[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]


52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News


� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

  [february 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.