or


[02/28/08 - 09:27 AM]
NBC Universal's "The More You Know" Launches a New Season of Public Service Announcements with an Expanded Commitment to Environmental Awareness
Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison are among the NBC stars participating in the 2008 campaign.

[via press release from NBC]

NBC UNIVERSAL'S "THE MORE YOU KNOW" LAUNCHES A NEW SEASON OF PUBLIC SERVICE ANNOUNCEMENTS WITH AN EXPANDED COMMITMENT TO ENVIRONMENTAL AWARENESS

Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison, Among NBC Stars Participating in 2008 Campaign

NEW YORK - February 28, 2008 - NBC Universal's award-winning public service campaign, "The More You Know," kicks off its 19th season on Saturday, March 1 during Law & Order: CI at 8pm ET. This season marks a major departure in both style and format, showcasing a new creative animated design, with an expanded commitment to environmental awareness. NBC stars participating in this year's campaign are: Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar, and Sendhil Ramamurthy (Heroes); Jaime Pressly (My Name is Earl); Mariska Hargitay and Christopher Meloni (Law and Order: SVU); Jerome Bettis and Cris Collinsworth (NBC Sports); Linda Cardellini (ER); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jesse Martin and Jeremy Sisto (Law & Order); Donald Faison and Sarah Chalke (Scrubs); and Ann Curry and Tiki Barber (NBC News). This year, "The More You Know" family has expanded to include top cable talent: Jeffrey Donovan (Burn Notice, USA), Tim Gunn (Project Runway and Guide To Style, Bravo), Tricia Helfer (Battlestar Galactica, SciFi) and Mar�a Celeste (Al Rojo Vivo con Mar�a Celeste, Telemundo).

This year's "The More You Know" campaign urges viewers to think and act green. The public service announcements provide viewers with helpful tips and empower them to make a difference, as part of NBC Universal's ongoing "Green Is Universal" initiative. The campaign focuses on environmental issues including pollution, global warming and recycling. In addition to eco-awareness, the campaign continues to address important issues such as diversity, drinking and driving and Internet safety.

"The More You Know" is fortunate to have support from returning stars, as well as "first timers," such as Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar and Sendhil Ramamurthy from the cast of Heroes. This season also marks the first time the campaign has expanded its reach to include talent from USA, Bravo, SciFi and Telemundo.

In connection with "The More You Know," NBC Universal works closely with a number of non-profit and government agencies, including Environmental Defense, National Center for Missing and Exploited Children, Anti-Defamation League and U.S. Department of Education. Links to each of these agencies' web sites, as well as their toll-free numbers can be found on TheMoreYouKnow.com.

###

About "The More You Know"

NBC Universal's "The More You Know" is the longest running, most comprehensive network public service campaign in the media landscape. For nearly two decades, the campaign continues to make a difference in communities across the country by raising awareness of important social issues and motivating viewers to take action. Through its on-air public service announcements and website, "The More You Know" reaches more than 52 million viewers each week.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· BURN NOTICE (USA)
· ER (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· PROJECT RUNWAY (LIFETIME)
· SCRUBS (ABC)
· TIM GUNN'S GUIDE TO STYLE (BRAVO)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.