or


[03/11/08 - 10:07 AM]
Limelife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
The game will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers.

[via press release from LimeLife, Inc.]

LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'

'Ripped From The Headlines' Game Draws Users into Challenging Celebrity Murder Case

NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the mobile game extension for NBC's long-running crime drama, "Law & Order," now in its 18th season. Capturing the fast-paced drama and intrigue of the hit series, "Law & Order: Celebrity Betrayal" will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of "Law & Order."

"One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience 'Law & Order' in different ways and on different screens," said Dick Wolf, creator and executive producer of "Law & Order." "'Law & Order: Celebrity Betrayal' is the closest fans of the show can come to experiencing a day in the life of their favorite 'Law & Order' characters."

"'Law & Order: Celebrity Betrayal' delivers the same suspense and procedural drama that have kept 'Law & Order' an audience favorite for 18 seasons and one of the most successful brands in television history," said Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures Digital Platforms Group. "We know that fans of the series will really enjoy the chance to immerse themselves in the crime solving and trial experience that they have come to love on the show." Laws continued, "Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand."

"NBC excels at creating seamless digital experiences for all of its brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support NBC's cross-media integration strategy, delivering the 'Law & Order' brand experience to show fans and crime buffs alike on their mobile phones."

How to Play "Law & Order: Celebrity Betrayal"

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

"Law & Order: Celebrity Betrayal" also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

"Law & Order: Celebrity Betrayal" will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.

LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original Daily Dose(TM) text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers as well as from the company's web site at http://www.LimeLife.com.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE LimeLife, Inc.
http://www.LimeLife.com





  [march 2008]  
S
M
T
W
T
F
S
      


· LAW & ORDER (NBC)











[08/27/14 - 04:20 PM]
Video: Jim Jefferies - Official Trailer - Only on Netflix
Filmed during the Boston run of his recent stand up tour, Netflix and Jim Jefferies go "Bare" on August 29.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 02:00 PM]
FX Isn't Clowning Around: Network Orders Zach Galifianakis Comedy Series "Baskets"
The network has ordered 10 episodes of Baskets and production will begin next year with the series scheduled to launch in 2016.

[08/27/14 - 01:39 PM]
John Legend and Lee Ann Womack Come Together for an All-New Episode of "CMT Crossroads"
Said special will air Friday, September 26 at 10:00/9:00c on the cable channel.

[08/27/14 - 01:00 PM]
"I (Heart) Nick Carter" Premieres Wednesday, September 10 at 10PM
The series will follow the most popular member of the Backstreet Boys and his bride-to-be Lauren as they chart the sometimes rocky path to "I Do."

[08/27/14 - 12:22 PM]
Iconic Houdini Posters Recreated with Adrien Brody Released
Said stunt is timed with the premiere of the mini-series on Monday, September 1 and 2 at 9:00/8:00c on History.

[08/27/14 - 12:02 PM]
Animal Planet Catches Celebrities When "Tanked" Returns with New Episodes on Friday, September 19
Shaquille O'Neal, Pete Rose, Mario Lopez, Wilmer Valderrama and Theresa Caputo are among those featured in the new season.

[08/27/14 - 11:46 AM]
Investigation Discovery's Scandalous New Series "Young, Hot & Crooked" Exposes Good Teens Gone Bad
The newcomer will launch with back-to-back episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 11:01 AM]
Sen. Elizabeth Warren (D-MA) to Make Her First Visit to CBS's "Late Show with David Letterman," Wednesday, Sept. 3
Also featured that night is an interview with actress Kristen Wiig, star of the upcoming film "The Skeleton Twins," and a performance by musical guests The New Pornographers.

[08/27/14 - 10:13 AM]
TLC's "Breaking Amish" Is Brooklyn-Bound
Look for the new season on a new night beginning Thursday, September 18 at 10:00/9:00c.

[08/27/14 - 09:53 AM]
Central Perk Opens in New York City to Celebrate the 20th Anniversary of the Premiere of "Friends"
The fully functioning pop-up Central Perk coffee bar will be located at 199 Lafayette Street (at the corner of Broome Street) in Manhattan's SoHo neighborhood.

[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.