or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/28/15 - 04:35 PM]
"#DanceBattle America," ABC's New Dance Competition Special, Premieres Monday, September 14
Alfonso Ribeiro and Jordin Sparks host the one-hour special, which will follow the season premiere of "Dancing with the Stars."

[08/28/15 - 01:00 PM]
Rowan Blanchard and Paris Berelc Star in the Disney Channel Original Movie "Invisible Sister," Premiering Friday, October 9 on Disney Channel
The film is set to premiere as part of "Monstober," Disney Channel's month-long Halloween-themed programming event.

[08/28/15 - 11:08 AM]
The Might of the Empire Grows and Fan-Favorite Clone Troopers Debut in New Episodes of "Star Wars Rebels" Season 2 Beginning Wednesday, October 14
In "Star Wars Rebels" Season Two, past lives will be revealed and the destiny of our heroes will be changed forever.

[08/28/15 - 10:40 AM]
Christina Applegate to Guest-Star on New Comedy "The Grinder"
Additional guest castings for the new series include Emmanuelle Chriqui and Nat Faxon.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/28/15 - 07:05 AM]
USA Network Stars Support No More Campaign to End Domestic Violence and Sexual Assault in Upcoming "Law & Order: Special Victims Unit" Marathon on August 30
Aaron Tveit, Gina Torres, John Cena, Mark Feuerstein, Patrick J. Adams, Rami Malek, Sarah Rafferty and Daniel Sunjata are all featured in the 11-episode stunt.

[08/28/15 - 06:17 AM]
Brooke Burke-Charvet Returns as Co-Host for the 95th Anniversary Broadcast of Miss America
She joins previously announced judges Brett Eldredge, Taya Kyle, Kevin O'Leary, Amy Purdy and Zendaya, as well as Nick Jonas who will act as the official music curator of the evening.

[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.