 |
 |
[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
|
| [via press release from NBC] |
|
NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
|
|
|
 [october 2007]  |
S |
M |
T |
W |
T |
F |
S |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[05/12/26 - 09:00 AM] ABC Announces Fall 2026 Primetime Schedule For the first time in ABC history, the network has renewed their entire scripted lineup and, for the second year in a row, will increase their original scripted slate in midseason with the addition of new series "The Rookie: North."
|
[05/12/26 - 08:01 AM] Hallmark Christmas Experience Announces Biggest Talent Lineup Yet and Brand-New, Immersive Ways to Make Holiday Memories The annual tradition brings the world of Hallmark to life - and this year, there are new opportunities to step even further into the Christmas magic.
|
[05/12/26 - 07:30 AM] Video: "Every Year After" Leaves the Light On for the Love Story of the Summer in Newly Released Trailer The series will debut all episodes on June 10, with an eight-episode season, and will premiere exclusively on Prime Video in more than 240 countries and territories around the world.
|
[05/12/26 - 07:01 AM] "The Voice" Announces Grammy Award Winning Music Icon Queen Latifah as a Coach for Season 30 Queen Latifah and Riley Green will join returning coaches Kelly Clarkson and Adam Levine.
|
[05/12/26 - 06:32 AM] FOX Sports and Sesame Workshop Announce Dynamic Collaboration Ahead of FIFA World Cup 2026 As part of the collaboration, beloved characters from the legendary show will be integrated into FOX Sports' World Cup programming through special content segments, kicking off today, and rolling out across the tournament from Thursday, June 11, to Sunday, July 19.
|
[05/12/26 - 04:01 AM] Video: "Poldi" - Official Trailer - Netflix Footballer, entrepreneur, fan favorite and true community hero - Lukas Podolski reflects on his journey and what comes next in this intimate documentary.
|
[05/12/26 - 03:01 AM] Video: The Netflix Effect - Netflix 10 years ago, Netflix went from entertaining audiences in about 60 countries to more than 190 in a single day.
|
[05/11/26 - 05:01 PM] Video: "Jae-seok's B&B Rules!" - Official Trailer - Netflix The guest is king - but so is the host! Yu Jae-seok opens his first B&B, where he runs things his way and treats guests to his signature games.
|
[05/11/26 - 04:58 PM] Prime Video Orders "Fourth Wing" to Series Lisa Joy, co-founder of Kilter Films and executive producer of the series, is set to direct the pilot.
|
[05/11/26 - 04:38 PM] Prime Video Announces Premiere Date for "The Terminal List" Season Two Starring Chris Pratt All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
|
[05/11/26 - 04:14 PM] Prime Video Kicks Off 2026 "Thursday Night Football" Season with Lions at Bills, September 17 Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Thursday, May 14.
|
[05/11/26 - 03:15 PM] Prime Video Confirms Season Three Premiere Date of "The Lord of the Rings: The Rings of Power" The eagerly awaited third season of epic fantasy series will premiere on November 11, 2026.
|
[05/11/26 - 03:01 PM] Prime Video Orders "Escorted" to Series The eight-episode, half-hour single-camera comedy stars and is executive produced, written, and co-showrun by Emmy Award winner Brett Goldstein.
|
[05/11/26 - 02:46 PM] Prime Video Orders "Rose Hill" to Series from Temple Hill The series follows best friends and neighbors West Belmont, a rancher with commitment issues, and brooding record label owner Ford Grant, aka Forbes' "World's Hottest Billionaire," who's long carried a torch for West's sister, Rosie.
|
[05/11/26 - 02:31 PM] Amazon MGM Studios Confirms Nia DaCosta to Direct Pilot and Second Episode of "Sex Criminals" Imogen Poots and John Reynolds star in the project, based on the acclaimed Image Comics title by Matt Fraction and Chip Zdarsky.
|
|
|
|