WE tv Continues to Expand Original Programming Slate With Ugliest House on the Block
New York, NY - December 17, 2007 - Building on the momentum of WE tv's increased original programming slate, the network announced today Ugliest House on the Block, a new series featuring neighbors and a team of experts who work together to reconstruct and redecorate a home within their community, that is in serious need of a total makeover. The 6, one-hour episodes are scheduled to premiere in January of 2008. Ugliest House on the Block is produced by North South Productions.
"Home decorating and design is a genre that has mass appeal for women and we look forward to adding Ugliest House to our ever-growing slate of original, fun and engaging series," said Kim Martin, EVP and GM for WE tv. "The expansion of WE tv's slate of original programming further solidifies our network's commitment to cater to the varied interests of women with compelling, quality programs."
Ugliest House on the Block visits various residential neighborhoods and sends in a team of experts to fix up a house making it one of the nicest ones on the block, all within the span of 4 days. They use a team of expert carpenters and designers, as well as, the neighbors to pitch in and help repair the outside fa�ade and yard to improve its curb appeal and decrease the neighbors' embarrassment of the shabby house within this neighborhood. The series comes to the rescue of homeowners who don't have the time or the money to renovate their home in order to fit in with the rest of the houses on their block.
Episodes of Ugliest House on the Block include eco-friendly segments providing tips for viewers on "green" products for home use and design. Home renovations focus on curbside appeal including landscaping, painting and mid-level carpentry such as adding shutters or installing new doors. The finale of each episode showcases the big unveiling of the newly renovated house, as well as, the reaction of the grateful neighbor and happy neighborhood team.
Ugliest House on the Block is hosted by Chris Leary, best known for his work on the TechTV television programs Fresh Gear and TechLive. Leary is joined by a team of experts including home improvement guru Leslie Segrete, who can be seen on TLC's hit series Trading Spaces and While You Were Out; James Lunday, the resident Australian and self-described "dirty dingo" and landscaper Michael "Red" Baron who's the founder and operator of Western Pacific Landscaping.
About WE tv
WE tv is the content destination where modern women go to indulge their curiosity. With quality original programming including the hit series "Bridezillas" and "Secret Lives of Women", topical specials and its 2007-2008 public affairs initiative - WE Vote '08 - the network appeals to and entertains women with a wide range of unscripted programming. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in more than 67 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.