or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[04/04/25 - 10:48 AM]
Video: Watch A First Look - ID's "All Access PD: Grand Rapids" Premieres Tuesday, April 8 at 10/9c on ID
The new series offers unprecedented access to the inner workings of the Grand Rapids Police Department.

[04/04/25 - 10:32 AM]
New Season of "Gold Rush: White Water" Premieres Friday, April 25 at 8PM ET/PT on Discovery Channel
Last year, Dustin Hurt's crew struck a 6-ounce, $70K nugget - the biggest in Gold Rush history. This season, he's risking everything for more.

[04/04/25 - 09:01 AM]
Hit the Gas! Prime Video Releases Premiere Date and First-Look Images for Electrifying New YA Drama "Motorheads"
All 10 episodes will debut exclusively on Prime Video on Tuesday, May 20 in more than 240 countries and territories worldwide.

[04/04/25 - 08:31 AM]
Peacock Exclusively Streams Blumhouse's "Wolf Man" Beginning April 18
Directed by acclaimed horror filmmaker Leigh Whannell, the film stars Christopher Abbott, Julia Garner, Sam Jaeger, Matilda Firth, Benedict Hardie and more.

[04/04/25 - 08:01 AM]
HBO Original Film "Mountainhead," Written and Directed by Jesse Armstrong, Debuts May 31
The film finishes production this week in Park City, Utah and marks Armstrong's feature directorial debut.

[04/04/25 - 07:45 AM]
Prime Video Greenlights "Taurasi"
The three-part docuseries chronicles the extraordinary story of basketball legend Diana Taurasi, whose relentless pursuit of greatness has transcended the boundaries of sport.

[04/04/25 - 07:02 AM]
Video: "Earnhardt" - Larger Than Life Teaser - Prime Video
The new original series is coming to Prime Video on Memorial Day Weekend.

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/04/25 - 02:26 AM]
"Rotten Legacy", Starring Jose Coronado, Premieres on Netflix May 16
In "Rotten Legacy," Federico (Jose Coronado) is forced to step away from his communication companies to recover from an illness that kept him sidelined for two years.

[04/03/25 - 02:00 PM]
Video: Trailer and Key Art for "Not Just A Goof" Available Now
Just in time for the 30th anniversary of "A Goofy Movie," this documentary follows a young creative team tackling their first Disney feature, facing disappointment upon release, only for the film to gain a passionate following decades later.

[04/03/25 - 12:06 PM]
Twelve Rebellious Chefs Are Set for Battle on NBC's Bold New Cooking Competition Series "Yes, Chef!" Hosted by Emmy-Award Winning Chefs Jose Andres and Martha Stewart
The series will premiere on Monday, April 28 at 10 p.m. ET/PT on NBC following "The Voice."

[04/03/25 - 12:01 PM]
ABC Renews "9-1-1," "Grey's Anatomy," "The Rookie," "Shifting Gears" and "Will Trent" for 2025-26 Season
The network confirmed the pickups on social media this afternoon.

[04/03/25 - 12:00 PM]
CBS to Present MTV Video Music Awards (VMAs) for the First Time, Airing Live Sunday, Sept. 7 from UBS Arena, and Streaming on Paramount+
The 2024 VMAs delivered its biggest multi-network audience in four years and ranked as the most social VMAs in show history, with 66.7 million social interactions.

[04/03/25 - 11:53 AM]
Awesomeness Aquires the Rights to "Racing Hearts," Highly Anticipated Debut Novel from Ann Adams
Set in the cinematic world of competitive rowing, "Racing Hearts" is a coming-of-age romance that follows Olympic hopeful Katherine Parker, who is sent home to Berkeley after another failed race to work with a new coach, Adrian.

[04/03/25 - 11:00 AM]
CBS Gives First Look at "The Equalizer" Spin-Off Featuring Titus Welliver and Juani Feliz
In the episode, airing April 20, McCall is contacted by Samantha Reed, whose father, ex-CIA agent Elijah Reed, is missing.