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[03/05/08 - 09:23 AM]
NBC.com Sees Emerging Consumer Patterns from 2007
"Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008.

[via press release from NBC]

NBC.COM SEES EMERGING CONSUMER PATTERNS FROM 2007

Site Delivers Significant Year Over Year Growth

Streaming Video Patterns Emerging

BURBANK, Calif. � March 5, 2008 � NBC Digital Entertainment today announced its findings gathered from the fifth wave of quarterly consumer research studies conducted during the last quarter of 2007. Among the highlights: a large amount of users are staying through entire episodes, higher brand recall and increased satisfaction with the NBC Rewind video player. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"Digital entertainment is truly a consumer's medium," said Zigler. "We are constantly developing and re-shaping our offerings based on what our users like and how they interact with our site."

"NBC.com's loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. "These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win."

Finishing out 2007 as the number one network site in December for both average time spent (11.25 minutes) and uniques (7.9 million), NBC.com commissioned original research to better understand how consumers are utilizing the NBC Rewind video player. Over 5000 Rewind visitors were surveyed during the fourth quarter, yielding insights for NBC.com and its advertising partners. Among the findings: dramatically higher brand recall for ad content created specifically for the internet vs. previous quarters (86% vs. 70%-75%), high agreement that Rewind ads are less disruptive than ads on television, and a strong desire to interact with advertising. In fact, ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.

Additional findings include 77 per cent of users streaming video as a compliment to TV viewing (the majority report catching a missed episode online). Over a quarter of respondents also reported sampling a new show while viewing online, with the majority continuing to watch the show after trial, both on air and online.

In overall traffic findings, so far this year, "Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008. Additionally, NBC.com has delivered 40.9 million overall video streams (up 24 per cent from last year). Uniques in 2008 are up seven per cent so far (15.5 million).





  [march 2008]  
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· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)











[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
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[10/24/14 - 11:22 AM]
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[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
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[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
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[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
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[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
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[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
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[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
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[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
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[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
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[10/24/14 - 08:42 AM]
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[10/24/14 - 08:33 AM]
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[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:23 AM]
Season 3 of CNBC's "The Car Chasers" Will Premiere on Wednesday, November 5
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