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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[05/12/26 - 09:00 AM]
ABC Announces Fall 2026 Primetime Schedule
For the first time in ABC history, the network has renewed their entire scripted lineup and, for the second year in a row, will increase their original scripted slate in midseason with the addition of new series "The Rookie: North."
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[05/12/26 - 08:01 AM]
Hallmark Christmas Experience Announces Biggest Talent Lineup Yet and Brand-New, Immersive Ways to Make Holiday Memories
The annual tradition brings the world of Hallmark to life - and this year, there are new opportunities to step even further into the Christmas magic.
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[05/12/26 - 07:30 AM]
Video: "Every Year After" Leaves the Light On for the Love Story of the Summer in Newly Released Trailer
The series will debut all episodes on June 10, with an eight-episode season, and will premiere exclusively on Prime Video in more than 240 countries and territories around the world.
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[05/12/26 - 07:01 AM]
"The Voice" Announces Grammy Award Winning Music Icon Queen Latifah as a Coach for Season 30
Queen Latifah and Riley Green will join returning coaches Kelly Clarkson and Adam Levine.
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[05/12/26 - 06:32 AM]
FOX Sports and Sesame Workshop Announce Dynamic Collaboration Ahead of FIFA World Cup 2026
As part of the collaboration, beloved characters from the legendary show will be integrated into FOX Sports' World Cup programming through special content segments, kicking off today, and rolling out across the tournament from Thursday, June 11, to Sunday, July 19.
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[05/12/26 - 04:01 AM]
Video: "Poldi" - Official Trailer - Netflix
Footballer, entrepreneur, fan favorite and true community hero - Lukas Podolski reflects on his journey and what comes next in this intimate documentary.
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[05/12/26 - 03:01 AM]
Video: The Netflix Effect - Netflix
10 years ago, Netflix went from entertaining audiences in about 60 countries to more than 190 in a single day.
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[05/11/26 - 05:01 PM]
Video: "Jae-seok's B&B Rules!" - Official Trailer - Netflix
The guest is king - but so is the host! Yu Jae-seok opens his first B&B, where he runs things his way and treats guests to his signature games.
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[05/11/26 - 04:58 PM]
Prime Video Orders "Fourth Wing" to Series
Lisa Joy, co-founder of Kilter Films and executive producer of the series, is set to direct the pilot.
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[05/11/26 - 04:38 PM]
Prime Video Announces Premiere Date for "The Terminal List" Season Two Starring Chris Pratt
All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[05/11/26 - 04:14 PM]
Prime Video Kicks Off 2026 "Thursday Night Football" Season with Lions at Bills, September 17
Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Thursday, May 14.
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[05/11/26 - 03:15 PM]
Prime Video Confirms Season Three Premiere Date of "The Lord of the Rings: The Rings of Power"
The eagerly awaited third season of epic fantasy series will premiere on November 11, 2026.
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[05/11/26 - 03:01 PM]
Prime Video Orders "Escorted" to Series
The eight-episode, half-hour single-camera comedy stars and is executive produced, written, and co-showrun by Emmy Award winner Brett Goldstein.
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[05/11/26 - 02:46 PM]
Prime Video Orders "Rose Hill" to Series from Temple Hill
The series follows best friends and neighbors West Belmont, a rancher with commitment issues, and brooding record label owner Ford Grant, aka Forbes' "World's Hottest Billionaire," who's long carried a torch for West's sister, Rosie.
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[05/11/26 - 02:31 PM]
Amazon MGM Studios Confirms Nia DaCosta to Direct Pilot and Second Episode of "Sex Criminals"
Imogen Poots and John Reynolds star in the project, based on the acclaimed Image Comics title by Matt Fraction and Chip Zdarsky.
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