or


[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer.

[via press release from CBS]

THIS JUST IN...

from CBS Advertising and Promotion...

CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES

NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."

"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."

The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.





  [march 2008]  
S
M
T
W
T
F
S
      


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)





[12/15/17 - 10:57 AM]
Performers and Co-Host Announced for "FOX's New Year's Eve with Steve Harvey: Live from Times Square," Airing Sunday, Dec. 31 on FOX!
The celebration will air live from iconic Times Square in New York with an epic countdown to 2018, featuring views of the Times Square Ball as it drops to ring in the New Year.

[12/15/17 - 10:54 AM]
"Titans" Releases First Image of Hawk & Dove
The Hawk and Dove suits were designed by renowned costume designer Laura Jean Shannon.

[12/15/17 - 09:03 AM]
Video: Showtime(R) Releases New Drama "The Chi" for Early Sampling
The pay channel is releasing the pilot today, ahead of its on-air debut Sunday, January 7 at 10:00/9:00c.

[12/15/17 - 09:02 AM]
ABC Sets "Once Upon a Time" Premiere Date Following Winter Break
Following tonight's fall finale, look for new episodes beginning Friday, March 2.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/17 - 07:12 AM]
Go Behind the Scenes of Sean "Diddy" Combs' Bad Boy Entertainment on the Two-Hour Special "Apple Music's Can't Stop Won't Stop: A Bad Boy Story," Thursday, December 28, on FOX
Originally released on iTunes earlier this year, the film explores the passion and personalities behind Bad Boy Entertainment.

[12/15/17 - 06:30 AM]
CBS Announces "Elton John: I'm Still Standing - A Grammy(R) Salute" Concert
The special will be broadcast later in 2018 on the CBS Television Network.

[12/15/17 - 05:36 AM]
"Roseanne" Returns to ABC with All-New Episodes in a Special Hour-Long Premiere, Tuesday, March 27
"Roseanne" will air in its regular time slot, 8:00-8:30 p.m., beginning Tuesday, April 3, followed by "The Middle," which will move to 8:30 p.m.

[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.

[12/14/17 - 11:43 AM]
TLC Welcomes New Series "Seeking Sister Wife" and Fan Favorite "Sister Wives" Returns
The newcomer follows three families - the Alldredges, the Brineys and the Snowdens - all of whom are in various phases of seeking, dating or transitioning a new sister wife into their lives.

[12/14/17 - 11:31 AM]
Discovery Takes to the Gritty Streets of Memphis in the All New Series "Street Outlaws: Memphis"
The all new series debuts Monday, January 15 at 10:00/9:00c on Discovery.

[12/14/17 - 11:29 AM]
Food Network Renews "Best Baker in America"
The new season of seven episodes will go into production in early 2018 and is slated for a spring launch.

[12/14/17 - 11:00 AM]
History's "Pawn Stars" Celebrates 500th Episode with Back-to-Back Episodes Premieres Monday, January 22 at 10PM ET/PT on History
In the 500th episode, Rick Harrison celebrates by spending some capital in our nation's capital.