or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/24/17 - 12:57 PM]
The CW to Swap "Hooten and the Lady," "Whose Line Is It Anyway?" Beginning Next Week
"Hooten" will now air Monday nights while "Whose Line" moves to Thursdays.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 12:03 PM]
"George Lopez: The Wall, Live from Washington, D.C.," The HBO Favorite's Fourth Live Stand-Up Special on the Network, Debuts Aug. 5
The exclusive special features Lopez performing all-new material before a live audience at the prestigious Kennedy Center.

[07/24/17 - 12:01 PM]
ABC Announces Fall Series Premiere Dates for 2017-18 Season
"The Gospel of Kevin" is now titled "Kevin (Probably) Saves the World" and premieres Tuesday, October 3.

[07/24/17 - 09:30 AM]
E! Sets Premiere Date for Season Two of "Total Bellas" and Announces Cast for Season Seven of "Total Divas"
"Total Bellas" returns for an emotionally-charged new season Wednesday, September 6 at 9:00/8:00c.

[07/24/17 - 08:52 AM]
WE tv Celebrates the Return of Beloved Sitcom "Will & Grace" with Five-Week Programming Stunt Featuring "Best of" Episodes
Beginning Saturday, August 19 through September 16, WE tv will air back-to-back episodes from 10:00am ET/PT until 5:00pm ET/PT.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/24/17 - 07:40 AM]
MTV Presents "An Inconvenient Special" Town Hall on Climate Change Hosted by Former Vice President Al Gore
Viacom Networks will also help bring awareness to the issue by declaring the week of July 31 as, "An Inconvenient Week," with social, digital and on-air support across 10 channels.

[07/24/17 - 07:09 AM]
"La Casa de Las Flores," Starring Veronica Castro, Aislinn Derbez and Cecilia Suarez, Beings Principal Photography Today
The series will feature 13 30-minute episodes and will be available to Netflix members around the world in 2018.

[07/24/17 - 07:02 AM]
Video: Netflix Reveals Teaser for Sarah Polley and Mary Harron's "Alias Grace," Premiering Nov. 3
The mini-series is inspired by the historical true story of convicted murderer Grace Marks and based on the award-winning novel by Margaret Atwood.

[07/24/17 - 07:00 AM]
Chris Harrison to Return as Host of the 97th Miss America Competition; ESPN Personality Sage Steele Returns as Co-Host
This year's event airs Sunday, September 10 on ABC.

[07/24/17 - 06:01 AM]
Lori Loughlin Is Solving Mysteries Every Sunday in August on Hallmark Movies & Mysteries
The network's highly-rated "Garage Sale Mystery" series becomes a limited series every Sunday in August.

[07/23/17 - 07:52 PM]
Video: Watch Highlights from Saturday's Panels: "The Simpsons," "Family Guy," "Lucifer," "Gotham" & "The Orville"
FOX releases another wave of recaps from their respective panels.

[07/23/17 - 02:44 PM]
Video: Watch the Casts of "The Gifted" and "The Orville" at San Diego Comic-Con!
Check out their respective visits to "The Gifted" X-Gene Screening Station and "The Orville" Space Training Center & Gyroscope Ride.

[07/23/17 - 02:33 PM]
Video: BBC America Releases World Premiere Videos for "Doctor Who" at San Diego Comic-Con
In addition, it was revealed that Peter Capaldi's final episode of "Doctor Who" this Christmas will feature Pearl Mackie as Bill Potts and is titled "Twice Upon a Time."