or


[03/11/08 - 10:07 AM]
Limelife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
The game will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers.
[via press release from LimeLife, Inc.]

LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'

'Ripped From The Headlines' Game Draws Users into Challenging Celebrity Murder Case

NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the mobile game extension for NBC's long-running crime drama, "Law & Order," now in its 18th season. Capturing the fast-paced drama and intrigue of the hit series, "Law & Order: Celebrity Betrayal" will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of "Law & Order."

"One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience 'Law & Order' in different ways and on different screens," said Dick Wolf, creator and executive producer of "Law & Order." "'Law & Order: Celebrity Betrayal' is the closest fans of the show can come to experiencing a day in the life of their favorite 'Law & Order' characters."

"'Law & Order: Celebrity Betrayal' delivers the same suspense and procedural drama that have kept 'Law & Order' an audience favorite for 18 seasons and one of the most successful brands in television history," said Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures Digital Platforms Group. "We know that fans of the series will really enjoy the chance to immerse themselves in the crime solving and trial experience that they have come to love on the show." Laws continued, "Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand."

"NBC excels at creating seamless digital experiences for all of its brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support NBC's cross-media integration strategy, delivering the 'Law & Order' brand experience to show fans and crime buffs alike on their mobile phones."

How to Play "Law & Order: Celebrity Betrayal"

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

"Law & Order: Celebrity Betrayal" also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

"Law & Order: Celebrity Betrayal" will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.

LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original Daily Dose(TM) text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers as well as from the company's web site at http://www.LimeLife.com.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE LimeLife, Inc.
http://www.LimeLife.com





  [march 2008]  
S
M
T
W
T
F
S
      


· LAW & ORDER (NBC)




[10/11/26 - 11:45 AM]
Global Book Franchise "Artemis Fowl" Greenlit for Animated Television Series on Disney Channel and Disney+
Author Eoin Colfer announced the news during the "25 Years of Artemis Fowl" panel at New York Comic Con.
[10/11/26 - 11:28 AM]
Meet Alex Holland When "The Rookie North" Premieres Wednesday, January 6 on ABC
Look for Season 9 of "The Rookie" at 9:00/8:00c followed by the debut of "The Rookie North" at 10:00/9:00c.
[10/11/26 - 10:15 AM]
Tubi Announces Next Film in Continued Partnership with R.L. Stine with Adaptation of "The Babysitter"
Desperate to earn enough money for a prestigious writing program, sixteen-year-old Jenny takes a babysitting job despite a prowler terrorizing girls across town.
[10/11/26 - 07:01 AM]
Video: 2026 Netflix Holiday Trailer Week - Official Teaser - Netflix
Whether you're in the mood for a family story on four legs, a romance with security clearance, a Christmas miracle with a choir of legends, or a holiday déjà vu you can't shake - the holidays start on Netflix.
[10/11/26 - 12:08 AM]
FOX Entertainment Global Accelerates Worldwide Expansion of Hit Survival Format "Extracted" with New Malaysia Production Hub
The new hub, where season three of FOX's U.S. network series just wrapped, combines one of the world's most dramatic natural survival environments with a specialized, state-of-the-art production ecosystem designed specifically for international format licensees.
[10/10/26 - 04:45 PM]
Video: Prime Video Unveils New Trailer for "Blade Runner 2099" at New York Comic Con
All eight episodes will premiere on November 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[10/10/26 - 03:56 PM]
"Percy Jackson and the Olympians" Returns to New York Comic-Con with Walker Scobell on the Main Stage to Talk Season Three
During the panel, Scobell announced that season three will have a two-episode premiere on November 20, followed by two new episodes dropping each week on Disney+ and Hulu.
[10/10/26 - 01:20 PM]
"Star Trek" Beams Into the Big Apple to Celebrate "Star Trek: Starfleet Academy" and 60 Years of the Iconic Franchise at New York Comic Con
Bill Nighy and Rosemarie DeWitt will guest star in the upcoming season, which will premiere March 2027 on Paramount+.
[10/10/26 - 09:30 AM]
"Bob's Burgers" Hulu-Exclusive Holiday Short to Premiere December 7
In "On the Fort Day of Christmas," a record-breaking Christmas snowstorm means one thing to the Belcher kids - a record-breaking Christmas snow fort.
[10/09/26 - 05:00 PM]
Adult Swim's Acclaimed Animated Thriller "Common Side Effects" Returns January 24
The news was announced today at New York Comic Con by co-creators Joe Bennett and Steve Hely.
[10/09/26 - 03:18 PM]
All Seasons of "The Walking Dead" Series Available on AMC+ for the First Time Ever, Beginning January 7
The pop culture phenomenon, which launched a television franchise, joins AMC+'s "The Walking Dead Universe" Collection, including all six spin-off series, totaling 371 episodes, as well as exclusive specials, bonus episodes, behind-the-scenes content, Comic-Con panels and more.

[10/09/26 - 03:02 PM]
News from AMC Global Media's New York Comic Con Panels
Highlights include premiere windows for the new seasons of "Anne Rice's Mayfair Witches" (Wednesday, December 30) and "The Walking Dead: Daryl Dixon" (February 2027).
[10/09/26 - 11:15 AM]
Video: Prime Video Unveils Explosive Teaser and Premiere Date for New Original Series, "Bloodaxe" from the Creator of "Vikings"
All eight episodes will premiere Wednesday, January 20, 2027 exclusively on Prime Video in more than 240 countries and territories worldwide.
[10/09/26 - 09:14 AM]
Avatar Takes to the Stage at New York Comic Con - "Avatar: Seven Havens" Renewed for Books 3 and 4, New Animated Series "Avatar Kuruk: Wave of Chaos" Coming to Paramount+
In "Avatar Kuruk: Wave of Chaos" a rebellious teenage Avatar bucks thousands of years of tradition by choosing to learn the four elements through globetrotting adventures, staying one step ahead of his angry teacher, rowdy pirates, and chaotic spirits - all while helping the world in his own unique ways.

[10/09/26 - 09:01 AM]
Season Two of "Little House on the Prairie" Wraps Production and Rounds Out Cast
Season two follows the next book in the series, "On the Banks of Plum Creek."