or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)









[04/22/14 - 03:05 PM]
ABC to Air a Primetime Encore of "Jimmy Kimmel Live: Behind the Scandalabra" on Thursday, April 24 at 8:00 P.M. ET/PT
Said rebroadcast will replace the previously announced repeat of "Grey's Anatomy."

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 01:06 PM]
Baseball Honors Retiring Yankee Captain on FOX Sports 1
Joe Torre narrates "Derek Jeter: A Tribute," premiering Tuesday, April 29 at 8:30/7:30c.

[04/22/14 - 12:35 PM]
Two World Heavyweight Championship Fights in Two Weeks Live Exclusively on ESPN, ESPN Deportes
Highlights include Wladimir Klitschko (61-3, 52 KOs) vs. Alex Leapai (30-4-3, 24 KOs) on Saturday, April 26 from the K├Ânig-Pilsener-Arena in Oberhausen, Germany.

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.

[04/22/14 - 11:18 AM]
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers and Near Year-and-a Half Year Highs in Kids 2-11 and Boys 2-11
Disney XD spins the numbers for the week of April 14-20.

[04/22/14 - 11:10 AM]
ABC Wins the Week in Adults 18-49 and Is the Only Net Up Year to Year
ABC spins the numbers for the week of April 14-20.

[04/22/14 - 10:54 AM]
FOX Ranks No. 2 for the Week Among Adults 18-34 and No. 4 Among Adults 18-49
FOX spins the numbers for the week of April 14-20.

[04/22/14 - 10:53 AM]
CBS Continues Post-Olympic Winning Streak, Earning Its Seventh Straight Weekly Win
CBS spins the numbers for the week of April 14-20.

[04/22/14 - 10:50 AM]
Disney Channel Is TV's #1 Total Day Network for the 149th-Consecutive Week in Tweens and for the 148th Time in the Previous 149 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 14-20.

[04/22/14 - 10:47 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Tops Easter Demos
Plus: numbers for Lifetime's "Devious Maids," WGN America's "Salem" and Comedy Central's "Tracy Morgan: Bona Fide."

[04/22/14 - 10:46 AM]
Lifetime's All-New Docu-Series "Little Women: LA" Premieres Monday, June 2
Each hour-long episode features longtime girlfriends Terra Jole, Tonya Banks, Elena Gant, Christy McGinity, Briana Manson and Traci Harrison.