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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[11/24/25 - 03:18 PM] FX Orders Anthology Series "Far Cry" to Stream on Hulu The limited series from Noah Hawley and Rob Mac, with Mac set in the starring role, is based on Ubisoft's global hit video game franchise of the same title and the series will retain "Far Cry's" signature standalone storytelling format, with each season set in a new setting following a new cast of characters.
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[11/24/25 - 03:01 PM] Netflix's "One Piece" Season 3 Begins Production & Four Cast Members Upped to Series Regulars Mikaela Hoover (Chopper), Joe Manganiello (Mr. 0), Lera Abova (Miss All Sunday) and Sendhil Ramamurthy (Nefartari Cobra) have been upped to series regulars for Season 3.
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[11/24/25 - 02:08 PM] The Nader Sisters Will Take a Second Bite Out of the Big Apple as "Love Thy Nader" Is Renewed for Season Two on Hulu and Freeform The bold coming-of-age reality series follows the unapologetic and determined Nader sisters - Brooks, Mary Holland, Grace Ann and Sarah Jane - who left their humble beginnings in the Louisiana bayou for the glamour and grind of New York City.
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[11/24/25 - 02:01 PM] Video: Meet the Unfiltered Cast of Reality Dating Series "Badly in Love" as Trailer Debuts In Japan's first dating show for rebellious yankiis, 11 singles butt heads, forge bonds and live together for 14 days as they go all out to find the one.
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[11/24/25 - 11:10 AM] BET+ Original Film "Never Alone for Christmas: Memphis" Premieres Thursday, December 11 The film stars Melissa L. Williams, Juhahn Jones, K. Michelle, Chris Sakyi, and Tom Arnold.
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[11/24/25 - 11:03 AM] "WWE Survivor Series: WarGames" to Exclusively Stream in U.S. on ESPN App This Saturday November 29 Said event will feature the biggest Men's "WarGames" match ever as WWE Superstars Roman Reigns, Brock Lesnar, WWE World Heavyweight Champion CM Punk and Undisputed WWE Champion Cody Rhodes will participate.
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[11/24/25 - 10:31 AM] Original Series "All's Fair" Renewed for a Second Season Season one launched on November 4 and became the biggest Hulu original scripted series premiere in three years, based on the first three days of streaming.
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[11/24/25 - 10:02 AM] BritBox Gets Ready to Rock: Sally Wainwright Original Series "Riot Women" Premieres January 14 Other upcoming highlights include: "Death in Paradise" and "Beyond Paradise" Christmas specials; and "Shetland" returns for its milestone tenth season.
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[11/24/25 - 10:01 AM] HBO Original Documentary "Music Box: Wizkid: Long Live Lagos" Debuts December 11 The film explores how art and music have the power to shift global perception and awareness through the story of Nigerian superstar Wizkid as he prepares for his groundbreaking performance at the Tottenham Hotspur Stadium in London, England.
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[11/24/25 - 09:08 AM] Video: "Masterpiece" Winter/Spring 2026 Preview "All Creatures Great and Small," "Miss Scarlet," "The Forsytes," and "The Count of Monte Cristo" are on tap in the coming months.
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[11/24/25 - 09:04 AM] Video: "Jingle Bell Wedding" - Official Trailer - The Roku Channel A New Year's Eve wedding is in the works for Jack (Joey McIntyre) and Jessica (Michelle Morgan) in this sequel to "Jingle Bell Love."
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[11/24/25 - 09:00 AM] AMC+ Original Series "Sanctuary: A Witch's Tale" Returns December 25 with an Alluring Second Season The suspenseful six-episode drama, based on the novel by V.V. James, follows four women, a wicked secret, and a murder investigation that shakes Sanctuary, an idyllic English town, to the core.
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[11/24/25 - 08:58 AM] Video: First Extended Trailer for the Highly Anticipated Drama "Y: Marshals" Starring Luke Grimes, Reprising His Role of Kayce Dutton, Now Available With the Yellowstone Ranch behind him, Dutton joins an elite unit of U.S. Marshals, combining his skills as a cowboy and Navy SEAL to bring range justice to Montana.
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[11/24/25 - 08:01 AM] Season Four of the HBO Original Drama Series "Industry" Debuts January 11 At the top of their game and living the lives they set out to have as Pierpoint grads, Harper (Myha'la) and Yasmin (Marisa Abela) are drawn into a high stakes, globetrotting cat-and-mouse game when a splashy fintech darling bursts onto the London scene.
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[11/24/25 - 08:01 AM] Game On! Kevin Hart and Kenan Thompson's "Good Sports" to Kick Off First Episode with Guests Serena Williams, Rich Eisen, and Kaylee Hartung Prime Video also confirmed that Jerry O'Connell and Bobby Moynihan would appear in the series' first field pieces.
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