or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[06/16/26 - 09:01 AM]
Video: "Heartstopper Forever" - Official Trailer - Netflix
It's a new school year for the Truham-Higgs gang. As Nick and Charlie's relationship deepens, their thoughts turn to life after the last bell rings.

[06/16/26 - 09:01 AM]
Video: Prime Video Unveils Trailer, Key Art, and Premiere Date for Gripping New Docuseries "Murder 101"
Based on the successful KT Studios and iHeart Media true crime podcast, the series centers on a high school sociology class and their teacher, who delve into decades-old cold cases and uncover long-buried truths.

[06/16/26 - 08:01 AM]
Video: "Louis C.K.: Ridiculous" - Official Trailer - Netflix
From a bee getting shot in New York City to paying strangers to take his aging father, Louis C.K. unleashes the ridiculous thoughts in his mind.

[06/16/26 - 07:01 AM]
"Summer's Last Resort" Premieres Exclusively on Tubi Friday, July 3
The film stars Sophia Bush, Jerry O'Connell, Violet McGraw, Tim Rozon, and Clara Alexandrova.

[06/16/26 - 07:01 AM]
Video: "Star Trek: Strange New Worlds" Season Four Official Trailer Is Out Now
The 10-episode season premieres globally Thursday, July 23 on Paramount+.

[06/16/26 - 07:01 AM]
Video: "Color Book" - Official Trailer - Netflix
A newly widowed father's quest to take his son to his first baseball game becomes a daylong journey of strength and resilience in this moving drama.

[06/16/26 - 07:01 AM]
Greenlight Announcement: Hulu Original Series "Rivals" Season 3
As previously announced, season two returns with a second batch of six new episodes this November on Hulu, and Hulu on Disney+ for bundle subscribers, in the US and Disney+ internationally.

[06/16/26 - 07:01 AM]
Apple TV Announces Fourth Season for "The Reluctant Traveler with Eugene Levy"
The new eight-episode season will follow Levy as he attempts to up the ante by saying "yes" to the kinds of travel experiences he's spent a lifetime carefully avoiding, even in previous seasons.

[06/16/26 - 06:31 AM]
Tom Hiddleston Plays Time Detective in "Pompeii: Out of Time," National Geographic's Innovative Investigation Into the City's Final Hours
Produced by Plimsoll Productions, the show will premiere on National Geographic on July 22 at 9:00/8:00c.

[06/16/26 - 06:15 AM]
Prime Video Renews "Bloodaxe" for Season Two Ahead of Series Premiere
Created, written, and executive produced by Michael Hirst and Horatio Hirst, the epic historical drama tells the true story of legendary Viking warrior Erik Bloodaxe and his formidable wife, Gunnhild, Mother of Kings.

[06/16/26 - 06:01 AM]
"Crew Girl," Filmed in Vancouver, Premieres September 10th on Netflix
New school. New crew. One girl in charge.

[06/16/26 - 01:01 AM]
Video: "The Truthers" - Official Trailer - Netflix
After her mother's sudden death, Ruth returns to her hometown and reunites with her father, whose odd behavior makes her question what really happened.

[06/15/26 - 02:30 PM]
NBA Champion New York Knicks' Karl-Anthony Towns and OG Anunoby to Make Special Guest Appearances on NBC's "Late Night with Seth Meyers," Airing Tuesday, June 16 and Wednesday, June 17
The episodes will also feature interviews with Olivia Wilde, Stephen Root and Chef Ham El-Waylly (June 16) and Kerry Washington and Alden Ehrenreich (June 17).

[06/15/26 - 02:00 PM]
New Fantastical Animated Series "Journey" (wt) Greenlit for Disney+
The magical, music-filled series is now in production from Disney Kids & Family and Higher Ground.

[06/15/26 - 11:00 AM]
MLB on ESPN Schedule Updates: Texas Rangers Visit Cleveland Guardians on June 29; Cincinnati Reds Host Milwaukee Brewers on July 1; Doubleheader Set for July 8
ESPN's exclusive Major League Baseball coverage throughout the season also includes MLB Game of the Day on the ESPN App for ESPN Unlimited plan subscribers, plus "Baseball Tonight" coverage surrounding marquee matchups.