BRAVO'S 'PROJECT RUNWAY' KICKS-OFF FOURTH SEASON WITH NEW YORK FASHION SHOW FOR THE FANS
Bluefly, L'Or�al, TRESemm� And Saturn Set To Sponsor Event at Lincoln Center
NEW YORK � November 2, 2007 � To kick-off the new season of "Project Runway," premiering Wednesday, November 14 at 10 PM, Bravo will tent New York's historic Lincoln Center on November 6 in a first-ever fashion show hosted for the fans after a long-awaited series return. The 15 contestants from this fourth season will be showcasing three looks of their own selection which represent their overall style on a specially designed runway with supermodel host Heidi Klum opening the event alongside series judges Tim Gunn and Nina Garcia.
TRESemm�, the official hair sponsor of "Project Runway," and their team of stylists will be on-hand working their magic and creating unforgettable styles on the models walking the runway. With a century of expertise, L'Oreal Paris will be making up the models and providing all cosmetics for the event. To compliment the designer's looks, ALDO will provide shoes exclusively for the event. Bluefly, the leading online retailer for designer merchandise at a great value, will be providing gift bags for the event. And in accordance with NBC Universal's GREEN WEEK, Saturn, one of the series' fully integrated sponsors, will showcase hybrid vehicles outside the event.
Fans in New York interested in attending the event on Tuesday, November 6, can join the action by going to Lincoln Center Plaza (located on 65th Street & Broadway). Tickets to the event will be available to the public via Project Runway's New York based promotional partners including Time Warner Cable, through Z100 Radio, Gawker.com and event partner Bluefly.com. Additional seats will also be made available to fans at the event on a first come, first served basis. The event begins at 12:30 PM sharp. To make the show more accessible to fans, the tent that houses the runway will be clear giving consumers a sneak peek at the excitement inside. The complete fashion show will also be visible via a live video feed on screens at Lincoln Center Plaza. Additionally, Z100 will be on hand to give away prizes to fans outside the event. For those who can't make it to New York, Bravo will be hosting a web cast of the show at www.BravoTV.com . The event will be produced by LDJ Productions, an event management and production firm known for its show management efforts in part with IMG's Mercedes Benz Fashion Weeks worldwide.
"Project Runway" is co-produced by The Weinstein Company and Miramax Films. Magical Elves' Dan Cutforth and Jane Lipsitz ("Top Chef," Project Greenlight," "Last Comic Standing") and Rich Bye are executive producers. Klum is host and executive producer and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.