or


[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





  [october 2007]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[06/03/26 - 04:01 PM]
Video: "BAKI-DOU: The Invincible Samurai" Part 2 - Official Trailer - Netflix
Baki and the strongest Underground Arena fighters face a threat of historical proportions: the resurrected Musashi Miyamoto, Japan's greatest samurai.

[06/03/26 - 12:46 PM]
HBO Celebrates the 25th Anniversary of Emmy-Winning Original Series "Six Feet Under"
The series debuted June 3, 2001 and ran five seasons from 2001 to 2005, concluding its final episode on August 21, 2005.

[06/03/26 - 11:01 AM]
"Saturday Night Live" Season 51 Was #1 Among All Broadcast Comedy Series in the 18-49 Demo and #2 Among All Entertainment Series
The most-watched telecast of the season across all platforms was 10.1 million viewers on December 20 with host Ariana Grande and musical guest Cher.

[06/03/26 - 10:31 AM]
Lamont "The Reaper" Roach Jr. and William "El Camaron" Zepeda to Battle for the WBC Lightweight World Championship
Headlining TNT Sports and DAZN's "The Fight," a new monthly live boxing series, the 12-round championship showdown will be broadcast co-exclusively in the United States on TNT and truTV and worldwide on DAZN and presented by Golden Boy Promotions in co-promotion with TGB Promotions and ProBox Promotions.

[06/03/26 - 10:04 AM]
The 158th Edition of The Belmont Stakes Returns to FOX Sports
The 2026 running of the Belmont Stakes marks the final time the storied third leg of the Triple Crown will be contested at Saratoga Race Course before returning to the newly renovated Belmont Park in 2027.

[06/03/26 - 10:01 AM]
Video: Trailer and Key Art Debut - Hulu's "Never Change!"
"Never Change!" premieres June 17, 2026, on Hulu and Hulu on Disney+ for bundle subscribers in the U.S., and on Disney+ internationally.

[06/03/26 - 09:46 AM]
Netflix Announces New Adult Animated Comedy Series "Dealies"
A savant salesman. A gentle gladiator. A quiet virtuoso. A summoner of the divine. And the poor soul who hired them. All part of the staff at Dealies, a big box store.

[06/03/26 - 08:00 AM]
Chilling Hit Detective Drama, "Inspector Ellis," Starring Sharon D Clarke Returns to Acorn TV on Monday, July 6
Additional episodes will premiere weekly on the platform.

[06/03/26 - 07:31 AM]
Video: "Chris & Martina: The Final Set" - Official Trailer - Netflix
This documentary explores Chris Evert and Martina Navratilova's decades-long dominance of women's tennis - and a friendship even cancer couldn't upset.

[06/03/26 - 07:01 AM]
Video: Apple TV unveils New Trailer for Highly Anticipated Limited Series "Lucky"
"Lucky" will make its global debut on Apple TV with the first two episodes on Wednesday, July 15, followed by new episodes every Wednesday through August 19.

[06/03/26 - 07:00 AM]
Fans Power UFL on ESPN to Significant Viewership Growth Across 10-Week Regular Season
ABC alone accounted for eight of the top 10 most-watched games.

[06/03/26 - 06:54 AM]
ESPN's "We're Going" Campaign Turns Animated in Celebration of Disney and Pixar's Toy Story 5
Each spot adds to ESPN's Year of the Super Bowl celebration, with more spots set to debut up until kickoff in Los Angeles in February 2027.

[06/03/26 - 06:01 AM]
Video: "Oasis" - Official Trailer - Netflix
When a young woman mysteriously vanishes from a luxury resort, staff and guests alike become suspects - trapped inside until the truth comes out.

[06/03/26 - 06:01 AM]
Marcello Hernandez to Host "The 2026 ESPYS Presented by Capital One" at the David H. Koch Theater at Lincoln Center
This year marks The ESPYS return to New York City, where the show will air live from the David H. Koch Theater at Lincoln Center on Wednesday, July 15, 2026 at 8 p.m. ET / 7 p.m. CT on ABC.

[06/03/26 - 06:00 AM]
TNT Sports Caps Its Most Watched NHL Stanley Cup Playoffs with Its Most Watched Conference Final Ever
The record-setting series helped propel TNT Sports' overall coverage of the 2026 Stanley Cup Playoffs to an average of 1.4 million viewers across TNT, TBS, truTV and HBO Max, up 50% from 2025 through the Conference Final.