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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[05/11/26 - 04:58 PM] Prime Video Orders "Fourth Wing" to Series Lisa Joy, co-founder of Kilter Films and executive producer of the series, is set to direct the pilot.
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[05/11/26 - 04:38 PM] Prime Video Announces Premiere Date for "The Terminal List" Season Two Starring Chris Pratt All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[05/11/26 - 04:14 PM] Prime Video Kicks Off 2026 "Thursday Night Football" Season with Lions at Bills, September 17 Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Thursday, May 14.
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[05/11/26 - 03:15 PM] Prime Video Confirms Season Three Premiere Date of "The Lord of the Rings: The Rings of Power" The eagerly awaited third season of epic fantasy series will premiere on November 11, 2026.
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[05/11/26 - 03:01 PM] Prime Video Orders "Escorted" to Series The eight-episode, half-hour single-camera comedy stars and is executive produced, written, and co-showrun by Emmy Award winner Brett Goldstein.
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[05/11/26 - 02:46 PM] Prime Video Orders "Rose Hill" to Series from Temple Hill The series follows best friends and neighbors West Belmont, a rancher with commitment issues, and brooding record label owner Ford Grant, aka Forbes' "World's Hottest Billionaire," who's long carried a torch for West's sister, Rosie.
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[05/11/26 - 02:31 PM] Amazon MGM Studios Confirms Nia DaCosta to Direct Pilot and Second Episode of "Sex Criminals" Imogen Poots and John Reynolds star in the project, based on the acclaimed Image Comics title by Matt Fraction and Chip Zdarsky.
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[05/11/26 - 02:15 PM] Prime Video Announces Premiere Date for "Ride or Die" Starring Octavia Spencer and Hannah Waddingham and Releases First Look Photos From Paramount Television Studios, the fast-paced series will debut all eight episodes globally on July 15, exclusively on Prime Video in more than 240 countries and territories around the world.
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[05/11/26 - 12:12 PM] "The White Lotus" Season 4 Welcomes Ben Kingsley, Max Minghella and Pekka Strang New company is on the way.
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[05/11/26 - 11:42 AM] ESPN Presents "Last Train to North America," A New Documentary Series Following North America's Road to the 2026 World Cup Hosted by ESPN's renowned journalist, Martin Ainstein, the nine-episode series follows a unique rail journey across the United States, Mexico and Canada as the three nations prepare to jointly host the biggest sporting event of the summer.
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[05/11/26 - 11:37 AM] Great American Media Renews Beloved Original Series "When Hope Calls: Brookfield" for Season Four Set in the picturesque town of Brookfield, the series continues to follow the evolving lives of its residents as they navigate love, hardship, and new beginnings together.
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[05/11/26 - 11:01 AM] Video: "Little House on the Prairie" - Official Teaser #2 - Netflix Independence isn't just a way of life, it's a place to come together.
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[05/11/26 - 11:00 AM] Prime Video Renews Global Hit Series "Reacher" for Fifth Season Ahead of Season Four Premiere The third season reached 54.6 million viewers globally on Prime Video in its first 19 days and stands as the most-watched season on the service since "Fallout" season one over the same timeframe.
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[05/11/26 - 10:53 AM] Viaplay Announces June Slate - Greek Noir Thriller, Acclaimed Nordic Series & Films New U.S. debuts include "Save Me" and "Black Sands."
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[05/11/26 - 10:31 AM] Wellness Gets Wild in Amazon MGM Studios' New Reality Series "Reality Retreat," Bringing Together Some of TV's Most Iconic Women The series will premiere in 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.
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