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[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





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· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)











[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.