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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/18/26 - 12:01 PM]
Netflix Top 10: Week of August 10 - "My Life with the Walter Boys" Lassos No. 1 in This Week's Top 10
"Conversations with a Killer: The Charles Manson Tapes" launched in the No. 2 spot on the English TV list, gathering 4.9 million views.
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[08/18/26 - 11:56 AM]
Lifetime Adds Two New Movies Inspired by Actual Events to Its "Strength of a Lifetime" September Slate
"Sole Survivor of Flight 119" and "The Ocean Between Them" join the previously announced "Angel in the Rubble: The Genelle Guzman Story."
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[08/18/26 - 10:05 AM]
FOX Sports Unveils Landmark Production Plans and Broadcast Schedule for Freedom 250 Grand Prix of Washington, D.C.
The unprecedented event, a centerpiece of the nation's 250th birthday celebration, will showcase the most ambitious live motorsports production in FOX Sports history while offering viewers unparalleled coverage of a revolutionary event in American motorsports.
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[08/18/26 - 10:00 AM]
Darren Criss, Sherry Cola and James Monroe Iglehart Join the Cast of "Hidden Heroes: A Descendants Story"
Hugo Ateo, Sean Yves Lessard and Dan Bakkedahl are also bound for the project.
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[08/18/26 - 09:31 AM]
Netflix's New Unscripted Dating Format "Weight to Date" Explores Love After Extreme Weight Loss
The series is a dating format that follows singles during and after extreme weight loss as they navigate dating, identity, and the search for lasting love.
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[08/18/26 - 09:26 AM]
Horror Has No Off-Season: Terror on Tubi Becomes a Year-Round Destination for Fans
With more than 13,000 hours of horror content, Tubi gives fans the depth and freedom to follow their obsessions wherever they lead.
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[08/18/26 - 09:16 AM]
Video: "El Juicio" - Official Trailer - Prime Video
The new series, inspired by true stories, premieres on September 11, only on Prime Video.
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[08/18/26 - 08:03 AM]
Olivia Colman Joins Season 6 of "Only Murders in the Building"
Hulu confirmed the news on social media this morning.
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[08/18/26 - 08:02 AM]
Video: "The Creep Tapes" Season 3 - Official Trailer - Shudder
Peachfuzz isn't finished with you yet.
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[08/18/26 - 08:01 AM]
Kim Kardashian and the Producers of "Love Island USA" Bring "Team Moms: Baseball" to Paramount+ September 24
The series follows a group of parents whose sons attend Legendary Prep Academy: a premier baseball training school in Scottsdale, Arizona, dedicated to molding the next generation of star athletes.
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[08/18/26 - 08:01 AM]
First Look at "East of Eden" Coming to Netflix October 1, 2026
Starring Florence Pugh, Christopher Abbott, and Mike Faist, the multigenerational saga follows the Trask family through generations shaped by ambition, betrayal, and the haunting, indelible antihero Cathy Ames.
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[08/18/26 - 08:01 AM]
One of America's Most Frightening Homes Gets an Overhaul in New HGTV Competition Series "A Very Haunted Renovation"
In the six-episode season, hosted by actress Anna Camp, six daring designers, SK Stokes Kennedy, Patrick Peel, John Ryan, Bershan Shaw, Logan Wright and Diana Vogel, will live inside the uncanny abode for 31 days while completing a top-to-bottom transformation - all in pursuit of a $50,000 dollar cash prize.
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[08/18/26 - 08:01 AM]
Two Seasons of Circa Sports' Hit "Circa Survivor" Docuseries Premieres on AXS TV Sunday, August 23, 30 & September 6, Featuring "The Quest for $14.2 Million" and "The Quest for $18.7 Million"
Expertly crafted, "Circa Survivor" offers a rare and unfiltered look into the ever-growing field of sports betting - showcasing all of the unprecedented highs and devastating lows, packed with unforgettable moments, larger-than-life personalities, and the ultimate in high-stakes competition.
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[08/18/26 - 07:31 AM]
Elizabeth Chambers Returns to Investigation Discovery to Explore the Dark and Dangerous Side of Love with New Season of "Toxic"
The new season will premiere Tuesday, September 15 at 10PM ET/PT on ID, with new episodes airing weekly.
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[08/18/26 - 07:01 AM]
Video: Case Reopened! BritBox Debuts Official Trailer for Season Two of "Ludwig," Premiering on October 13
The six-episode season premieres on BritBox in North America on October 13, with weekly episodes following until the finale on November 17.
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