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Experience High School All Over Again With TVLAND.COM's 'Digital Yearbook' in Support of Network's New Original Series, High School Reunion
User Generated Microsite Allows Visitors to Upload Their High School
Photos, Share Memories and More
TVLand.com To Feature Original Mini-sodes Taped at The Cast's Actual High
School Reunion
NEW YORK, March 3 -- Break out those yearbook photos and
get ready to relive the glory ... or gory days of high school all over
again as TV Land announced today the launch of an all-new user generated
High School Reunion section of TVLAND.COM where users can upload photos,
interact with others, share high school memories and much more. Available
immediately, the site supports TV Land's new original series, High School
Reunion premiering on Wednesday, March 5, 2008 at 10:00PM ET/PT.
TVLAND.COM users can create a profile in the High School Reunion
microsite to upload their favorite high school and current photos and
choose an archetype that they think describes them best (i.e. the Jock, the
Popular Girl, the Stud, etc.) -- then and now. This completely interactive
site also gives users the chance to vote on each others photos, search for
classmates, post messages about their high school experiences, send
profiles to friends and determine the winners of high school-themed online
contests like "Best Prom Outfit," "Most Improved" and "Best Shoulder Pads."
Also, each week one lucky user's profile will be featured on-air in an
episode of High School Reunion.
"Providing increased interactivity for High School Reunion allows TV
Land viewers to reconnect with high school memories and have some fun with
the past," states Larry W. Jones, President, TV Land. "Our audience can
readily identify with the people on High School Reunion and may even be
inspired to rekindle past relationships or build upon current ones. Either
way, this experience is highly relatable and definitely something our
viewers will enjoy."
Additionally, on March 5 -- the night of the on-air premiere of High
School Reunion -- TVLAND.COM will launch behind the scenes extras from the
show including a photo gallery by cast member Kat, a weekly post-show blog
by cast member Glenn, never-before-seen footage from the taping of the
show, extended scenes, sneak peeks of upcoming episodes and streaming of
full episodes.
Then, after the series on-air run, TVLAND.COM will offer seven original
mini-sodes shot on location in Dallas chronicling the cast's actual high
school reunion. The mini-sodes will also catch up with each cast member and
reveal the inside scoop on what has happened with all of them since their
time in Hawaii.
TVLAND.COM is continuing to set records, as traffic for TVLAND.COM is
currently pacing +42% higher than last year. Video streams are pacing +51%
higher than the previous year's levels and page views are up +34% over
February 2006.
High School Reunion, which is produced by Mike Fleiss and Lisa Levenson
from The Bachelor, gives viewers an inside look at what happens when 15
classmates unleash their deep-seeded high school emotions, painfully or
not, 20 years later.
TV Land and all related logos and titles are trademarks of Viacom
International Inc.
About TV Land
TV Land continues to build the ultimate entertainment brand on all
platforms for consumers in their 40s and 50s. Armed with a slate of
original programming, newly acquired classic and contemporary TV, hit
movies and its redesigned website -- TVLand.com -- the network is uniquely
positioned to superserve the first generation of Americans who grew up
alongside television. The network's program mix features original
programming, popular dramas, sitcoms and westerns in a fun-filled, pop
culture environment featuring a roster of popular shows including All in
the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me!, which
joined TV Land in January, 2008. In the coming months, the network will
roll out a slate of new original series' such as High School Reunion, She's
Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's
Emmy Award-winning website, is devoted to all aspects of entertainment
including TV, music and movies and features full- length episodes, a movie
trailer database and over a dozen radio stations. TV Land is now seen in
over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE TV Land
http://tvland.com
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