or


[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer.

[via press release from CBS]

THIS JUST IN...

from CBS Advertising and Promotion...

CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES

NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."

"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."

The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.





  [march 2008]  
S
M
T
W
T
F
S
      


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)











[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 01:40 PM]
Hulu's "The Hotwives of Las Vegas" Cast Announced
The second season is set to premiere exclusively on Hulu and Hulu Plus with episodes to stream weekly starting on Tuesday, August 18.

[05/21/15 - 01:01 PM]
Video: Watch Your Pack! MTV's "Teen Wolf" Season Five Trailer Has Arrived!
Look for the special two night premiere on Monday, June 29 and Tuesday, June 30.

[05/21/15 - 11:21 AM]
The World Premiere of "Jeff Ross Roasts Criminals: Live at Brazos County Jail" Debuts June 13 at 11 p.m. ET/PT on Comedy Central
For fans that can't wait for Ross' new material, the special will be available on June 13 on CC: Stand-Up Direct.

[05/21/15 - 11:04 AM]
Special Companion Piece Editions of "Extreme Weight Loss" -- "Love Can't Weight" -- To Premiere June 23 on ABC
David Tutera, Rocco DiSpirito and "Duff" Goldman will guest star as part of the couple's "Wedding Dream Team."

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 10:12 AM]
TLC Signs on for a New Season of "Our Little Family"
The network ordered eight hour-long episodes and a one-hour special with the family answering behind-the-scenes questions, slated to premiere in September 2015.

[05/21/15 - 09:14 AM]
HGTV and DIY Network Renew Five Series
The former's "Island Life" and "Island Hunters" and the latter's "Texas Flip and Move," "Garage Gold" and "Building Alaska" are all due back.

[05/21/15 - 09:02 AM]
USA Network to Air Academy Award(R)-Winning Film "Born on the Fourth of July" with an Introduction by Academy Award-Nominated Actor Tom Cruise
In commemoration of Memorial Day, the groundbreaking film will air on USA Network, Saturday, May 23 at 7/6c and feature a special, new introduction from lead actor Tom Cruise.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:24 AM]
Fan-Driven Programming Marathon & Twitter Party Planned for "Fixer Upper" on Memorial Day Weekend
In addition, fans of the series can live tweet with stars Chip and Joanna Gaines from 7 p. m. to 8 p.m. ET/PT using #FixerUpper.