or


[03/11/08 - 10:07 AM]
Limelife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
The game will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers.

[via press release from LimeLife, Inc.]

LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'

'Ripped From The Headlines' Game Draws Users into Challenging Celebrity Murder Case

NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the mobile game extension for NBC's long-running crime drama, "Law & Order," now in its 18th season. Capturing the fast-paced drama and intrigue of the hit series, "Law & Order: Celebrity Betrayal" will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of "Law & Order."

"One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience 'Law & Order' in different ways and on different screens," said Dick Wolf, creator and executive producer of "Law & Order." "'Law & Order: Celebrity Betrayal' is the closest fans of the show can come to experiencing a day in the life of their favorite 'Law & Order' characters."

"'Law & Order: Celebrity Betrayal' delivers the same suspense and procedural drama that have kept 'Law & Order' an audience favorite for 18 seasons and one of the most successful brands in television history," said Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures Digital Platforms Group. "We know that fans of the series will really enjoy the chance to immerse themselves in the crime solving and trial experience that they have come to love on the show." Laws continued, "Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand."

"NBC excels at creating seamless digital experiences for all of its brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support NBC's cross-media integration strategy, delivering the 'Law & Order' brand experience to show fans and crime buffs alike on their mobile phones."

How to Play "Law & Order: Celebrity Betrayal"

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

"Law & Order: Celebrity Betrayal" also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

"Law & Order: Celebrity Betrayal" will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.

LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original Daily Dose(TM) text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers as well as from the company's web site at http://www.LimeLife.com.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE LimeLife, Inc.
http://www.LimeLife.com





  [march 2008]  
S
M
T
W
T
F
S
      


· LAW & ORDER (NBC)





[01/17/18 - 02:36 PM]
New Drama Series "Instinct" Will Now Debut Sunday, March 18 on the CBS Television Network
The project, starring Alan Cumming and Bojana Novakovic, will roll out one week later than previously announced.

[01/17/18 - 12:46 PM]
Smithsonian Channel(TM) Examines the Life and Death of an Iconic Civil Rights Activist in "The Lost Tapes: Malcolm X"
Said installment relives the pivotal years of this trailblazing activist using rarely seen footage and audio tapes, including never-before-seen footage of Nation of Islam rallies and recordings made at the Audubon Ballroom on the day of his assassination.

[01/17/18 - 11:36 AM]
Car Customization Entrepenuer, Ryan Friedlinghaus, Returns to Velocity for an All New Season of "Inside West Coast Customs"
"Everyone turns to Ryan for his craftsmanship and knowledge which stems from years of experience building outstanding cars," said Robert S. Scanlon, president of Velocity and TEN video content.

[01/17/18 - 11:16 AM]
Custom Car Builder Aaron Kaufman Returns to Discovery Channel in All-New Series "Shifting Gears with Aaron Kaufman"
"Fast N' Loud" star Aaron Kaufman is back, and this time, he's the boss.

[01/17/18 - 11:00 AM]
Lynn Barrie Joins Freeform as Senior Vice President, Original Programming and Development
Prior to joining Freeform, Barrie was the vice president of Comedy Development at ABC Entertainment Group.

[01/17/18 - 10:52 AM]
"Who Wants to Be a Millionaire" and "RightThisMinute" Renewed for 2018-19 on ABC Owned Television Stations by Disney-ABC Home Entertainment and Television Distribution
Hosted by Chris Harrison and currently in its 16th season in national syndication, "Millionaire" continues to be the only game show that offers a $1 million prize to each and every contestant.

[01/17/18 - 10:15 AM]
Rupert Friend Joins Cast of CBS All Access' "Strange Angel"
Friend will play Ernest Donovan, the enigmatic neighbor of Jack Parsons (portrayed by Jack Reynor) who becomes the young scientist's tour guide into the illicit underbelly of 1930s Los Angeles.

[01/17/18 - 10:03 AM]
"Marvel's Cloak & Dagger" Panel and Live Performances Announced for First Ever "Freeform Summit"
The "Freeform Summit," taking place Thursday at NeueHouse Hollywood, includes talent, executives, showrunners and directors across multiple series spotlighting the brand new 2018 programming lineup including.

[01/17/18 - 10:02 AM]
Showtime(R) to Premiere "Eddie Griffin: Undeniable"
Celebrating his 30-year anniversary in comedy, veteran comedian Eddie Griffin takes to the stage in the hilarious new special, premiering on Friday, February 9.

[01/17/18 - 09:09 AM]
"Love at First Bite" - New Series Premieres Monday, January 22 at 10PM ET/PT on FYI
Each 30-minute episode follows a couple who met, fell in love, and followed their passion for food and creativity together by opening a restaurant.

[01/17/18 - 08:43 AM]
Jermaine Dupri, Cameo, Richelieu Dennis, Tamika Mallory, Marley Dias, Dr. Lonnie Johnson, Rhyon Brown Announced as Recipients of 2018 Bounce Trumpet Awards
The prestigious annual event celebrating African-American achievements and contributions will air exclusively on Bounce on Sunday, February 11.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/17/18 - 07:58 AM]
CMT Unveils the Cast of "Music City" from the Creator of "The Hills" and "Laguna Beach" Premiering Thursday, March 1 at 10 PM ET/PT
The highly-anticipated "Music City" follows a group of friends entering the next chapter of their lives while chasing dreams of success, fame and romance in Nashville.

[01/17/18 - 07:03 AM]
Video: First Look at the New Season of "Queer Eye" Launching Exclusively on Netflix February 7
The series returns to Netflix and is going global, introducing audiences around the world to a modern aesthetic, diverse perspective and a brand new Fab Five.

[01/17/18 - 06:30 AM]
Kendrick Lamar, Sam Smith and U2 Added to the Lineup for the "60th Annual Grammy Awards(R)" on Jan. 28 on CBS
Previously announced performers include Alessia Cara, Cardi B, Childish Gambino, Daddy Yankee, Luis Fonsi, Kesha, Khalid, Lady Gaga, Little Big Town, Logic, Patti LuPone, Bruno Mars, P!nk, Ben Platt and SZA.