or


[03/05/08 - 09:23 AM]
NBC.com Sees Emerging Consumer Patterns from 2007
"Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008.

[via press release from NBC]

NBC.COM SEES EMERGING CONSUMER PATTERNS FROM 2007

Site Delivers Significant Year Over Year Growth

Streaming Video Patterns Emerging

BURBANK, Calif. � March 5, 2008 � NBC Digital Entertainment today announced its findings gathered from the fifth wave of quarterly consumer research studies conducted during the last quarter of 2007. Among the highlights: a large amount of users are staying through entire episodes, higher brand recall and increased satisfaction with the NBC Rewind video player. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"Digital entertainment is truly a consumer's medium," said Zigler. "We are constantly developing and re-shaping our offerings based on what our users like and how they interact with our site."

"NBC.com's loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. "These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win."

Finishing out 2007 as the number one network site in December for both average time spent (11.25 minutes) and uniques (7.9 million), NBC.com commissioned original research to better understand how consumers are utilizing the NBC Rewind video player. Over 5000 Rewind visitors were surveyed during the fourth quarter, yielding insights for NBC.com and its advertising partners. Among the findings: dramatically higher brand recall for ad content created specifically for the internet vs. previous quarters (86% vs. 70%-75%), high agreement that Rewind ads are less disruptive than ads on television, and a strong desire to interact with advertising. In fact, ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.

Additional findings include 77 per cent of users streaming video as a compliment to TV viewing (the majority report catching a missed episode online). Over a quarter of respondents also reported sampling a new show while viewing online, with the majority continuing to watch the show after trial, both on air and online.

In overall traffic findings, so far this year, "Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008. Additionally, NBC.com has delivered 40.9 million overall video streams (up 24 per cent from last year). Uniques in 2008 are up seven per cent so far (15.5 million).





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)





[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.

[10/19/17 - 10:56 AM]
Investigation Discovery (ID), America's #1 True Crime Network, Kicks Off Its Scripted Strand with World Premieres of "Dating Game Killer" and "Final Vision"
Guillermo Diaz and Carrie Preston star in the former while Scott Foley and Dave Annable lead the latter.

[10/19/17 - 10:34 AM]
WGN America Sets "Bellevue" Premiere Date for Tuesday January 23, 2018
The eight-episode, one-hour series stars Academy(R) and Golden Globe(R) winner Anna Paquin as Detective Annie Ryder, Shawn Doyle as Police Chief Peter Welland and Allen Leech as Eddie Roe.

[10/19/17 - 10:00 AM]
"Better Things" Renewed for Third Season - Peabody-Winning Comedy Series Returns to FX in 2018
"'Better Things' success is testament to the creative genius of Pamela Adlon as a writer, director and actor," said Eric Schrier.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:30 AM]
Video: New Trailer - Netflix's "Jim & Andy: The Great Beyond"
The film is director Chris Smith's fascinating deep dive into actor Jim Carrey's time spent portraying famed and complicated comedian Andy Kaufman.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/19/17 - 08:06 AM]
HGTV Stars Chip and Joanna Gaines Return for Season Five of "Fixer Upper" on Tuesday, November 21, at 9 p.m. ET/PT
In May 2018, Joanna and Chip also will star in a new spin-off series, "Fixer Upper: Behind the Design."

[10/19/17 - 07:31 AM]
Video: Netflix Releases Second Trailer for "Marvel's The Punisher" and Reveals Launch Date
The Jon Bernthal-led drama will roll out Friday, November 17 on the streaming service.