or


[03/06/08 - 05:28 PM]
FX Teams with Ebay for the Riches Charity Auction
All proceeds from the winning bid will be donated to Oxfam America, a charity that co-star Minnie Driver is an Ambassador for.

[via press release from FX]

FX Teams with eBay for The Riches Charity Auction

Unprecedented Charity Auction Will Award $100,000 to the Highest Bidder

Package at www.eBay.com/TheRiches Includes Lunch with Star Minnie Driver

All Proceeds From Winning Bid Will Be Donated to Oxfam America

LOS ANGELES -- If you had the opportunity to get $100,000 by bidding on an online charity auction, how high would you go? $5,000? $10,000? $25,000? What sounds like a ruse will soon become a reality, as FX and eBay have teamed up to launch The Riches Charity Auction, which will run from March 13-23 at www.eBay.com/TheRiches. The package includes $100,000 and an opportunity to meet star Minnie Driver. Season two of The Riches, starring Driver and Eddie Izzard and produced by FX Productions and FOX TV Studios, will premiere on FX Tuesday, March 18 at 10 PM ET/PT.

Visitors can go to the official auction site at www.eBay.com/TheRiches for the opportunity to bid on "The Ultimate Riches Experience Package." In an unprecedented move, FX has included $100,000 in the package, meaning the winning bidder will be awarded $100,000. This is the first time in eBay's history that visitors are able to bid for a large sum of money. Also included in the package will be lunch with Emmy� and Golden Globe� Award nominated star Minnie Driver, a signed poster, script and season one box set DVD and an authentic prop from the set of The Riches.

All proceeds from the winning bid will be donated to Oxfam America, a charity that Driver is an Ambassador for. Oxfam America is an international relief and development organization that creates lasting solutions to poverty, hunger and injustice. Together with individuals and local groups in more than 120 countries, Oxfam America helps people overcome poverty, fights for social justice and saves lives.

"This could be the deal of a lifetime for someone," said Stephanie Gibbons, FX Executive Vice President of Marketing & On-Air Promotions. "On The Riches, it is all about the big score, but this show has heart. With this auction we're able to tie in both themes, giving someone the chance to get the money while making a difference. We couldn't be more excited to work with eBay and see this auction come to fruition."

"As the show's characters lie, cheat and steal to live the 'perfect' life, this eBay charity auction provides people with their own chance at attaining the American dream, without any of the con-artist consequences," said Karen Bard, eBay pop culture expert. "The winning bidder may have the chance to hit the proverbial jackpot, all in the name of charity!"

The charity auction is featured at www.eBay.com/TheRiches from March 13-23, 2008 and is listed through eBay Giving Works, eBay's dedicated program for charity listings. One hundred percent of the proceeds will benefit Oxfam America. The charity auction is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide. For more information, please visit http://www.auctioncause.com.

About FX

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 94 million homes. The diverse schedule includes a growing roster of distinctive original series and movies, an established film library with box-office hits from 20th Century Fox and other major studios and an impressive roster of acquired hit series.





  [march 2008]  
S
M
T
W
T
F
S
      


· RICHES, THE (FX)





[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.

[09/18/14 - 01:00 PM]
Central Perk Pop-Up Creates "Friends" Fan Frenzy in Lower Manhattan
The store (located at 199 Lafayette Street, on the corner of Broome) officially opened to the public Wednesday, September 17.

[09/18/14 - 12:20 PM]
John Legend and Lee Ann Womack Make Musical Magic on "CMT Crossroads"
Said installment premieres Friday, September 26 at 10:00/9:00c on the cable channel.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:46 AM]
Texas Native Jane Slater Hired as New Longhorn Network Reporter
She most recently worked for CBS in Dallas covering the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars and college programs SMU, TCU and North Texas.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 11:13 AM]
"Aaliyah: The Princess of R&B" Starring Alexandra Shipp as the Beloved Superstar Premieres November 15
The film also stars Anthony Grant as Damon Dash, Izaak Smith as Timbaland, Elise Neal as Gladys Knight and Chattrisse Dolabaille as Missy Elliot.

[09/18/14 - 11:11 AM]
Oxygen's Hit Crime Series "Snapped" to Air "Selena: Death of a Superstar" Examining Tragic Murder of Latin Music Sensation Sunday, October 5 at 9 PM
Immediately following, catch an all new episode of "Snapped: Killer Couples" at 10:00/9:00c.

[09/18/14 - 11:02 AM]
Popular Ensemble Comedy Series "Cougar Town" Hits National Syndication September 22, 2014
The series will enter its sixth season, airing on TBS in the winter of 2015.

[09/18/14 - 11:01 AM]
Mark Burnett Reunites with Mike Darnell to Produce a Primetime Event Game Show for ABC, "500 Questions" (Working Title)
It is scheduled to air in 2015, with the program testing the smarts - and nerve - of contestants in a pressure-packed, incredibly intense environment.