on his violent past and is operating as a junk collector on the streets of Johannesburg.
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[12/18/25 - 10:11 AM] Tubi's Original Film "Terri Joe: Missionary in Miami" Premieres Exclusively on Tubi on January 30 In this wild farce, Southern Belle Terri Joe ventures to Miami to outrun wacky criminals and find a new church where she can atone for her sins.
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[12/18/25 - 10:01 AM] "The Wonderfully Weird World of Gumball" Exclusive Holiday Art Debut & Two More Seasons Coming Soon As a holiday gift to fans, Hulu has announced that "The Wonderfully Weird World of Gumball" will return for two more seasons.
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[12/18/25 - 09:31 AM] "Today's" Craig Melvin, Al Roker and Hoda Kotb Set to Host NBC's Live Coverage of the 137th Rose Parade Presented by Honda Plus: For the first time ever, The Rose Parade will broadcast live from 8-10 a.m. PT on Telemundo with hosts Penelope Menchaca and Carlos Calderon from Telemundo's "Hoy Dia."
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[12/18/25 - 09:12 AM] New Norwegian Family Drama "Stayer," Season 1 Exclusive US Debut Thursday, January 15, 2026 on Viaplay "Stayer" is a gripping, character-driven drama about an aging rock musician confronting his greatest challenge: the sudden death of the mother of his child.
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[12/18/25 - 09:00 AM] Adult Swim Renews "Haha, You Clowns" for Two Additional Seasons The relentlessly wholesome animated comedy from creator Joe Cappa follows the Campbell family - three doting teenagers, and their tenderhearted, recently widowed dad - as they navigate life's awkward, funny, and emotional moments together.
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[12/18/25 - 08:39 AM] TV One Announces Return of "Uncensored" with All Star Lineup, Premiering February 19 Among those featured this season: Anthony Anderson, Blair Underwood, Keke Palmer, Tionne "T-Boz" Watkins, Shaunie Henderson, Tameka "Tiny" Harris, Kierra Sheard, Marlo Hampton, Rickey Smiley, Laz Alonso, Wood Harris, and Wendy Raquel Robinson.
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[12/18/25 - 08:31 AM] Harrison Ford to Be Honored with the 2025 SAG-AFTRA Life Achievement Award Ford will be presented with the union's top tribute at The 32nd Annual Actor Awards Presented by SAG-AFTRA, which will stream live on Netflix Sunday, March 1, 2026, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.
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[12/18/25 - 08:01 AM] Video: Netflix Debuts the Trailer for "Tom Segura: Teacher" Parenting fails. Blackout bar stories. Career regrets. Tom Segura explores the darkly funny side of life's most unpredictable lessons.
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[12/18/25 - 08:01 AM] Video: "Together" - Trailer - Hulu Dave Franco and Alison Brie star in the film, which streams December 31.
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[12/18/25 - 08:01 AM] Apple TV Unveils First Look at "Imperfect Women" Created by Annie Weisman Starring and executive produced by Elisabeth Moss and Kerry Washington, the eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.
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[12/18/25 - 07:53 AM] TNT Sports to Exclusively Present 2026 Discover NHL Winter Classic - New York Rangers vs. Florida Panthers - Friday, Jan. 2 at 8 p.m. ET South Florida will make hockey history bringing the traditional snow and ice elements of Winter Classic to loanDepot Park, home of the Miami Marlins.
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[12/18/25 - 07:13 AM] Father-Daughter Duo Transform Ordinary Objects in "Building Outside the Lines," Premiering December 30 on Magnolia Network Innovative builder Jared "Cappie" Capp transforms inventive builds into beautifully designed structures with the most creative person he knows - his teenage daughter.
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