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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[12/11/25 - 11:58 AM] Lifetime to Kick Off 2026 with Three New "Ripped from the Headlines" Movies Kate Beckinsale, Scott Eastwood, Katie Cassidy, Luke Humphrey, Chloe Lanier, Dillon Casey, and Maddy Hillis are among the featured talent.
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[12/11/25 - 11:22 AM] A&E's New Series "Crime in Progress" Follows the Evolution of Investigations Told Exclusively Through Raw Footage Premieres January 1 at 10pm ET/PT The story of each crime is woven together through raw, unfiltered video from the point of view of officer body cam and surveillance footage for a first-hand look at justice in action.
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[12/11/25 - 11:01 AM] New Netflix Doc Series About Jonestown Dives Into One of the Deadliest Mass Murders in American History From Emmy-nominated director J.M. Harper comes a three-part documentary series about the events and ideas leading up to the Jonestown massacre.
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[12/11/25 - 10:32 AM] Lola Petticrew Will Join the World of "Assassin's Creed" Alongside Toby Wallace in the New Live-Action Series Adaptation of Ubisoft's Best-Selling Video Game Franchise Netflix confirmed the news on social media this morning.
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[12/11/25 - 10:31 AM] Video: "Breakdown: 1975" - Official Trailer - Netflix This documentary explores how a turbulent era gave rise to iconic movies like "Taxi Driver," "One Flew Over the Cuckoo's Nest" and "Network."
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[12/11/25 - 10:01 AM] Michelle Buteau's Final Season of "Survival of the thickest" Casts New Guest Stars Wanda Sykes, D.L. Hughley, Ashley Graham, Ronny Chieng, Wyatt Cenac, Jenna Lyons, Ice-T, and More Buteau and co-creator Danielle Sanchez-Witzel will also make their directorial debuts.
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[12/11/25 - 09:16 AM] Paramount+ Greenlights Animated Adaptations of Acclaimed Children's Books by Mo Willems The series orders mark the first collaborations between Paramount+ and Hidden Pigeon Company.
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[12/11/25 - 09:02 AM] "MonsterQuest" Returns January 2 to Investigate the World's Most Chilling Monster Encounters on The History Channel Bigfoot, UFOs, hauntings and killer beasts on land and sea -are these myths, legends, folklore or real monsters lurking in the world around us?
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[12/11/25 - 09:01 AM] TLC's New Series "Suddenly Amish" Takes Six Individuals on a Dramatic and Life-Changing Journey Into Amish Culture The series follows six non-Amish individuals on a rare journey as they leave behind their modern "English" lifestyle and step into a deeply traditional Amish community in Lancaster, Pennsylvania.
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[12/11/25 - 09:01 AM] "Love During Lockup" Returns to We TV with a New Season Friday, January 16, Streaming Same Day on All Reality and AMC+ The new season features six all-new couples, including the return of fan-favorite cast member, Monique.
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[12/11/25 - 09:00 AM] Video: Prime Video Releases "Beast Games" Season Two Trailer and Reveals Epic "Survivor" Crossover Filmed on location in Fiji - the current home of Survivor - this "Beast Games x Survivor" crossover episode marks a first-of-its-kind relationship between two global competition phenomena.
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[12/11/25 - 08:32 AM] New Season of Discovery Channel's "Expedition X" Kicks Off Wednesday, January 7 at 9PM ET/PT In the season premiere, special guest and paranormal investigator Jack Osbourne teams up with Heather Amaro in Vulture City, AZ - a former old west gold mining village that brings new meaning to the term "ghost town."
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[12/11/25 - 08:31 AM] Peacock Releases Premiere Date and First Look Images for Season 2 of "Ted" All episodes of Seth MacFarlane's record-breaking live-action comedic prequel return March 5, 2026 only on Peacock.
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[12/11/25 - 08:27 AM] "Love Under the Christmas Tree," Begins Production in Buffalo for Great American Christmas 2026, A Heartwarming Christmas Tale About Renewal and Second Chances, Starring Katie Leclerc and Jeremy Guilbaut The film follows Abby (Leclerc) who inherits her Aunt Helen's cherished tree farm under the condition she spends 14 days working the farm to rediscover its true meaning.
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[12/11/25 - 08:01 AM] Video: Prime Video Releases Official Trailer and Key Art for Season Two of "The Night Manager" The first three episodes will debut on Sunday, January, 11, 2026, on Prime Video, with one new episode releasing every Sunday, until the season finale on Sunday, February 1.
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