or


[03/05/08 - 09:23 AM]
NBC.com Sees Emerging Consumer Patterns from 2007
"Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008.

[via press release from NBC]

NBC.COM SEES EMERGING CONSUMER PATTERNS FROM 2007

Site Delivers Significant Year Over Year Growth

Streaming Video Patterns Emerging

BURBANK, Calif. � March 5, 2008 � NBC Digital Entertainment today announced its findings gathered from the fifth wave of quarterly consumer research studies conducted during the last quarter of 2007. Among the highlights: a large amount of users are staying through entire episodes, higher brand recall and increased satisfaction with the NBC Rewind video player. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"Digital entertainment is truly a consumer's medium," said Zigler. "We are constantly developing and re-shaping our offerings based on what our users like and how they interact with our site."

"NBC.com's loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. "These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win."

Finishing out 2007 as the number one network site in December for both average time spent (11.25 minutes) and uniques (7.9 million), NBC.com commissioned original research to better understand how consumers are utilizing the NBC Rewind video player. Over 5000 Rewind visitors were surveyed during the fourth quarter, yielding insights for NBC.com and its advertising partners. Among the findings: dramatically higher brand recall for ad content created specifically for the internet vs. previous quarters (86% vs. 70%-75%), high agreement that Rewind ads are less disruptive than ads on television, and a strong desire to interact with advertising. In fact, ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.

Additional findings include 77 per cent of users streaming video as a compliment to TV viewing (the majority report catching a missed episode online). Over a quarter of respondents also reported sampling a new show while viewing online, with the majority continuing to watch the show after trial, both on air and online.

In overall traffic findings, so far this year, "Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008. Additionally, NBC.com has delivered 40.9 million overall video streams (up 24 per cent from last year). Uniques in 2008 are up seven per cent so far (15.5 million).





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)





[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.

[01/14/17 - 05:04 PM]
AMC Greenlights New Documentary Series "James Cameron's Story of Science Fiction" (Working Title) from the Acclaimed Filmmaker
The series, which explores the evolution of sci-fi from its origins as a small genre with a cult following to the blockbuster pop-cultural phenomenon we know today, will consist of six one-hour episodes and will debut on AMC in 2018.

[01/14/17 - 04:57 PM]
IFC's Flagship Sketch Series "Portlandia" to Return for Eighth and Final Season in 2018
"I am so proud to have worked with Fred, Carrie and the entire cast and crew-family of 'Portlandia' to make something so funny and so special," said Jonathan Krisel.

[01/14/17 - 04:50 PM]
Video: First Full Trailer for IFC's "Brockmire" Starring Hank Azaria and Amanda Peet
The network's newest original comedy premieres Wednesday, April 5 at 10:00/9:00c.

[01/14/17 - 02:19 PM]
Discovery's "Cooper's Treasure" Sets Out to Uncover Shipwrecks from Space
The new series premieres Tuesday, April 18 at 10:00/9:00c on the cable channel.

[01/14/17 - 02:18 PM]
What Was Lost, Is Now Found: TLC's Hit Docu-Series "Long Lost Family" Returns for a Second Season on Sunday February 12th
Plus: look for spin-off series "Long Lost Family: What Happened Next" to launch this Sunday.

[01/14/17 - 02:17 PM]
Investigation Discovery Teams with Academy Award(R)-Nominated and Emmy(R)-Winning Filmmaker Joe Berlinger to Present World Premiere Docu-Series "Killing Richard Glossip"
The world premiere two-night event kicks off Sunday, March 5 at 9:00/8:00c.