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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[08/26/26 - 01:56 PM] Video: "The Further Mis-Adventures of Cliff Booth" - See It First Only in IMAX November 25 Starring Brad Pitt. Written by Quentin Tarantino. Directed by David Fincher.
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[08/26/26 - 01:43 PM] Offseason Edition of the HBO and NFL Films Series "Hard Knocks" Set to Return in 2027 The series begins filming at the end of the 2026 NFL season and will debut in 2027 on HBO and be available to stream on HBO Max.
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[08/26/26 - 01:12 PM] Home Is Where the Heart Is: Inside Netflix's Wave of Comfort Storytelling Plus: "Guarding Stars," starring Leighton Meester and Jared Padalecki, will premiere globally on Netflix November 18 - just in time for the holidays.
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[08/26/26 - 01:00 PM] Peacock Renews "Love Island USA" for Season Nine with Emmy-Nominated Host Ariana Madix Set to Return Plus: Co-hosted by Ariana Madix and Andy Cohen, the highly anticipated "Love Island USA" season eight reunion special premieres Monday, August 31 at 6 p.m. PT / 9 p.m. ET.
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[08/26/26 - 12:01 PM] Top 10 Most-Watched Prime Original Films & Series for the Week of August 17 "Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
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[08/26/26 - 10:45 AM] "Survivor" Reveals the 21 New Castaways Competing on the 51st Edition - The First in the Series' New "Open Era" - With a Two-Hour Season Premiere on Wednesday, Sept. 23 The groundbreaking reality series, which shifts to 90-minute weekly episodes beginning Wednesday, September 30 at 8:00 PM, returns with an all-new expanded class of dynamic and determined competitors.
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[08/26/26 - 10:18 AM] BET Brings Chris "CP" Powell's Acclaimed Comedy Special "Sunday After Six" to Screens September 1 Host of the revived "ComicView: Rooftop Series," Chris "CP" Powell brings his 90-minute stand-up special to the screen, centered on relatable life experiences and everyday scenarios as a Black man.
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[08/26/26 - 10:05 AM] TNT Sports Unveils Blockbuster 72-Game NHL on TNT Schedule for 2026-27 NHL Regular Season, Starting Wednesday, Sept. 30 The season will culminate with TNT Sports' presentation of the 2027 Stanley Cup Playoffs, including the 2027 Stanley Cup Final exclusively on TNT Sports platforms.
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[08/26/26 - 10:03 AM] Sarah Pidgeon Joins Aaron Taylor-Johnson in "Enigma Variations" The limited series, adapted from the bestselling novel by André Aciman, is an intimate yet sweeping portrait of masculinity, sexuality, and modern love.
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[08/26/26 - 10:03 AM] ESPN Announces 100 Exclusive National Hockey League Games for 2026-27 Season Of the 100 exclusive games, 53 matchups will be available on ESPN and ABC, while the remaining 47 matchups can be streamed on ESPN+, Disney+ and Hulu.
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[08/26/26 - 10:01 AM] What's New on HBO Max This September Highlights include Sharon Horgan's comedy "Youth" on September 20 and "4 Blocks" prequel series "4 Blocks Zero" on September 25.
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[08/26/26 - 09:48 AM] "Dolly: An NBC News Special" to Air Tonight at 9 P.M. ET Anchored by Lester Holt, "Dolly: An NBC News Special" will look back at Parton's remarkable journey to stardom, her groundbreaking career and her lasting impact far beyond music.
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[08/26/26 - 09:14 AM] The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.
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[08/26/26 - 09:05 AM] ESPN Premieres "Shooting Stars" and "13.4 Seconds to Nowhere" Aug. 27 The films were developed through a collaboration between ESPN, ESPN Deportes and Tribeca Studios to bring to life compelling stories at the intersection of sports and the Latino community.
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[08/26/26 - 09:01 AM] Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
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