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[03/05/08 - 09:23 AM]
NBC.com Sees Emerging Consumer Patterns from 2007
"Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008.

[via press release from NBC]

NBC.COM SEES EMERGING CONSUMER PATTERNS FROM 2007

Site Delivers Significant Year Over Year Growth

Streaming Video Patterns Emerging

BURBANK, Calif. � March 5, 2008 � NBC Digital Entertainment today announced its findings gathered from the fifth wave of quarterly consumer research studies conducted during the last quarter of 2007. Among the highlights: a large amount of users are staying through entire episodes, higher brand recall and increased satisfaction with the NBC Rewind video player. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"Digital entertainment is truly a consumer's medium," said Zigler. "We are constantly developing and re-shaping our offerings based on what our users like and how they interact with our site."

"NBC.com's loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. "These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win."

Finishing out 2007 as the number one network site in December for both average time spent (11.25 minutes) and uniques (7.9 million), NBC.com commissioned original research to better understand how consumers are utilizing the NBC Rewind video player. Over 5000 Rewind visitors were surveyed during the fourth quarter, yielding insights for NBC.com and its advertising partners. Among the findings: dramatically higher brand recall for ad content created specifically for the internet vs. previous quarters (86% vs. 70%-75%), high agreement that Rewind ads are less disruptive than ads on television, and a strong desire to interact with advertising. In fact, ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.

Additional findings include 77 per cent of users streaming video as a compliment to TV viewing (the majority report catching a missed episode online). Over a quarter of respondents also reported sampling a new show while viewing online, with the majority continuing to watch the show after trial, both on air and online.

In overall traffic findings, so far this year, "Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008. Additionally, NBC.com has delivered 40.9 million overall video streams (up 24 per cent from last year). Uniques in 2008 are up seven per cent so far (15.5 million).





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· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)









[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.