or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/17/19 - 11:07 AM]
ABC News, in Partnership with ITN Productions and ITV News, Presents Special Prime-Time Documentary "Harry & Meghan: An African Journey," Airing Wednesday, Oct. 23
The world's most talked-about couple - the Duke and Duchess of Sussex - speak exclusively with ITV News at Ten anchor Tom Bradby and candidly address the pressures and challenges they face as a young family living in the glare of the world's media.

[10/17/19 - 10:41 AM]
HBO Max to Premiere Melissa McCarthy Comedy Film "Superintelligence"
Bobby Cannavale, Brian Tyree Henry, Jean Smart and James Corden also star in the film.

[10/17/19 - 10:27 AM]
Smithsonian Channel(TM) Expands Epic in Color Programming
Look for the return of "America in Color" on Sunday, November 17 followed by the debut of "Britain in Color."

[10/17/19 - 10:09 AM]
New HBO Drama Series "The Outsider" Debuts January 12, 2020, Exclusively on HBO
Based on Stephen King's bestselling novel of the same name, the drama series explores the investigation into the gruesome murder of a local boy and the mysterious force surrounding the case.

[10/17/19 - 10:00 AM]
Greg Kinnear Joins CBS All Access' "The Stand" as Glen Bateman
Kinnear joins previously announced cast members James Marsden, Amber Heard, Heather Graham, Odessa Young, Jovan Adepo, Owen Teague, Henry Zaga, Brad William Henke, Eion Bailey, Katherine McNamara, Hamish Linklater, Alexander Skarsgård and Whoopi Goldberg.

[10/17/19 - 09:33 AM]
CBS Announces Contract Extension with Stephen Colbert
Colbert, who was originally signed through August 2020, will now be locked in through August 2023.

[10/17/19 - 09:31 AM]
HBO Max Acquires US Streaming Rights to Studio Ghibli Films
Available at launch of the service will be the Academy Award(R)-winning Spirited Away, My Neighbor Totoro, Princess Mononoke, Howl's Moving Castle, Kiki's Delivery Service, Ponyo, Castle in the Sky, The Tale of The Princess Kaguya and more.

[10/17/19 - 09:06 AM]
Award-Winning "The SpongeBob Musical: Live on Stage!" to Debut on Nickelodeon December 2019
The live television production will capture all-new depths of theatrical innovation where the power of optimism really can save the world.

[10/17/19 - 08:31 AM]
Showtime(R) Documentary Films Announces New Docu-Series "SuperVillain" Profiling Tekashi 6ix9ine
The three-part series will trace how a New York City deli clerk named Daniel Hernandez exploded into Tekashi 6ix9ine, the tattooed face of Gen Z and hip hop's prince of trolls, boasting 2.6 billion streams and 15 hits on the Billboard charts.

[10/17/19 - 08:17 AM]
Video: YouTube Debuts Official Trailer for All-New "Mind Field" Special That Explores the Science of Fear
Michael Stevens asks where fear comes from and uncovers why fear is such a fundamental and important part of being human.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/17/19 - 07:01 AM]
Quibi Teams Up with E! and Rotten Tomatoes to Create Two Daily Entertainment Shows
As part of the new agreement, two daily shows will be developed and produced in collaboration with the NBCUniversal Digital Lab for Quibi's curated news and information programming, Daily Essentials.

[10/16/19 - 03:41 PM]
Torrey DeVitto, Chad Michael Murray, Lolita Davidovich, Grant Show and Drew Seeley Star in "Write Before Christmas," A New, Original Movie Premiering November 17, on Hallmark Channel
When Jessica (DeVitto) is dumped by her boyfriend right before Christmas, she sends the five cards meant for him to five people who changed her life and somehow sets off a chain reaction of love.

[10/16/19 - 03:40 PM]
HBO Max Bolsters Premium Original Drama Team
"The premium drama bar is set high, and I have no doubt this talented team will deliver and be great creative partners to great creators," said Kevin Reilly.

[10/16/19 - 03:40 PM]
Kristin Chenoweth and Scott Wolf Discover Love at the Holidays in "A Christmas Love Story," A Hallmark Hall of Fame Presentation Premiering December 7, on Hallmark Channel
Youth choir director Katherine Clark (Chenoweth) is preparing her students for their annual Christmas Eve show and discovers a new teen volunteer, Danny (Kevin Quinn), has an incredible voice.