or


[12/03/07 - 04:42 PM]
Bravo Partners with Four Leading Digital Cable Operators Bringing Interactive Ad-Supported Voting and Polling to 'Project Runway'
The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser.

[via press release from Bravo]

BRAVO PARTNERS WITH FOUR LEADING DIGITAL CABLE OPERATORS BRINGING INTERACTIVE AD-SUPPORTED VOTING AND POLLING TO 'PROJECT RUNWAY'

Cox, Charter, Comcast and Time Warner Cable Team Up With Bravo For Industry First

NEW YORK - December 3, 2007 - Bravo today announced a partnership with Cox, Charter, Comcast and Time Warner Cable to bring ad-supported viewer interactivity to the fourth season of "Project Runway," marking a groundbreaking industry initiative that was previously limited to just one digital cable operator at a time. Now, four of the country's leading multi-platform distributors will offer the same ad-supported advanced advertising application across multiple markets, giving viewers in select cities the opportunity to respond to trivia questions and vote for their favorite "Project Runway" designs and contestants during the show using their digital cable set-top box remote controls. The interactivity is possible through the deployment of interactive television applications in conjunction with Navic Networks' technology.

"NBC Universal is committed to putting technology and resources towards advanced advertising partnerships between our networks and our partners in multiple markets," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, NBC Universal TV Networks Distribution. "We're excited to offer our advertisers a national footprint opportunity as interactive television applications are implemented in an open standards format."

The interactive overlays during "Project Runway," sponsored exclusively by Brother International Corporation, provide a measurable in-program opportunity for the advertiser. Brother is the official sewing company of "Project Runway" season four.

"It's natural for viewers to interact with their TV's using their remote controls and we're confident this application and timely deal will engage even more viewers and continue to grow the series' loyal fan base," said Lisa Hsia, Senior Vice President, New Media, Bravo.

Throughout the fourth season of the hit series, trivia and polling overlays will appear seamlessly over the program. Using Navic Networks' technology, these overlays are synchronized to occur at precise content-relevant moments during the one-hour show, and the viewer's votes are compiled in real time and revealed during the show. The real time voting and polling will be available to Cox customers in Phoenix, Tucson, San Diego and Las Vegas; Charter customers in Los Angeles; Comcast customers in West Palm Beach and Palm Beach; and Time Warner Cable customers in Greensboro, North Carolina.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. Each Wednesday night at 10 p.m. ET/PT, contestants are whittled down to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on the series. Host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Nina Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.

About NBC Universal TV Networks Distribution

NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of sixteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).





  [december 2007]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (FREEFORM)





[07/17/26 - 09:31 AM]
Francesca Reale and Roby Attal Join Netflix's "This Summer Will Be Different"
Reale will play Bridget and Attal will play her brother Felix (nicknamed "Wolf") in the adaptation of Carley Fortune's novel.

[07/17/26 - 09:01 AM]
"Mortal Kombat II" Begins Streaming Exclusively on HBO Max July 24
The sequel stars Karl Urban, Adeline Rudolph, Jessica McNamee, Josh Lawson, Ludi Lin, Mehcad Brooks, Tati Gabrielle, Lewis's Tan, Damon Herriman, Chin Han, Tadanobu Asano, Joe Taslim, and Hiroyuki Sanada.

[07/17/26 - 07:31 AM]
Video: Apple TV Debuts Electrifying Trailer for "The Dynasty: UConn Huskies"
Directed and executive produced by Emmy Award winner Matthew Hamachek and Emmy Award nominee Erica Sashin, the highly anticipated three-part docuseries from Skydance Sports premieres globally on Apple TV on Friday, August 21, 2026.

[07/17/26 - 06:01 AM]
Eoin Macken, Roisin Gallagher, Amy Huberman, Jamie Schneider and James Craven Join Prime Video's Adaptation of Chloe Walsh's #1 New York Times Bestselling Series, "Boys of Tommen"
Look for Eoin Macken as Teddy Lynch, Róisín Gallagher as Marie Lynch, Amy Huberman as Edel Kavanagh, Jamie Schneider as Patrick Feely, and James Craven as Pierce O'Neill.

[07/17/26 - 05:01 AM]
Video: "One Hundred Years of Solitude" Part Two - Official Trailer - Netflix
In that instant, the keys to Melquíades were revealed to Aureliano Babilonia: the first of the line is tied to a tree and the last is being eaten by ants.

[07/16/26 - 09:01 PM]
Video: "Someone, Someday" - Official Trailer - Netflix
A dating app CEO unknowingly befriends someone out for revenge, jeopardizing her company, her family and her dream of finding romance.

[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.

[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.

[07/16/26 - 01:09 PM]
Messi Shines, FOX Sports is Golden with Record-Breaking England-Argentina FIFA World Cup 2026 Semifinal
15.063 million viewers watched Lionel Messi and Argentina knock out England in the semifinal Wednesday afternoon on FOX.

[07/16/26 - 12:03 PM]
Paramount+ Reaches Nearly 16M Viewers for UFC 329: McGregor vs Holloway 2, Peaking with Record-Breaking 8M Streams in U.S. and Latin America
The main event concluded in 69 seconds as Max Holloway secured a first-round TKO against Conor McGregor, whose return from a five-year layoff ended after he suffered an early knee injury.

[07/16/26 - 12:01 PM]
Video: "Stuart Fails to Save the Universe" Official Podcast - Official Trailer
After each episode, Felicia Day and Wil Wheaton will break down the biggest moments, comic book references, multiverse theories, and behind-the-scenes stories.

[07/16/26 - 11:33 AM]
TNT Sports to Exclusively Present NASCAR In-Season Challenge Final Four Showdown from Legendary North Wilkesboro Speedway on Sunday, July 19
Dale Earnhardt Jr., Steve Letarte and Adam Alexander will provide commentary for Sunday's race, as well as practice and qualifying on Saturday, July 18.

[07/16/26 - 11:00 AM]
ESPN Delivers Strongest First Half Viewership Performance Since 2012 Across Television Networks
Fans consumed a combined 288 billion minutes of sports content across ESPN and ESPN on ABC during Nielsen's first half 2026 calendar period.

[07/16/26 - 11:00 AM]
E! Greenlights Additional Episodes of "The Golden Life" Season One
The first half will premiere this fall on E!.

[07/16/26 - 10:49 AM]
Michelle Buteau, Hamish Linklater, and Simu Liu Join Elizabeth Banks in Recurring Roles in New Comedy Series from Creators Liz Heldens and Matt Ward
Good company makes for great comedy.