[01/08/08 - 08:47 AM]
MTV Networks Unveils Targeted Online Syndication Strategy, Delivering the Most Diverse Line-Up of Video Content Through First-Class Partners
In addition to its online syndication partners, MTVN currently has agreements with all domestic cable operators and MSOs and delivers video content through all major download-to-own services.

[via press release from MTV Networks]

MTV Networks Unveils Targeted Online Syndication Strategy, Delivering the Most Diverse Line-Up of Video Content through First-Class Partners

Dailymotion, GoFish, imeem, MeeVee and Veoh to Distribute Content from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms and GameTrailers

New Agreements Follow Recently Announced Syndication Partnerships with AOL, Bebo, Comcast's Fancast, Joost and MSN

NEW YORK, Jan. 8 -- MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), today unveiled its targeted online syndication strategy, announcing partnerships with select, first-class online video sites to deliver a vast library of short and long-form video content from MTVN's popular music, kids and family, comedy and pop-culture brands. These sites include Dailymotion, GoFish (OTC Bulletin Board: GOFH.OB), imeem, MeeVee and Veoh, and join AOL, Bebo, Comcast's Fancast, Joost and MSN to comprise MTVN's portfolio of online syndication partners.

"We believe in a targeted approach to online video syndication, which means working with select partners who value our content and have the ability to build deep and interactive experiences around it," said Greg Clayman, Executive Vice President, Digital Distribution and Business Development, MTVN. "By partnering with these premium online video destinations, we're giving our audiences even more opportunities to interact with our content and each other online, while increasing engagement with our brands and driving viewership back to our core linear channels and Web properties. We are delighted to be in business with partners who respect the value of our content and are proactive about protecting it from piracy."

MTVN's targeted online syndication strategy will enable the company to build dynamic relationships with its partners across the globe and work closely with them to enhance their content offerings. The company will collaborate with each site to engage users, co-market and optimize MTVN's programming line-up, and use filtering technologies to ensure copyright protection. All of MTVN's partner sites will carry individual channels for each participating MTVN brand, streaming ad-supported video clips free to the consumer. Like MTVN's own branded websites, the partner sites will enable global audiences to embed MTVN clips on their own blogs, social networking pages or websites.

The new agreements strengthen MTVN's position as the world's largest provider of diverse programming on-air, online and on mobile spanning nearly every demographic from kids and teens, to young adults, men, boomer and LGBT audiences. Beginning in the coming weeks, audiences across Dailymotion, GoFish, imeem, MeeVee and Veoh will be able to view video from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms and GameTrailers, including show clips from COMEDY CENTRAL's Emmy and Peabody-Award winning "The Daily Show with Jon Stewart," MTV's "The Hills," Nickelodeon's "iCarly," "VH1's "The Salt-N-Pepa Show," and much more.

In addition to its online syndication partners, MTVN currently has agreements with all domestic cable operators and MSOs and delivers video content through all major download-to-own services. The company also makes a wide variety of video available through its portfolio of approximately 300 websites, including TheDailyShow.com, which archives more than 13,000 clips dating back to 1999. Additionally, the company has more than 80 mobile distribution agreements in place globally, with all major carriers.

Globally, MTV Networks programs more than 145 television channels that reach more than 510 million viewers. The company also boasts a portfolio of more than 300 websites that attract 90 million unique visitors around the world each month.

About Dailymotion

A top 40 website worldwide (source: Alexa, November 2007), Dailymotion is the world's largest independent video entertainment website (source: Alexa; Comscore, November 2007). Every day, over 15,000 new videos are uploaded into Dailymotion's global network of localized video entertainment sites, where a programming team turns the user-generated and licensed content into a high- quality, entertainment experience for its 32.3 million monthly unique users (source: Comscore World Metrix, November 2007). In November 2007, Dailymotion registered 667 million video views across its global network. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality video in a fast, easy-to-use Web site that also automatically filters infringing material. Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. For more information, please visit http://www.dailymotion.com.

About GoFish Corporation

GoFish Corporation, (OTC Bulletin Board: GOFH.OB) headquartered in San Francisco, is a leading Internet Video Network that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. The first publicly traded company in the space and a pioneer in the development of original, Made-for-Internet programming, GoFish is a destination on the web where millions of people come to watch, create, upload and share the best in online video entertainment. For more information about the company, go to http://www.gofish.com.

About imeem

imeem is the leading social media network where users create, recommend and discover music, film/video, art, and pop culture media and connect directly with people with similar tastes. By offering innovative media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.

imeem is the first social network to partner with all four major labels as well as thousands of indie labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. Since the launch of its Web-based service in March 2006, the community has attracted over 19 million unique users each month. imeem was the fastest growing social site in the U.S. in September and October 2007*. To learn more, visit http://www.imeem.com.

Copyright (C) 2007 imeem, inc. All rights reserved. imeem, the imeem tagline and the imeem logotype are trademarks of imeem, inc., which may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.

*Source: comScore Media Metrix

About MeeVee

MeeVee Inc. provides the only video guide that helps television viewers and video enthusiasts discover what to watch both online and on TV. Using unique personalization capabilities, MeeVee finds television shows, on-demand programming and web video based on consumers' interests. Its community and editorial features help users discover what's new and hot on TV and online. MeeVee also syndicates and licenses its TV and video search and personalization service to leading newspaper portals, content providers and cable operators. For more information, please visit http://www.meevee.com.

About Veoh Networks

Named one of AdWeek's Top 10 Digital Hotlist sites in 2007, Veoh Networks is an innovative Internet Television company that delivers broadcast-quality video programming via the Internet.

The Veoh Networks portfolio includes Veoh.com, one of the most popular video hosting services on the Internet, and VeohTV, a free downloadable application that turns online video into Internet Television. Veoh.com has more than 100,000 content publishers - from CBS, Lions Gate, PBS, National Lampoon, Road and Track and Us Magazine to thousands of independent filmmakers and content producers - and currently attracts over 21 million unique users per month. VeohTV makes it easy to turn any computer into a digital video recorder that allows viewers to watch and record shows from thousands of Internet video sources. For advertisers, Veoh offers compelling ways of engaging with a targeted audience and measuring performance of their ad buys.

Veoh Networks is a privately held company that is backed by leading technology and media investors, including Goldman Sachs, Shelter Capital Partners, Spark Capital, Michael Eisner's Tornante Company, Time Warner Inc., Tom Freston and Jonathan Dolgen. The company's principal offices are in Los Angeles and San Diego, California. For more information, visit http://www.veoh.com.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 145 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

http://www.mtv.com http://www.dailymotion.com http://www.gofish.com http://www.imeem.com http://www.meevee.com http://www.veoh.com

  [january 2008]  


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