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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/27/26 - 11:15 AM] Paramount+ Renews Carl Weber's "Black Hamptons" and "Family Business," and Tyler Perry's "Divorced Sistas" and "Zatima" for Additional Seasons These series are a testament to the deep connection these characters and their worlds have built with fans season after season.
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[08/27/26 - 11:00 AM] Video: All Reality and We TV Release Trailer and Key Art for New Original Unscripted Series "Love After Lockup: Relationship Rehab" Premiering Friday, October 2 The nine-episode series gathers five fan-favorite couples from the "Love After Lockup" franchise as they embark on a transformative journey with psychiatrist and nationally recognized relationship expert Dr. Ish Major, working to heal old wounds and rebuild their relationships.
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[08/27/26 - 10:15 AM] Adult Swim to Serve Up New Series "Get Jiro" October 3 From Warner Bros. Animation and DC Studios and starring Brian Tee, the series transports viewers to a post-apocalyptic, near-future Los Angeles where culinary culture reigns supreme and the world's most powerful figures are chefs.
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[08/27/26 - 10:00 AM] Video: Starz Debuts Exhilarating Trailer and Key Art for Season Two of "Outlander: Blood of My Blood," Premiering Friday, September 18 The heart-pounding new trailer takes viewers on a captivating journey back in time to 1700s Scotland and the start of the Jacobite Uprising.
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[08/27/26 - 10:00 AM] The CW Network to Broadcast San Diego's 2026 Poinsettia Bowl and Holiday Bowl Games The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus live on Wednesday, December 23, at 7:30pm ET / 4:30pm PT, with the Holiday Bowl following on Monday, December 28, at 5:00pm ET / 2:00pm PT.
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[08/27/26 - 09:31 AM] New Netflix Documentary Series "Born in the USA" Explores the High-Stakes World of a Busy Maternity Ward With exclusive access to a busy maternity ward, this new premium documentary series unlocks a high-stakes hidden world: birth.
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[08/27/26 - 09:01 AM] ESPN and Words + Pictures Announce October 8 Premiere for "Saban," Landmark ESPN Original Series on Hall of Fame Icon Nick Saban The series tells the story of Saban's remarkable career, highlighted by his 17 seasons at Alabama, where he led the Crimson Tide to six national championships and reestablished the program as the preeminent force in college football.
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[08/27/26 - 08:31 AM] Video: "Stavros Halkias: Uncle Stav" - Official Trailer - Netflix Fresh off becoming an uncle this year, Stavros Halkias is back for his second Netflix special, "Uncle Stav."
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[08/27/26 - 08:01 AM] HBO Original Comedy Series "Youth," from Sharon Horgan, Debuts September 20 The series follows a 50-year-old divorcee's search for sex and love whilst juggling caring for her ailing parents and parenting her should-be grown up son.
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[08/27/26 - 07:59 AM] Paramount+ Sets September 4 Premiere for Original Football Docuseries "The Program: Texas Tech" Produced by Skydance Sports and Second Wind Creative, the four-part series gives unprecedented access into the Texas Tech University Red Raiders College Football Program through one of the most consequential off-seasons in the history of the sport.
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[08/27/26 - 07:01 AM] Video: "Unabomber" - Official Trailer - Netflix In this drama inspired by true events, Ted Kaczynski's path from Harvard prodigy and test subject to the Unabomber unfolds as the FBI hunts him down.
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[08/27/26 - 07:01 AM] BET's Hit Drama "Tyler Perry's Sistas" Returns for the Second Half of Its Milestone 10th Season, Wednesday, October 7, at 9/8c on BET KJ Smith Black, Mignon, and Crystal Reneé Hayslett, Jordan Coleman, and Tunde Oyeneyin return as series regulars, joined by Angela Beyince, Devale Ellis, Brian Jordan, Jr., Chris Warren, Angela Beyince, Branden Wellington and Monti Washington.
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[08/27/26 - 07:00 AM] CBS Presents "Remembering Dolly: A Rhinestone Life," An "Entertainment Tonight" Special, to Air Sunday, Aug. 30 at 8:00 PM on CBS and Stream on Paramount+ Hosted by Kevin Frazier and Nischelle Turner, the special celebrates the extraordinary life and legacy of Dolly Parton.
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[08/27/26 - 06:01 AM] Video: "Go Team!" - Official Trailer - Netflix When their team-building event gets downgraded to a tiny village, a cheese company's staff think it can't get worse - then they learn about the layoffs.
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[08/27/26 - 06:01 AM] Video: "Toy Story 5" - Coming to Disney+ September 23rd The toys have a new home... on Disney+.
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