[03/06/08 - 05:28 PM]
FX Teams with Ebay for the Riches Charity Auction
All proceeds from the winning bid will be donated to Oxfam America, a charity that co-star Minnie Driver is an Ambassador for.

[via press release from FX]

FX Teams with eBay for The Riches Charity Auction

Unprecedented Charity Auction Will Award $100,000 to the Highest Bidder

Package at www.eBay.com/TheRiches Includes Lunch with Star Minnie Driver

All Proceeds From Winning Bid Will Be Donated to Oxfam America

LOS ANGELES -- If you had the opportunity to get $100,000 by bidding on an online charity auction, how high would you go? $5,000? $10,000? $25,000? What sounds like a ruse will soon become a reality, as FX and eBay have teamed up to launch The Riches Charity Auction, which will run from March 13-23 at www.eBay.com/TheRiches. The package includes $100,000 and an opportunity to meet star Minnie Driver. Season two of The Riches, starring Driver and Eddie Izzard and produced by FX Productions and FOX TV Studios, will premiere on FX Tuesday, March 18 at 10 PM ET/PT.

Visitors can go to the official auction site at www.eBay.com/TheRiches for the opportunity to bid on "The Ultimate Riches Experience Package." In an unprecedented move, FX has included $100,000 in the package, meaning the winning bidder will be awarded $100,000. This is the first time in eBay's history that visitors are able to bid for a large sum of money. Also included in the package will be lunch with Emmy� and Golden Globe� Award nominated star Minnie Driver, a signed poster, script and season one box set DVD and an authentic prop from the set of The Riches.

All proceeds from the winning bid will be donated to Oxfam America, a charity that Driver is an Ambassador for. Oxfam America is an international relief and development organization that creates lasting solutions to poverty, hunger and injustice. Together with individuals and local groups in more than 120 countries, Oxfam America helps people overcome poverty, fights for social justice and saves lives.

"This could be the deal of a lifetime for someone," said Stephanie Gibbons, FX Executive Vice President of Marketing & On-Air Promotions. "On The Riches, it is all about the big score, but this show has heart. With this auction we're able to tie in both themes, giving someone the chance to get the money while making a difference. We couldn't be more excited to work with eBay and see this auction come to fruition."

"As the show's characters lie, cheat and steal to live the 'perfect' life, this eBay charity auction provides people with their own chance at attaining the American dream, without any of the con-artist consequences," said Karen Bard, eBay pop culture expert. "The winning bidder may have the chance to hit the proverbial jackpot, all in the name of charity!"

The charity auction is featured at www.eBay.com/TheRiches from March 13-23, 2008 and is listed through eBay Giving Works, eBay's dedicated program for charity listings. One hundred percent of the proceeds will benefit Oxfam America. The charity auction is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide. For more information, please visit http://www.auctioncause.com.

About FX

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 94 million homes. The diverse schedule includes a growing roster of distinctive original series and movies, an established film library with box-office hits from 20th Century Fox and other major studios and an impressive roster of acquired hit series.

  [march 2008]  


[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.