SPIKE TV TAKES A FIRST-HAND LOOK AT ONE OF THE MOST DANGEROUS JOBS IN THE WORLD WITH THE DRUG ENFORCEMENT ADMINISTRATION

Six One-Hour Episodes Of New Unscripted Original Series "DEA" Premiere Starting Wednesday, April 2 Only On Spike TV

Produced By Al Roker Entertainment, Inc.

New York, New York, March 6, 2008 � Spike TV has ordered six one-hour episodes of the new original narrative series "DEA" which offers viewers a never-before-seen look at the inner workings of the Drug Enforcement Administration (DEA). Produced by Al Roker Entertainment, Inc. in association with Size 12 Productions, "DEA" premieres on Spike TV starting Wednesday, April 2 (11:00 PM � Midnight, ET/PT).

"Television viewers will get the same unprecedented access to the inner workings of the DEA as our camera crews � the raids, the risk and the danger," said Al Roker, executive producer. "This series is the real deal, exposing elements of illegal drug trade that you could not imagine. When you watch �DEA,' you will feel like you have gone undercover."

Spike TV was given exclusive access to follow a group of Special Agents and Task Force Officers in the DEA Detroit division as they risked their lives daily in the ongoing battle against illegal drugs. The series follows Special Agents as they work cases ranging from street level dealers all the way up to international drug traffickers.

"DEA" underscores the danger Special Agents experience on a daily basis in order to do their jobs. Viewers will witness first-hand what it is like for Special Agents to go out on undercover missions and pose as drug dealers. Spike TV is there when the DEA busts down doors as Special Agents execute drug raids that put their lives directly in the line of fire. The series also takes a look at the complex relationship that DEA Special Agents have with informants, revealing the strange kinship they share with these criminals who see themselves not as arch enemies, but rather as opponents in "the game" of the illegal drug trade.

"This job is a calling. We love what we do and you can see that on the show through the dedication and excitement of these agents," said Special Agent Mary Irene Cooper, DEA's Chief of Congressional and Public Affairs. "Nothing else I've seen captures the day-to-day experiences of drug law enforcement work like this series. You see the thrills, you see the anticipation, you see the chase, you see the reality. Most importantly you see the DEA agents for what they really are, a close-knit team dedicated to an important mission at any cost, trusting each other with their lives."

On spike.com's "DEA" site, users will be able to view segments which showcase agents explaining and defining procedures from each episode and answer DEA-based trivia questions. Each week users will also be able to view full episodes of "DEA" online after they have premiered on-air.

"DEA" is produced for Spike TV by Al Roker Entertainment, Inc. and Size 12 Productions. Executive producers for the series are Al Roker for Al Roker Entertainment and Russell Muth and Hank Capshaw for Size 12 Productions. Co-executive producer for Al Roker Entertainment is Michael Kaufman. Tim Duffy is Spike TV's executive in charge of production.

About Al Roker Entertainment, Inc.:

Formed in 1994, Al Roker Entertainment, Inc. (ARE) is a thriving multimedia company based in NYC involved in the development and production of network, cable, home video and public television projects. Al Roker is CEO. ARE produces programming for a diverse clientele. Recent productions include "Profiles in Courage: A Kennedy Legacy" (NBC Station Group), "An Honor Deferred" (History Channel), "2007 Reader's Digest National Word Power Challenge" (NBC), "Inside Macy's Thanksgiving Day Parade" (NBC), "Recipe for Success" (Food Network), "Renovate My Place" (TV One), "Roker on the Road" (Food Network), "Heavyweights" (Food Network), "The 2007 Quill Book Awards" (NBC), "Diabetes: The Quiet Killer" (NBC), "Brain Attack: A Stroke Survival Guide" (NBC), "Uncovered: The Hidden Lives of Miss USA" (E! Entertainment Network), "Meth, Murder & Madness" (Court TV), "Sheila Bridges Designer Living" (Fine Living), "Tribeca Film Festival: Live From The Red Carpet" (NBC), "Whoopi Goldberg" (A&E Biography Series), "Going Places" (PBS), "Intimate Portrait: Judge Judy" (Lifetime), "I Lost It � Primetime Special" (Discovery Health). For more information, visit www.alrokerentertainment.com.

About Size 12 Productions:

Size 12 is a full service production company with more than thirty years of television experience of Hank Capshaw and C. Russell Muth. The company produces process-centric, documentary style reality programming focusing on emotions, humor, family dynamics and the pathos of everyday lives. Size 12 harnesses the creative talents behind such hit series as "American Chopper," "American Hot Rod," "American Casino" and "Dirty Jobs," among many other hours of network and basic cable programming.

About Spike TV:

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.