or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.

[08/17/17 - 12:34 PM]
TBS's "Conan" Heads to Israel for a Special Primetime Episode to Air September 19
O'Brien plans to visit Tel Aviv and Jerusalem among other locales to be announced in the coming weeks.

[08/17/17 - 12:26 PM]
National Geographic Goes Inside ISIS in Powerful New Drama, "The State"
A compelling fictional story based on extensive research, "The State" follows the experiences of four young British men and women who have left their lives behind to join ISIS in Raqqah, Syria.

[08/17/17 - 12:20 PM]
Paramount Network's "Yellowstone" Starring Kevin Costner Begins Production on Location in Utah
The 10-episode series will be shot near Park City through December.

[08/17/17 - 12:10 PM]
truTV Announces Season Two Greenlight for 2017's Fastest Growing New Comedy - "I'm Sorry"
Season two of the half-hour comedy will return to truTV in 2018.

[08/17/17 - 11:06 AM]
MTV to Premiere "Dare to Live" with World Renowned Videographer Rory Kramer
The Chainsmokers, Rae Sremmurd, Shawn Mendes, Martin Garrix, Steve Aoki, Krewella, Khalid and Iggy Azalea are among the featured artists.

[08/17/17 - 10:35 AM]
A&E Network Commissions Original Documentary Series "Cultureshock" Produced by Morgan Spurlock's Warrior Poets and Entertainment Weekly
The eight-hour original documentary series looks at the untold stories behind watershed moments in pop culture that have had a lasting impact on our culture.

[08/17/17 - 10:06 AM]
Season Four of Comedy Central's "Nathan for You" Premieres Thursday, September 28 at 10:00 P.M. ET/PT
The comedy series returns on Thursday, September 21 with an hour-long special titled "Nathan For You: A Celebration," in which Nathan checks in with former guests of the show.

[08/17/17 - 09:43 AM]
Amateur Home Renovators Compete for the Prize of a Lifetime in the Return of "Game of Homes" on Discovery Family Beginning Monday, September 4 at 10/9c
The eight-episode second season features new homes, new contestants and a brand-new host.

[08/17/17 - 09:23 AM]
TLC Gets Spirited with the Return of "Kindred Spirits" and All-New Series "Evil Things"
Look for both series back-to-back beginning Friday, September 15 at 9:00/8:00c.

[08/17/17 - 09:06 AM]
Wallace Shawn to Guest Star on Amy Sherman-Palladino's "The Marvelous Mrs. Maisel"
Shawn will play Herb Smith, a self-proclaimed comedy writer who "shapes acts, writes jokes, and eats pastrami."

[08/17/17 - 09:00 AM]
Alan Jackson and Chris Stapleton Added to Performance Lineup for the "11th Annual ACM Honors(TM)" Sept. 15 on CBS
The show, dedicated to celebrating the special honorees and off-camera category winners from the "52nd Academy of Country Music Awards," will tape on Wednesday, August 23 at the historic Ryman Auditorium in Nashville.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/17/17 - 08:06 AM]
Video: "Fire Chasers" - Netflix Original Documentary Series
"Fire Chasers" takes viewers into the heart of California's devastating recent wildfires alongside the brave men and women of Cal Fire and the Los Angeles County Fire Department.