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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/19/26 - 01:01 PM]
FX's "Legends" Ordered to Series for FX and Hulu
When the cast of "Sons of Anarchy" reunites at a fan convention after more than a decade, the line between life and art blurs as the fractured brotherhood finds itself up against a real-world threat more dangerous than anything they ever faced in their show.
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[08/19/26 - 12:01 PM]
Video: "Best Medicine" Season 2 Official Trailer - FOX TV
Relationships are tested, the cases are wilder than ever, and the whole town is wondering if Dr. Best is here to stay.
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[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
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[08/19/26 - 11:01 AM]
Video: "Dalliance" - Official Trailer - Paramount+
A longtime circle of friends in their sixties is forced to confront the messy realities of life as marriages implode, new relationships ignite and old wounds resurface.
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[08/19/26 - 10:13 AM]
Date & Title Announcement: "Jamie Foxx: Take Care of Yourself"
The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.
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[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
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[08/19/26 - 10:01 AM]
Video: Betty Reveals It All - The Trailer and Key Art for "Betty La Fea: Uglier Than Ever" Are Here
With Bogotá as the backdrop, a nod to the city where it all began, this new chapter confirms what fans have been sensing all along: this is a Betty like we've never seen before.
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[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
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[08/19/26 - 09:04 AM]
Shudder's Biggest Programming Event of the Year Returns! "Season of Screams" Features a Monster Lineup of New Films, Series and Live Watch Parties from September 1 Through December 31
Highlights include "Joe Bob's Halloween House Party" on Friday, October 23; and the return of "The Boulet Brothers' Dragula" this fall.
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[08/19/26 - 09:03 AM]
A&E Crime & Investigation Premieres Coming This Fall
New seasons of "Late Night Law," "After the First 48," and "Killer Investigations" will be joined by a bonus episode of "Scott Peterson: The New Evidence."
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[08/19/26 - 08:31 AM]
Video: "Untold Mr. T: I Pity The Fool" - Official Trailer - Netflix
A retrospective feature documentary about Laurence Tureaud... better known as Mr. T.
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[08/19/26 - 08:31 AM]
NBC Sports Names College Football Announce Teams as Season Kicks Off with No. 14 USC Trojans Hosting San Jose State Aug. 29 on NBC and Peacock
With the season beginning in 10 days, NBC Sports today named its college football announce roster.
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[08/19/26 - 08:01 AM]
"Scary Movie" Launches Exclusively on Paramount+ Starting September 3
Arriving on Paramount+ over 13 years since "Scary Movie 5" and 26 years since the original film, "Scary Movie" brings beloved characters back to the franchise, including the hysterical Wayans Brothers, Marlon and Shawn as Shorty and Ray Wilkins, and the incomparable Anna Faris and Regina Hall as Cindy Campbell and Brenda Meeks.
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[08/19/26 - 08:01 AM]
Video: "Earle Meets World" - Official Trailer - Netflix
Alix Earle, Gen Z's ultimate "It" girl, gets real in this unscripted, unfiltered series that goes behind the scenes of her life and family.
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[08/19/26 - 08:01 AM]
Prime Video Announces Five New Cast for Season Two of Original Series "Bloodaxe"
Gard Løkke, Melina Åkerman, Kieran Bew, Sebastian Bull, and George Burgess join the cast for the second season of the historical drama.
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