OXYGEN TEAMS UP WITH SPORTS LEGEND FOR NEW REALITY SERIES "DEION & PILAR: PRIME TIME LOVE"

OXYGEN TEAMS UP WITH SPORTS LEGEND FOR NEW REALITY SERIES "DEION & PILAR: PRIME TIME LOVE"

Eight Episode Series Follows Former NFL Superstar Deion Sanders and Family

Premieres Tuesday, April 15th at 10:30 PM (ET/PT)

NEW YORK, March 12, 2008 � Larger-than-life sports star Deion Sanders, his glamorous wife Pilar and their five kids team up with Oxygen in the upcoming reality show "Deion & Pilar: Prime Time Love" on Oxygen, premiering Tuesday, April 15th at 10:30 pm ET/PT.

The eight 30-minute episode romantic-comedy reality series follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

"Get ready for a very entertaining, very Oxygen show," said Lauren Zalaznick, President, Bravo Media and Oxygen Media. "It's a fun show about the drama that unfolds when two big personalities make their lives together under one very big roof."

Deion Sanders is considered one of the greatest and most versatile athletes in American history and his flashy, center-of-attention persona earned him the nickname "Prime Time." He is a former NFL cornerback and Major League Baseball outfielder. Sanders works for the NFL Network, appearing on the Sunday night highlights show NFL GameDay. He played for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Redskins and Baltimore Ravens in the National Football League, and played for the New York Yankees, Atlanta Braves, Cincinnati Reds and San Francisco Giants in Major League Baseball. Sanders is the only man in professional sports history to play in both a World Series (1992) and in the Super Bowl (1994, 1995). In addition to his duties for the NFL Network, Sanders mentors many young professional and collegiate athletes on how to succeed on and off the field, and is a role model to many. Sanders also has founded, and is involved with, many charitable organizations aimed at changing people's lives including the Dallas based program "Sanders Claus," and a summer youth program called "Prime Time Achievers." Sanders is a devoted father and has two teenage children from a previous marriage, and three young children with Pilar.

Before she married "Prime Time," Pilar became a successful print and runway model and was represented by Irene Marie and Ford Models. Pilar then parlayed her success as a model into an acting career and appeared in such television series as "Walker, Texas Ranger," "The Jamie Foxx Show" and "Veronica's Closet." Pilar is the co-founder and director of "Prime Time Achievers," a multi-faceted summer camp for kids and she has fulfilled a long-time dream of writing children's books, two of which are set for publication later this year. Pilar also is the founder of "Essence of Beshalom," a foundation that works with young women and girls and focuses on building self esteem. Deion and Pilar live with their children in Prosper, TX, outside of Dallas.

"Deion & Pilar: Prime Time Love" executive producers are Kevin Lee ("The Real World," "Simple Life," "Adventures in Hollyhood") for Tollbooth TV, Sam Sokolow and Rob Lobl ("Taildaters," "The Kentucky Kid") for SokoLobl Entertainment and Deion Sanders.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."