or


[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





  [october 2007]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[08/17/26 - 08:01 AM]
Pluto TV Launches New Format, Double Feature Fridays, in Partnership with "Entertainment Tonight"
Each pairing is connected by shared talent, genre, or theme, and introduced through original "Entertainment Tonight" segments hosted by correspondent Emily Curl.

[08/17/26 - 06:01 AM]
Prime Video Debuts "The Terminal List" Season Two First Look Images, Starring Chris Pratt
All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[08/15/26 - 03:42 PM]
Video: First Look at the New Season of "Scrubs"
The new season premieres Wednesday, September 30 on ABC.

[08/15/26 - 02:00 PM]
"Marvel's Spidey and His Amazing Friends" Renewed for Season 7 on Disney Jr. and Disney+
A first look at the "Spidey and the Avengers: Halloween Team-Up!" special was also shown during the panel, where it was revealed that Grammy Award-nominated musicians Patrick Stump of Fall Out Boy and Este Haim of Haim will voice villains Jack O'Lantern and Hallows Eve.

[08/15/26 - 09:01 AM]
Video: "Upload" - Official Trailer - Hulu
The show's first three seasons are now streaming on Hulu and Hulu on Disney+.

[08/14/26 - 11:31 PM]
Disney Sets the Stage for What's Next in Entertainment at D23: The Ultimate Disney Fan Event
Other TV highlights include "Oswald," an all-new live-action animated hybrid series based on the classic character Oswald the Lucky Rabbit.

[08/14/26 - 11:09 PM]
Development Update: Week of August 10-14
Updates include: Starz's "SWAT: Exiles" land early renewal; Hulu cancels "Deli Boys" after two seasons; and Disney+, HBO Max pass on projects.

[08/14/26 - 09:23 PM]
Season 2 of the Emmy Award-Winning Series "Ahsoka" Premieres Exclusively on Disney+ January 20
The new season, which once again stars Rosario Dawson in the titular role, is a story set after the fall of the Empire and the rise of the New Republic, which has Ahsoka confronting what it means to be a Jedi, while the galaxy faces a formidable opponent in Grand Admiral Thrawn.

[08/14/26 - 09:02 PM]
Video: First Look at Marvel Television's "VisionQuest" on Disney+
Marvel Television's "VisionQuest," an all-new original series coming exclusively to Disney+ October 14, concludes the epic trilogy that began with 2021's groundbreaking, award-winning "WandaVision" and 2024's acclaimed "Agatha All Along."

[08/14/26 - 08:30 PM]
Video: "Percy Jackson and the Olympians" Drops Electrifying Season Three Teaser Trailer at D23: The Ultimate Fan Event
Season 3 of "Percy Jackson and the Olympians" marks the first time that the third book - "The Titan's Curse" - comes to screen and is the third installment of Disney Hyperion's bestselling book series by acclaimed author Rick Riordan.

[08/14/26 - 07:58 PM]
Global Video Game Phenomenon "Kingdom Hearts" Greenlit for First-Ever Original Television Series on Disney Channel and Disney+
The series reimagines the iconic adventure with a brand-new story that will expand on the universe of Kingdom Hearts while celebrating the characters that have captured the hearts of millions of fans around the world.

[08/14/26 - 01:45 PM]
ABC News Is No. 1 on Sunday Morning and Friday Night
"20/20" saw year-to-year increases in all key target demos: Total Viewers, Adults 25-54 and Adults 18-49.

[08/14/26 - 12:01 PM]
HBO Max Renews Original Comedy Series "Stuart Fails to Save the Universe" for a Second Season
New episodes are being released weekly on HBO Max, with the season finale scheduled for release on Thursday, September 24.

[08/14/26 - 10:01 AM]
Netflix Expands Young Adult Slate with New Series "Sid & Zoey," "Sunshine Girls" and More
Plus: "Finding Her Edge" to begin production on Season 2; and Randall Park joins the cast of "Minimum Wage."

[08/14/26 - 09:01 AM]
Stream "Star Wars: The Mandalorian and Grogu" on Disney+ September 2
The galaxy's favorite duo is bringing the adventure home.