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[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





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· PROJECT RUNWAY (FREEFORM)





[11/05/26 - 01:00 PM]
FOX Entertainment Studios Signs First Look Deal with Cottage Industry Entertainment
The deal encompasses a slate of scripted television series and feature films based on both original projects and literary adaptations, including "The Whittiers," the New York Times bestselling novel by Danielle Steel, which FOX has recently optioned for television adaptation.

[11/05/26 - 12:01 PM]
HBO Original Documentary "The Hotline" Debuts November 18
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[11/05/26 - 10:31 AM]
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[11/05/26 - 10:31 AM]
"Clarkson's Farm" Star Kaleb Cooper Headlines New Series "Kaleb Off the Farm," Coming to Prime Video January 8
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[11/05/26 - 10:01 AM]
NBC Releases "The Rockford Files" Premiere Date & (760) JIM-ROCK Hotline
The premiere episode will air Saturday, Jan. 2 at 8 p.m. ET/5 p.m. PT immediately following NBC's NFL telecast.

[11/05/26 - 10:01 AM]
HBO Original Docu-Comedy Series "Oobah: Scams for a Better Tomorrow" Debuts November 22
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[11/05/26 - 09:30 AM]
"Yaga" Is the #1 Exclusive Series Launch in the History of AMC+
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[11/05/26 - 09:21 AM]
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[11/05/26 - 09:01 AM]
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[11/05/26 - 09:01 AM]
Hallmark Christmas Cruise 2027 to Set Sail Aboard Celebrity Reflection
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[11/05/26 - 09:01 AM]
Video: Andrew Yancy Is Back in New Trailer for "Bad Monkey" Season Two
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[11/05/26 - 09:00 AM]
Chris Pratt to Receive King of Comedy Award at "CBS Presents Nickelodeon Kids' Choice Awards (KCAs)"
Pratt will receive the coveted Silver Blimp in celebration of his career, before facing Nickelodeon's iconic slime.

[11/05/26 - 08:31 AM]
Record Breaking Comedian Nate Bargatze Sets Fourth Netflix Stand-Up Special "Good for Nathan"
The special, premiering November 24, was filmed in Fort Worth, Texas.

[11/05/26 - 08:01 AM]
Jonathan Pryce, James D'Arcy, Lena Olin, Camille Cottin, Alun Armstrong, Jessica Raine and Paul Ready join Sky Original "The Girl with the Dragon Tattoo"
Produced by Left Bank Pictures, the eight-part mystery thriller is a timely evolution of one of the world's most celebrated literary thriller franchises, with the Millennium novels having sold more than 100 million copies worldwide.

[11/05/26 - 08:01 AM]
Video: Witness a Savage Homecoming in the Final Season of "Yellowjackets" Premiering November 20
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