LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
'Ripped From The Headlines' Game Draws Users into Challenging Celebrity
NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal
today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the
mobile game extension for NBC's long-running crime drama, "Law & Order,"
now in its 18th season. Capturing the fast-paced drama and intrigue of the
hit series, "Law & Order: Celebrity Betrayal" will draw players into a
complex murder mystery where they will interact with cast members,
interrogate witnesses, solve the crime and proceed to trial. Executive
Producer Dick Wolf and his team were instrumental in developing the game
with LimeLife to reflect the signature storytelling and energy of "Law &
"One of the contributors to the show's longevity has been its
commitment to evolve with the times and stay fresh which includes allowing
our audience to experience 'Law & Order' in different ways and on different
screens," said Dick Wolf, creator and executive producer of "Law & Order."
"'Law & Order: Celebrity Betrayal' is the closest fans of the show can come
to experiencing a day in the life of their favorite 'Law & Order'
"'Law & Order: Celebrity Betrayal' delivers the same suspense and
procedural drama that have kept 'Law & Order' an audience favorite for 18
seasons and one of the most successful brands in television history," said
Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures
Digital Platforms Group. "We know that fans of the series will really enjoy
the chance to immerse themselves in the crime solving and trial experience
that they have come to love on the show." Laws continued, "Creating mobile
games based on popular television series like 'Law & Order' is one way NBC
Universal is looking to extend our audiences' experience with the brand."
"NBC excels at creating seamless digital experiences for all of its
brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to
support NBC's cross-media integration strategy, delivering the 'Law &
Order' brand experience to show fans and crime buffs alike on their mobile
How to Play "Law & Order: Celebrity Betrayal"
Players work to solve New York City's latest celebrity crime by
investigating the crime scene, interrogating witnesses and bringing their
key suspect to trial. The object of the game is to build as strong a case
as possible and win a conviction with contextual advice and feedback from
popular Law & Order cast members like Sam Waterston and Alana De La Garza.
Players exhibit the evidence they have collected throughout every stage of
the story during the game's complete trial experience, and try to win a
conviction to become the rookie Law & Order star.
"Law & Order: Celebrity Betrayal" also features four mini-games that
directly affect the strength of a player's case. At the game's precinct
location, players can help process evidence and obtain warrants by playing
the Warrant Race game, and search for rumors playing the Coffee Run game.
While in court, players can try their luck at Case Overload or Takeout
"Law & Order: Celebrity Betrayal" will be available for a one-time
download charge of $6.99 or $2.99 monthly subscription fee (where
available) on most major U.S. carriers. Consumers should check with their
carrier for availability and handset compatibility.
About LimeLife, Inc.
LimeLife Inc., a Red Herring Global 100 company based in San
Francisco's Bay Area, is the only publisher of wireless content exclusively
focused on the women's market. The company's products are forging
innovations in the mobile industry based on unique insights about what
women seek in mobile entertainment. Products include lifestyle tools,
entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original
Daily Dose(TM) text messages. LimeLife distributes its mobile offerings
through the company's relationships with multiple wireless carriers as well
as from the company's web site at http://www.LimeLife.com.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment
companies in the development, production, and marketing of entertainment,
news, and information to a global audience. Formed in May 2004 through the
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns
and operates a valuable portfolio of news and entertainment networks, a
premier motion picture company, significant television production
operations, a leading television stations group, and world-renowned theme
parks. NBC Universal is 80% owned by General Electric and 20% owned by
SOURCE LimeLife, Inc.