or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[10/16/18 - 12:02 PM]
Video: Trailer Debut - "The Final Table" - A Global Cooking Competition
The Netflix series features 12 teams of two chefs from around the world cooking the national dishes of Mexico, Spain, England, Brazil, France, Japan, the U.S., India and Italy.

[10/16/18 - 11:31 AM]
Oscar(R) Nominee Bruce Dern, Melissa Rauch and Horatio Sanz Join New Showtime(R) Comedy Series "Black Monday"
Julie Hagerty and Vanessa Bell Calloway are also on tap for the newcomer, premiering in January.

[10/16/18 - 11:11 AM]
Golden Globe(R) and Emmy(R) Nominees Christina Ricci and Judith Light Star in "Escaping the Madhouse: The Nellie Bly Story" Premiering January 19
Ricci plays 19th century pioneering journalist Elizabeth Cochran Seaman who published under the name of Nellie Bly.

[10/16/18 - 10:35 AM]
Country Music Icon Martina McBride Entertains from the Kitchen on New Food Network Series "Martina's Table"
McBride is giving Food Network viewers a glimpse of how she entertains at home, sharing her recipes and cooking tips that make her the queen of the kitchen.

[10/16/18 - 10:24 AM]
Pierce Brosnan to Host 7th Annual "Breakthrough Prize" Ceremony on Sunday, November 4 Live on National Geographic
Hosted by Brosnan, the program will include a tribute to the late, renowned physicist Stephen Hawking, who died in March 2018.

[10/16/18 - 10:05 AM]
Ovation Acquires U.S. Rights to "Travel Man" from All3Media International for Ovation TV, Ovation NOW, and Travel-Focused AVOD Service, JOURNY
Other titles for Ovation TV and Ovation NOW include "Stealing Van Gogh," "The KAWS Effect," and the arts-themed reality series "Fake or Fortune," "Antiques to the Rescue."

[10/16/18 - 09:18 AM]
Ryan Fletcher and Hainsley Lloyd Bennett Set as Series Regulars in "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
Fletcher and Bennett will portray "Dave Boy" and "Bazza," respectively; both are lifelong friends of Alfred's from their army days serving in the same corps.

[10/16/18 - 09:09 AM]
Ovation Locks in U.S. Broadcast and Digital Rights to Seven Arts & Culture Titles from Sky Vision
The series will air on Ovation's linear arts network Ovation TV, its digital platform Ovation NOW, and/or on the company's cultural-travel streaming service JOURNY.

[10/16/18 - 09:03 AM]
Netflix Original Series "Armistead Maupin's Tales of the City" Adds to the Vibrant and Diverse World of Modern-Day Barbary Lane
Paul Gross returns to reprise his role with additional series regulars Murray Bartlett, Charlie Barnett, Josiah Victoria Garcia and May Hong.

[10/16/18 - 08:41 AM]
Animal Planet Launches New Global Brand Identity with Global Series Premiere of "Crikey! It's The Irwins" on October 28
The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on October 28 in the U.S.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 08:03 AM]
Video: Featurette Debut - Inside the Bewitching World of Sabrina Spellman
The 10-episode Netflix original series premieres October 26.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/16/18 - 06:30 AM]
E! News Gets Candid and Unfiltered with All-New Topical Series "Nightly Pop" Premiering Every Monday Beginning October 29th at 10:30PM ET/PT, Immediately Following "Busy Tonight"
The half hour-long weekly series is hosted by E! personalities Morgan Stewart and Nina Parker, along with social influencer Hunter March.

[10/15/18 - 04:04 PM]
Netflix Orders New Series "Trinkets" Based on Young Adult Novel by Kirsten Smith
When three teenage girls from different corners of the high school cafeteria find themselves in the same mandated Shoplifter's Anonymous meeting, an unlikely friendship forms.