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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[11/25/25 - 12:29 PM] The Second and Final Season of the HBO Original Drama Series "Like Water for Chocolate" Debuts February 15 The series returns Sunday, February 15 (8:00-9:00 p.m. ET) on HBO Latino in the U.S. and will be available to stream on HBO Max.
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[11/25/25 - 12:01 PM] Netflix Top 10: Week of November 17 - 3 Cheers for "Champagne Problems" at No. 1 in This Week's Top 10 Claire Danes and Matthew Rhys continued to keep audiences guessing in their psychological thriller "The Beast in Me," which took the No. 1 spot on the English TV list for a second week with 14.1 million views.
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[11/25/25 - 11:30 AM] TNT Sports Unveils World Class Commentators for First-Ever World Sevens Football 7v7 Soccer Tournament in North America - Coverage Kicks Off Friday, Dec. 5 The fast-paced W7F series has redefined women's soccer with elite talent from eight of the best clubs in the world, an immersive fan-first experience, and a groundbreaking $5 million prize pool, the largest in the sport, designed to fuel intense, high-stakes competition.
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[11/25/25 - 10:31 AM] Toby Wallace Is Entering the World of "Assassin's Creed" He's the first series regular cast for the live-action series adaptation of Ubisoft's best-selling video game franchise.
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[11/25/25 - 10:02 AM] Hulu Renews Hit Emmy Award-Nominated Series "The Secret Lives of Mormon Wives" The series has been renewed for a 20-episode order, with new episodes coming early 2026.
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[11/25/25 - 09:01 AM] Video: "Sean Combs: The Reckoning" - Date Announcement - Netflix This documentary series unpacks the shocking allegations behind Sean "Diddy" Combs and his Bad Boy empire, spanning decades of his life and career.
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[11/25/25 - 09:01 AM] "Mission: Impossible - The Final Reckoning" Will Stream on Paramount+ Starting December 4 The jaw-dropping eighth film in one of the most iconic film series of all time will stream on Paramount+ in the U.S. and Canada.
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[11/25/25 - 09:01 AM] Prime Video Unveils First Look Images of "Scarpetta," Based on Patricia Cornwell's Bestselling Novels, Premiering March 11 The crime thriller series stars Nicole Kidman, Jamie Lee Curtis, Bobby Cannavale, Simon Baker, Ariana DeBose, Rosy McEwen, Amanda Righetti, Jake Cannavale, and Hunter Parrish.
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[11/25/25 - 08:31 AM] "Wednesday" Season 3: Eva Green Joins the Addams Family as Aunt Ophelia "I'm thrilled to join the woefully twisted world of 'Wednesday' as Aunt Ophelia," said Green. "This show is such a deliciously dark and witty world, I can't wait to bring my own touch of cuckooness to the Addams family."
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[11/25/25 - 08:01 AM] Video: "Star Search" - Official Teaser - Netflix Netflix's iconic talent competition series will premiere live on January 13, 2026 with Emmy and Golden Globe nominated actor Anthony Anderson set to host.
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[11/25/25 - 01:01 AM] Video: "How to Ruin Love: The Lobola" - Official Trailer - Netflix Wedding bells are ringing - or are they? With feuding families and complicated lobola negotiations, Zoleka's walk down the aisle is anything but certain.
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[11/25/25 - 12:01 AM] Video: "The Town" - Official Trailer - Netflix A group of cash-strapped friends find their morals and relationships tested when they stumble upon a stolen fortune in their hometown.
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[11/24/25 - 03:18 PM] FX Orders Anthology Series "Far Cry" to Stream on Hulu The limited series from Noah Hawley and Rob Mac, with Mac set in the starring role, is based on Ubisoft's global hit video game franchise of the same title and the series will retain "Far Cry's" signature standalone storytelling format, with each season set in a new setting following a new cast of characters.
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[11/24/25 - 03:01 PM] Netflix's "One Piece" Season 3 Begins Production & Four Cast Members Upped to Series Regulars Mikaela Hoover (Chopper), Joe Manganiello (Mr. 0), Lera Abova (Miss All Sunday) and Sendhil Ramamurthy (Nefartari Cobra) have been upped to series regulars for Season 3.
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[11/24/25 - 02:08 PM] The Nader Sisters Will Take a Second Bite Out of the Big Apple as "Love Thy Nader" Is Renewed for Season Two on Hulu and Freeform The bold coming-of-age reality series follows the unapologetic and determined Nader sisters - Brooks, Mary Holland, Grace Ann and Sarah Jane - who left their humble beginnings in the Louisiana bayou for the glamour and grind of New York City.
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