or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.

[10/21/14 - 08:02 AM]
Hallmark Channel Names Star Athlete and NFL Legend Boomer Esiason as Commissioner of History's First Feline Football League
Esiason will serve as spokesperson for the FFL, which includes a Scouting Combine, draft, season games and playoffs that lead up to the biggest feline showdown in history, "Kitten Bowl II."

[10/21/14 - 07:46 AM]
CMT Unveils "CMT Artists of the Year": Jason Aldean, Luke Bryan, Florida Georgia Line, Miranda Lambert and Keith Urban to Be Honored at Fifth Annual Awards
The 90-minute special airs live from Nashville on Tuesday, December 2 at 8:00/7:00c.

[10/21/14 - 07:31 AM]
CBS Television Stations and Weigel Broadcasting Unveil Plans for "Decades," The Ultimate TV Time Capsule, For National Distribution Across Local Stations' Digital Subchannels
As the ultimate TV time machine, "Decades" will differentiate itself from other subchannel programming services by varying the classic series and movies that appear on the network every day.

[10/21/14 - 06:50 AM]
Nickelodeon Teams Up with WWE(R) to Air "WWE Slam City(TM)" on Nicktoons' NickSports TV Block
The 26-episode series is comprised of two-minute shorts featuring WWE Superstars John Cena(R), Randy Orton(R), Sheamus(R), The Miz(TM), Rey Mysterio(R), Kane(R) and Mark Henry(R) in a new animated world.

[10/21/14 - 06:00 AM]
"Schitt's Creek," An Original Scripted Comedy Series Starring Eugene Levy and Catherine O'Hara, Joins POP's Launch Slate
The series centers on a formerly filthy rich video store magnate Johnny Rose (Eugene Levy), his soap star wife Moira (Catherine O'Hara), and their two kids, who suddenly find themselves broke.