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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[09/02/26 - 08:14 AM] Prime Video Reaches Exclusive Agreement with National Hockey League to Provide Local Streaming Coverage for Six Teams Games for defending Stanley Cup Champion Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minnesota Wild and St. Louis Blues will be available for in-market fans on Prime Video beginning with 2026-27 season.
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[09/02/26 - 08:01 AM] Video: HBO Original "Harry Potter and the Philosopher's Stone" Unveils Official Second Teaser The series will debut Christmas 2026 on HBO and will be available to stream on HBO Max.
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[09/02/26 - 08:01 AM] Apple TV Unveils First Look at Season Two of Animated Series "The Sisters Grimm" In season two, one year after their parents' mysterious disappearance, sisters Sabrina and Daphne Grimm continue uncovering the secrets of Ferryport Landing, where fairy tales and fairy tale creatures are real, as they face new adventures and mysteries.
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[09/02/26 - 08:00 AM] "90 Day Fiance: The Other Way" Returns October 4 with New International Love Stories and Returning Fan Favorites The new season features five new couples and two returning pairs as their journeys take them across Ghana, Singapore, France, Italy, Australia, and Mexico.
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[09/02/26 - 07:31 AM] Paramount+ Announces Upcoming Slate of Licensed Documentary Films The lineup features projects from acclaimed storytellers and filmmakers including Lawrence Bender, Mohammed Ali Naqvi, Alysa Nahmias, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex.
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[09/02/26 - 07:02 AM] Video: "Medusa" Season 2 - Official Trailer - Netflix CEO Bárbara Hidalgo is targeted by a deadly conspiracy. Can she find the culprit as her ruthless family battles for control of their business empire?
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[09/02/26 - 07:02 AM] Video: "You+Me - Against the World" - Official Trailer - Prime Video From the book of Emma Green, with Vittoria di Savoia and Lucas Barski, the film premieres September 18 on Prime Video.
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[09/02/26 - 07:01 AM] Video: "Mom Knows Best?" - Part 2 - Official Trailer - Netflix In this new reality show format, nine mothers secretly bet on the choices their adult children will make, putting their familial bonds to the test.
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[09/02/26 - 06:31 AM] Video: "Ink" - Official Teaser - Netflix Jack O'Connell, Guy Pearce, and Claire Foy star in "Ink," from Academy Award-winning director Danny Boyle.
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[09/02/26 - 05:31 AM] Video: "East of Eden" - Official Trailer - Netflix The limited series premieres October 1, only on Netflix.
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[09/02/26 - 05:25 AM] "Dancing with the Stars" Is Back in the Ballroom with an All-New Celebrity Cast Tatyana Ali, Tyler Cameron, Giada De Laurentiis, Jenna Dewan, Ezra Frech, Amber Glenn, Taylor Hanson, Conner Leavitt, Sarah Jane Nader, Harry Shum Jr., Julia Stiles and Connor Wood join previously announced celebrities Maura Higgins, Ciara Miller, Jackson Olson and Guillermo Rodriguez.
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[09/02/26 - 03:01 AM] Great American Media Commemorates 25th Anniversary of September 11 with the World Television Premiere of Award-Winning Short Film, "Boatlift 9/11," Streaming Exclusively on Great American Pure Flix, September 10 The award-winning short honors the extraordinary mariners and ordinary citizens who answered an urgent call for help as Lower Manhattan came under attack.
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[09/02/26 - 03:00 AM] Video: Catherine Zeta-Jones Is Out for Revenge in Gripping "Kill Jackie" Trailer, Series Premieres October 2 on AMC+ The adrenaline-fueled, eight-episode series stars Oscar, BAFTA and Tony Award-winning actress Catherine Zeta-Jones and is based on the acclaimed novel "The Price You Pay" by Sunday Times best-selling author Nick Harkaway, writing as Aidan Truhen.
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[09/02/26 - 01:01 AM] Video: "Love Is Blind: Netherlands" - Official Teaser - Netflix In this iconic dating experiment, singles who want to be loved for who they truly are date each other without ever seeing one another, talking only through a thin wall separating their pods.
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[09/01/26 - 07:01 PM] Video: "Merry Berry Love" - Main Trailer - Disney+ Two stars. One love story. Plenty of reasons to fall for it.
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