or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[07/20/26 - 01:01 PM]
Video: "My Brilliant Career" - Official Trailer - Netflix
Philippa Northeast stars as Sybylla, a fiercely modern young woman with one burning ambition: to be a writer, even as her family pushes her toward marriage.

[07/20/26 - 10:46 AM]
"Myron Bolitar" Adds Jabari Banks, Chloe Fineman, Jamie McShane, Along with Ben McKenzie to the Cast
Previously announced cast includes Colin Woodell, KJ Apa, and Diane Guerrero.

[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.

[07/20/26 - 09:49 AM]
TLC's Dynamic Duos Take Over Tuesday Nights with All-New Seasons of "1000-lb Sisters" and "1000-lb Roomies"
The new season of "Roomies" premieres Tuesday, August 25 at 10 PM ET/PT, followed by the return of "Sisters" on Tuesday, September 1 at 9 PM ET/PT.

[07/20/26 - 09:38 AM]
AMC Global Media's August Highlights Include "The Walking Dead: Dead City," "The Vampire Lestat: One Night Only Live" Special, "Blue Murder Motel," "The Chelsea Detective" and More
Newly announced premieres include ALLBLK's "D.O.P.E. Unit"; Acorn TV's "Blue Murder Motel"; and Sundance Now's "Hollywood Crime Story: The Mob Takes Over the Movies."

[07/20/26 - 09:12 AM]
Lewis Pullman Joins Julia Garner in "Guilty Creatures"
The true crime thriller is being adapted from Mikita Brottman's book coming to Apple TV.

[07/20/26 - 09:01 AM]
Video: "LEGO ONE PIECE" - Official Teaser Trailer - Netflix
The Straw Hats are back in this new two-part Lego special event, only on Netflix September 29.

[07/20/26 - 09:01 AM]
Video: "House of Stassi" - Official Trailer - Hulu
Reality TV icon, Stassi Schroeder, is back! Returning to the spotlight isn't as easy as it seems, and as cameras roll, her closest relationships are put to the ultimate test.

[07/20/26 - 09:00 AM]
Bestselling Comic Book "Afterlife with Archie" Greenlit for Television Series on Disney+
The series turns the all-American town of Riverdale into a zombie-overrun apocalypse - where the only thing scarier than the undead is trying to survive your teenage years.

[07/20/26 - 08:10 AM]
Award-Winning Portuguese Crime Drama "Irreversible" Makes U.S. Debut on the Viaplay Streaming Service Thursday, August 13
With a compelling mix of character-driven storytelling and suspense, Irreversible follows a psychologist and inspector as they investigate the death of a teenage girl who was bullied by her schoolmates.

[07/20/26 - 08:06 AM]
Roku Gives the Gift of Holiday Romance with New Original Films "Second Chance Holiday," Starring Ayesha Curry and Matthew Daddario, and "The Holiday Spark," Starring Joey Graziadei and Jamie Chung
The new films are part of Roku's ongoing commitment to creating the kinds of seasonal tentpole moments that matter most to viewers.

[07/20/26 - 08:01 AM]
Netflix's "A Different World" - Official First Look
"A Different World" returns to Hillman College with a new class stepping onto campus - and beloved faces coming home.

[07/20/26 - 07:10 AM]
Henry James' "The Portrait of a Lady" Is Coming to "Masterpiece"
Nell Tiger Free, Jim Sturgess, Miranda Richardson, Gemma Arterton, and Bill Nighy star in the six-episode limited series.

[07/20/26 - 07:01 AM]
Video: "Nando Between Two Worlds - A Sintonia Film" - Official Trailer - Netflix
Caught between family life and his obligations to the criminal underworld, Nando faces an impossible choice about where his true loyalties lie.

[07/20/26 - 06:01 AM]
Video: "Masters of the Universe" - Exclusive Movie on Prime
Listen up! Watch "Masters of the Universe" July 22 on Prime Video.