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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[10/14/26 - 04:10 PM] Nebraska Volleyball Serves Up a Big Saturday on FOX Nebraska's 3-0 win averaged 945,000 viewers on FOX.
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[10/14/26 - 03:50 PM] Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX "Big Noon Saturday" peaked at 9,623,000 viewers.
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[10/14/26 - 03:04 PM] "College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.
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[10/14/26 - 02:50 PM] 26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5 Said coverage was the most watched telecast of the week on any network.
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[10/14/26 - 02:44 PM] FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005 10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.
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[10/14/26 - 02:10 PM] E! and USA Sports Announce "Live from the Orange Carpet: WNBA Finals" Hosted by Lilly Singh The one-hour special will air live on Monday, October 19 at 6 p.m. ET / 3 p.m. PT from Chase Center in San Francisco.
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[10/14/26 - 12:32 PM] With "Cyberpunk: Edgerunners 2," "Bass X Machina" and "Blue Eye Samurai" Season 2, Netflix Brings More Action to Animation Fans Highlights include: Joel Kim Booster, Sherry Cola, and Jonathan Pryce join Season 2 of "Blue Eye Samurai," coming January 2027.
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[10/14/26 - 12:31 PM] Video: "Allen" - Official Teaser - Netflix Something extraordinary is coming back.
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[10/14/26 - 12:01 PM] Apple TV Renews "Maximum Pleasure Guaranteed" for Season Two "We are delighted to continue the story of 'Maximum Pleasure Guaranteed' and deeply grateful to Apple and our incredible cast and crew," said David J. Rosen, creator and showrunner. "This is all pretty amazing for a show whose title came from a spam email."
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[10/14/26 - 11:31 AM] Top 10 Most-Watched Prime Original Films & Series for the Week of October 5 "Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.
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[10/14/26 - 10:08 AM] Thrilling BMF Championship Leads Stacked Card in Final UFC Event of 2026 UFC 335: Oliveira vs. Lopes takes place Saturday, December 12 from Las Vegas with the main card starting at 9 p.m. ET / 6 p.m. PT on Paramount+.
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[10/14/26 - 10:01 AM] Video: "Cold Case Files: Murder In Paradise" - Official Trailer - Hulu Even in paradise, no secret stays buried forever.
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[10/14/26 - 10:01 AM] "NBA on Prime" Tips Off Second Season with Exclusive Coverage of Eastern Conference Finals for First Time, Marquee Roster of On-Air Voices, and AI-Powered Broadcast Innovations Prime Video's postseason coverage extends deeper than ever with the SoFi NBA Play-In Tournament returning in April exclusively, select first- and second-round playoff games, and Prime's first-ever exclusive presentation of the Eastern Conference Finals.
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[10/14/26 - 10:00 AM] Nine Bakers Are Ready to Whisk Up Some Holiday Magic on Season Two of the Five-Week Baking Competition Series "Next Level Baker" Airing Thurs., Nov. 19 at 9/8c on FOX and Next Day Hulu! Only one baker will rise to the top, winning $50,000 and a HexClad prize package.
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[10/14/26 - 09:01 AM] Video: Trailer & Key Art - Hulu's "The Mob" Hosted by Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.
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