or


[11/27/07 - 10:07 AM]
NBC Universal Partners with Tivo on Advertising and Research Solutions
The pair have entered into "a multi-year strategic partnership to leverage the strong content brands of NBCU with the unique advertising, promotional and audience research capabilities enabled by TiVo DVRs."

[via press release from NBC]

NBC UNIVERSAL PARTNERS WITH TIVO ON ADVERTISING AND RESEARCH SOLUTIONS

NBC UNIVERSAL PARTNERS WITH TIVO ON ADVERTISING AND RESEARCH SOLUTIONS

NBCU to Sell TiVo's Interactive Advertising to Target Fast-Forwarding Viewers and Subscribes to TiVo's Stop||Watch� Ratings Service

ALVISO, Calif., and NEW YORK � November 27, 2007 � TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), and NBC Universal (NBCU), have entered into a multi-year strategic partnership to leverage the strong content brands of NBCU with the unique advertising, promotional and audience research capabilities enabled by TiVo DVRs. As part of the agreement, NBC Universal's 14 television networks and 10 NBC owned-and-operated TV stations will be able to sell TiVo Interactive Tags in combination with other NBC products and will subscribe to TiVo's Stop||Watch second-by-second commercial ratings service. The announcement was made today by Tom Rogers, President and CEO, TiVo and Mike Pilot, President, NBC Universal Sales and Marketing.

Rogers said, "This is a watershed moment for advertisers, broadcast and cable television and TiVo. We have been working tirelessly to help the media industry better understand and solve the significant strategic challenges they face in the age of the DVR. Partnering with a TV powerhouse like NBC Universal to bring TiVo's intuitive advertising solutions to a broad base of advertisers is a major step forward in the media industry's efforts to make sure advertisers are able to adapt to the new world of DVR based viewing."

Said Pilot, "With proliferating media options and changing consumer behavior, our clients are asking for new ideas, better metrics and more accountability. Our partnership with TiVo is another example of NBCU's continuing effort to improve the effectiveness of TV advertising for our clients, evolve the commercial form and expand the value of our advertising inventory." He added, "We've made a commitment to our advertisers to offer them better proof of performance and to help ensure their marketing messages resonate in today's media environment. This partnership allows us to provide clients with products and solutions to help them analyze, understand and adapt to the new ways consumers are watching television."

As part of the agreement, NBC Universal will offer advertisers the ability to purchase TiVo's Interactive Tags in conjunction with other NBC advertising products as a way to enhance their campaigns on NBC broadcast and cable networks and owned TV stations. The tags allow viewers to click on an icon when watching a commercial to obtain more information about that advertiser and then return to the exact place they exited viewing. Tags also provide advertisers with an effective way to reach live, time-shifted or fast-forwarding viewers and to achieve deeper engagement through the opt-in requests for more information. NBC will also be able to offer its advertisers detailed reports on the results of campaigns that include TiVo Interactive Tags. Under the partnership, TiVo and NBC Universal will also work together to develop additional advertising products and will share revenue where appropriate.

Regarding NBC's subscription to TiVo's Stop||Watch� ratings service, Mr. Rogers said, "We are thrilled that NBC is the first network to embrace our Stop||Watch commercial ratings service and can measure audience viewing behavior and ad campaigns on a second-by-second basis, in both Live and Timeshifted viewing contexts. Moreover, NBC can benefit by using the Stop||Watch service to evaluate the effectiveness of various efforts to retain audience during commercial pods."

NBC Universal will also begin utilizing TiVo Record Tags in its on-air promotions, which enable one-click recordings of NBC programming on any of its broadcast or cable networks when a promotional spot appears for the relevant show. NBC will use the Record Tags to help viewers discover the full breadth of NBC programming and to drive additional viewing.

Today's announcement was driven by the industry's conversion to the C+3 currency, which captures time-shifted viewing as part of the currency of the sale.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass� recordings, WishList� searches, and TiVo� KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo� transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.�" The TiVo� service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Season Pass, WishList, 'TiVo, TV your way.', Stop||Watch and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. � 2007 TiVo Inc. All rights reserved.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [november 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/15/19 - 02:54 PM]
Video: First Look at the New Season of TNT's "Animal Kingdom"
The infamous Cody crew is back in action as TNT releases a first look of "Animal Kingdom" season four.

[02/15/19 - 01:43 PM]
Netflix Acquires Gideon Raff's "The Red Sea Diving Resort" Starring Chris Evans, Haley Bennett, Alessandro Nivola and Sir Ben Kingsley from Bron Studios
The film is the incredible story of a group of Mossad agents and brave Ethiopians who in the early 80s used a deserted holiday retreat in Sudan as a front to smuggle thousands of refugees to Israel.

[02/15/19 - 01:09 PM]
NBC Entertainment Expands Scripted Network Leadership with Promotions and New Hire
Lisa Roos will join Deepak Jesrani and Mike Nunes at the Peacock.

[02/15/19 - 12:50 PM]
"North Woods Law" Returns to Animal Planet for an All-New Season from New Hampshire on an All-New Night on Tuesday Feb. 19
From its beautiful but merciless mountain ranges to its remote and picturesque rivers, New Hampshire provides a never-ending series of challenges for its Conservation Officers.

[02/15/19 - 12:00 PM]
It's the "Start of Something New" as Production Begins on the Disney+ Original Series "High School Musical: The Musical: The Series"
The 10-episode series picks up nearly 15 years after the original movie aired at the real-life location where it all began: East High.

[02/15/19 - 11:35 AM]
TV One Debuts Upcoming Original Programming at the 2019 TCA Winter Press Tour
Highlights include "The D.L. Hughley Talk Show," a new talk show that dives head first into hot topics of the day and dishes on the latest news, entertainment, pop culture and what's trending in social media.

[02/15/19 - 11:01 AM]
Video: "Barry" Season 2 - Date Announcement - Teaser Trailer
Look for season two on Sunday, March 31 at 10:00/9:00c.

[02/15/19 - 10:03 AM]
FOX Confirms "Cosmos: Possible Worlds" Launch Pushed from March 3
The network's animated comedies will continue in their current Sunday time periods for the foreseeable future.

[02/15/19 - 09:07 AM]
Video: Showtime(R) Debuts Official Poster and New Video for Season Four of "Billions" Premiering on Sunday, March 17 at 9 PM ET/PT
Viewers can catch up on the first three seasons, available now on Showtime on-air, on demand and over the internet.

[02/15/19 - 08:53 AM]
Netflix Renews Emmy-Nominated Sitcom "Alexa & Katie" Starring Paris Berelc and Isabel May for a Third Season
The third season will launch in two parts featuring eight episodes each.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/15/19 - 06:02 AM]
A Brand-New Transformers Series, "War for Cybertron," Will Roll Out on Netflix in 2020
The streaming service broke the news via social media this morning.

[02/15/19 - 06:01 AM]
Video: Key Art Debut and New Trailer for "Triple Frontier" Starring Ben Affleck, Oscar Isaac, Charlie Hunnam, Garrett Hedlund, Pedro Pascal & Adria Arjona
The film launches in select theaters on March 6 and globally on Netflix March 13.

[02/14/19 - 01:41 PM]
National Geographic Premieres "In Their Own Words" Featuring Ripped-from-the-Headlines Events
Look for all three installments back-to-back this Sunday, February 17 starting at 8:00/7:00c.

[02/14/19 - 01:28 PM]
Video: Official Trailer - New "DC Super Hero Girls" Series on Cartoon Network
Look for a special one-hour premiere on Friday, March 8 at 6:00/5:00c.