CHRISTMAS COMES EARLY TO SIX LUCKY 'HEROES' FANS AROUND THE COUNTRY AS THEY EACH RECEIVE A NISSAN ROGUE SL SIGNED BY CREATOR/EXECUTIVE PRODUCER TIM KRING ON FRIDAY, DECEMBER 21ST
CHRISTMAS COMES EARLY TO SIX LUCKY 'HEROES' FANS AROUND THE COUNTRY AS THEY EACH RECEIVE A NISSAN ROGUE SL SIGNED BY CREATOR/EXECUTIVE PRODUCER TIM KRING ON FRIDAY, DECEMBER 21ST
BURBANK, Calif. � December 20, 2007 � Just in time for Christmas, six lucky fans of NBC's award-winning hit drama "Heroes" will each receive a Nissan Rogue SL, signed by "Heroes" creator/executive producer Tim Kring, this Friday, December 21, 2007, at 4:00 p.m. ET / PT from their local Nissan dealership.
All six Grand Prize Winners won the Nissan Rogues after logging on to NBC.com during NBC's Premiere Week in September (Sept. 24-28). This season, NBC and Nissan expanded their partnership by launching the hit series "Heroes" with a unique multi-platform, interactive promotion that prompted fans of NBC's lineup on every night of the week to go to www.nbc.com/nissan during "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) or "Las Vegas" (Friday) and answer a trivia question that if answered correctly would enter them for a chance to win the Nissan Rogue SL. In addition, the Rogue was incorporated into Claire (Hayden Panettiere), Maya (Dania Ramirez), and Sylar's (Zachary Quinto) cross-country storylines as part of the series' "Volume 2: Generations."
The Grand Prize Winners are as follows:
Donna Campbell � Spokane, WA
Deanne S. Gillett � Clearwater, FL
Steven Ingledue � Glendale, CA
Jerry Pierceall, Jr. � Brownstone, MI
Curtis Preston, Jr. � Atlanta, GA
Marc Woronoff � New York, NY
In addition, bonus winner Emma Amborn from Portland, ME won merchandise from the show.
"Being able to give these fans an all-new Nissan Rogue just in time for the Holidays is a real pleasure. The Nissan brand is just as passionate about cars as the fans are of their favorite television show and to meld those elements together is truly a key part of the success of this program," said Steve Kerho, Director of Interactive Media at Nissan.
"One of the elements we liked best about our Nissan partnership was our ability to involve our viewers. Through their support of this innovative interactive concept, Nissan helped everybody 'win.' " said Barbara Blangiardi, Senior Vice President, Strategic Marketing & Content Innovation for NBC Entertainment.
"Heroes" is this season's #1 Monday series and the #6 program overall in primetime's key demographic of adults 18-49, and is the #3 show among adults 18-34. "Heroes" is building on its adult 18-49 lead-in by 74 percent (with a 6.1 rating versus a lead-in of 3.5). For the season, "Heroes" is averaging a 6.1 rating, 13 share among adults 18-49, which represents 8.0 million viewers in that category, and 12.9 million viewers overall.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.
About NBC Universal:
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
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