[03/03/08 - 09:04 AM]
Experience High School All Over Again with TVlanD.com's 'Digital Yearbook' in Support of Network's New Original Series, High School Reunion
Plus: after the series on-air run, TVLAND.COM will offer seven original mini-sodes shot on location in Dallas chronicling the cast's actual high school reunion.

[via press release from TV Land]

Experience High School All Over Again With TVLAND.COM's 'Digital Yearbook' in Support of Network's New Original Series, High School Reunion

User Generated Microsite Allows Visitors to Upload Their High School Photos, Share Memories and More

TVLand.com To Feature Original Mini-sodes Taped at The Cast's Actual High School Reunion

NEW YORK, March 3 -- Break out those yearbook photos and get ready to relive the glory ... or gory days of high school all over again as TV Land announced today the launch of an all-new user generated High School Reunion section of TVLAND.COM where users can upload photos, interact with others, share high school memories and much more. Available immediately, the site supports TV Land's new original series, High School Reunion premiering on Wednesday, March 5, 2008 at 10:00PM ET/PT.

TVLAND.COM users can create a profile in the High School Reunion microsite to upload their favorite high school and current photos and choose an archetype that they think describes them best (i.e. the Jock, the Popular Girl, the Stud, etc.) -- then and now. This completely interactive site also gives users the chance to vote on each others photos, search for classmates, post messages about their high school experiences, send profiles to friends and determine the winners of high school-themed online contests like "Best Prom Outfit," "Most Improved" and "Best Shoulder Pads." Also, each week one lucky user's profile will be featured on-air in an episode of High School Reunion.

"Providing increased interactivity for High School Reunion allows TV Land viewers to reconnect with high school memories and have some fun with the past," states Larry W. Jones, President, TV Land. "Our audience can readily identify with the people on High School Reunion and may even be inspired to rekindle past relationships or build upon current ones. Either way, this experience is highly relatable and definitely something our viewers will enjoy."

Additionally, on March 5 -- the night of the on-air premiere of High School Reunion -- TVLAND.COM will launch behind the scenes extras from the show including a photo gallery by cast member Kat, a weekly post-show blog by cast member Glenn, never-before-seen footage from the taping of the show, extended scenes, sneak peeks of upcoming episodes and streaming of full episodes.

Then, after the series on-air run, TVLAND.COM will offer seven original mini-sodes shot on location in Dallas chronicling the cast's actual high school reunion. The mini-sodes will also catch up with each cast member and reveal the inside scoop on what has happened with all of them since their time in Hawaii.

TVLAND.COM is continuing to set records, as traffic for TVLAND.COM is currently pacing +42% higher than last year. Video streams are pacing +51% higher than the previous year's levels and page views are up +34% over February 2006.

High School Reunion, which is produced by Mike Fleiss and Lisa Levenson from The Bachelor, gives viewers an inside look at what happens when 15 classmates unleash their deep-seeded high school emotions, painfully or not, 20 years later.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land

TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me!, which joined TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full- length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


  [march 2008]  


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