or


[02/28/08 - 09:27 AM]
NBC Universal's "The More You Know" Launches a New Season of Public Service Announcements with an Expanded Commitment to Environmental Awareness
Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison are among the NBC stars participating in the 2008 campaign.

[via press release from NBC]

NBC UNIVERSAL'S "THE MORE YOU KNOW" LAUNCHES A NEW SEASON OF PUBLIC SERVICE ANNOUNCEMENTS WITH AN EXPANDED COMMITMENT TO ENVIRONMENTAL AWARENESS

Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison, Among NBC Stars Participating in 2008 Campaign

NEW YORK - February 28, 2008 - NBC Universal's award-winning public service campaign, "The More You Know," kicks off its 19th season on Saturday, March 1 during Law & Order: CI at 8pm ET. This season marks a major departure in both style and format, showcasing a new creative animated design, with an expanded commitment to environmental awareness. NBC stars participating in this year's campaign are: Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar, and Sendhil Ramamurthy (Heroes); Jaime Pressly (My Name is Earl); Mariska Hargitay and Christopher Meloni (Law and Order: SVU); Jerome Bettis and Cris Collinsworth (NBC Sports); Linda Cardellini (ER); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jesse Martin and Jeremy Sisto (Law & Order); Donald Faison and Sarah Chalke (Scrubs); and Ann Curry and Tiki Barber (NBC News). This year, "The More You Know" family has expanded to include top cable talent: Jeffrey Donovan (Burn Notice, USA), Tim Gunn (Project Runway and Guide To Style, Bravo), Tricia Helfer (Battlestar Galactica, SciFi) and Mar�a Celeste (Al Rojo Vivo con Mar�a Celeste, Telemundo).

This year's "The More You Know" campaign urges viewers to think and act green. The public service announcements provide viewers with helpful tips and empower them to make a difference, as part of NBC Universal's ongoing "Green Is Universal" initiative. The campaign focuses on environmental issues including pollution, global warming and recycling. In addition to eco-awareness, the campaign continues to address important issues such as diversity, drinking and driving and Internet safety.

"The More You Know" is fortunate to have support from returning stars, as well as "first timers," such as Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar and Sendhil Ramamurthy from the cast of Heroes. This season also marks the first time the campaign has expanded its reach to include talent from USA, Bravo, SciFi and Telemundo.

In connection with "The More You Know," NBC Universal works closely with a number of non-profit and government agencies, including Environmental Defense, National Center for Missing and Exploited Children, Anti-Defamation League and U.S. Department of Education. Links to each of these agencies' web sites, as well as their toll-free numbers can be found on TheMoreYouKnow.com.

###

About "The More You Know"

NBC Universal's "The More You Know" is the longest running, most comprehensive network public service campaign in the media landscape. For nearly two decades, the campaign continues to make a difference in communities across the country by raising awareness of important social issues and motivating viewers to take action. Through its on-air public service announcements and website, "The More You Know" reaches more than 52 million viewers each week.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [february 2008]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· BURN NOTICE (USA)
· ER (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· PROJECT RUNWAY (LIFETIME)
· SCRUBS (ABC)
· TIM GUNN'S GUIDE TO STYLE (BRAVO)





[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.