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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[09/24/26 - 02:02 PM] Tubi Announces New Original Docuseries "Just One Before I Die" Offering an Inside Look at the Buffalo Bills Fanbase All episodes premiere for free exclusively on Tubi on Wednesday, October 21.
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[09/24/26 - 12:25 PM] ABC News Wins Across the Board in Late Night and Friday Night "20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.
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[09/24/26 - 12:01 PM] "The Graham Norton Show" Returns with All-New Episodes Thursday, October 1 on BBC America Episodes will also be available to stream on AMC+, Acorn TV, and All Reality.
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[09/24/26 - 12:00 PM] Presenters Announced for the "2026 Video Music Awards (VMAs)" Airing Sunday, Sept. 27 on CBS Alex Warren, Belmont Cameli, Brandon Sklenar, Charli xcx, Ciara Miller, David Corenswet, Ella Bright, Isabel May, Jeff Probst, Rachel Dratch, Teyana Taylor, Troye Sivan, and Tyla are among the featured talent.
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[09/24/26 - 11:29 AM] Marquee Championship Doubleheader Leads UFC Return to Madison Square Garden Streaming on Paramount+ Saturday, November 14 In the main event, newly crowned undisputed UFC heavyweight champion Ciryl Gane looks to make his first title defense against No. 4 ranked contender Josh Hokit.
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[09/24/26 - 10:02 AM] "The Beast in Me" Returning for a Second Season on Netflix as Netflix and Howard Gordon Forge Creative Partnership Executive producer Claire Danes will reprise her Emmy-nominated role as Aggie Wiggs.
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[09/24/26 - 10:01 AM] What's New on HBO Max This October Streaming premieres include "The Housemaid" (October 9), "The Death of Robin Hood" (October 16), and "The Invite" (October 23).
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[09/24/26 - 10:01 AM] Netflix Announces Sesame Street Expansion, New Shows from the World of "Gabby's Dollhouse," "Puppy Pirates" and More For Preschoolers and Kids Highlights include "Gabby's Dollhouse: Makers and Bakers," hosted by Laila Lockhart Kraner as Gabby, as talented young baker-and-maker duos take on whimsical crafting and baking challenges judged by Aidy Bryant, Justin Willman and Melissa Villaseñor.
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[09/24/26 - 10:01 AM] AMC Global Media Returns to New York Comic Con's Main Stage with Standout Panels and Never-Before-Seen Previews "Kill Jackie," "Yaga," "Anne Rice's Mayfair Witches," "The Walking Dead: Daryl Dixon," and "The Boulet Brothers' Dragula" are among the featured properties.
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[09/24/26 - 09:31 AM] Netflix Hosts First UK Upfront New commissions include scripted series "Witch Hunt" and comedy entertainment "Hot or Cold."
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[09/24/26 - 09:16 AM] Video: "SCTV: The Greatest Show You've Never Heard Of" - First Look - Netflix Legendary "SCTV" cast members reunite in this documentary for a funny and heartfelt celebration of how a scrappy Canadian sketch show made comedy history.
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[09/24/26 - 09:15 AM] Video: "Elsbeth" Season 4 Official Trailer - CBS The new season premieres Thursday, October 8 on CBS.
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[09/24/26 - 09:01 AM] Pluto TV's Double Feature Fridays Celebrates Halloween with a Month of Killer Movie Pairings of Fan-Favorite Frights and New Indies Every Friday, audiences can settle in for two films back-to-back, featuring thrilling thematic pairings of modern favorites alongside indie films making their free streaming debut on the platform, offering some familiar tricks and new treats for audiences this Halloween.
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[09/24/26 - 09:00 AM] Former Two-Time UFC Champion Valentina Shevchenko Delivers a Knockout Twist on MTV's "The Challenge: Cutthroat" Shevchenko catches the players off guard with a surprise Trial By Combat, putting the fate of the teams in jeopardy.
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[09/24/26 - 08:46 AM] Video: "Black Doves" Season 2 - Official Trailer - Netflix As spy Helen navigates life as the prime minister's wife and Sam faces a deadly ultimatum, an attack on Reed pulls them into a desperate hunt for answers.
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