[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]


First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.

  [october 2007]  


[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.