or


[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer.

[via press release from CBS]

THIS JUST IN...

from CBS Advertising and Promotion...

CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES

NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."

"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."

The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.





  [march 2008]  
S
M
T
W
T
F
S
      


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)





[08/22/17 - 11:19 AM]
AMC Announces Casting for Upcoming Series "Lodge 49"
Brent Jennings, Sonya Cassidy, Linda Emond, David Pasquesi and Eric Allan Kramer will join the previously announced Wyatt Russell.

[08/22/17 - 10:45 AM]
Spellbinding Sweets Fill the New Season of "Halloween Baking Championship" Hosted by Comedian John Henson
Carla Hall, Lorraine Pascale and Zac Young will serve as a judges on the new season.

[08/22/17 - 10:30 AM]
"Game of Thrones" Season Finale Debuts This Sunday, Aug. 27
The network notes said installment's total running time is 79 minutes, 43 seconds.

[08/22/17 - 10:00 AM]
Starz Developing a Series Under the Working Title "Black Samurai" with Jerry Bruckheimer Television, RZA's Wu Films, Starring Academy Award(R) Winner Common
The series will follow the character of Robert Sand (Common), a highly-trained American Army Ranger whose life is transformed when he meets a legendary Japanese master who invites him to train as a samurai.

[08/22/17 - 10:00 AM]
Nationwide Casting Call Underway for the Role of "Ralphie Parker" in FOX's Live Musical Production of "A Christmas Story"
"Ralphie" is a bright, but not precocious, nine-year-old boy whose only dream is to get a Red Ryder Range Model Carbine Action BB Gun for Christmas.

[08/22/17 - 09:39 AM]
Video: Netflix Debuts Key Art & Trailer for "Strong Island"
The film will launch on Netflix and in limited theatrical release on September 15.

[08/22/17 - 09:29 AM]
"Jerry Before Seinfeld" Premieres Globally on Netflix September 19
In the hour-long special, Jerry Seinfeld returns to The Comic Strip in New York City for an intimate stand-up set at the club that helped launch his career.

[08/22/17 - 09:09 AM]
Oxygen Media Uncovers "Criminal Confessions" from Executive Producer Dick Wolf Premiering Sunday, October 1 at 7PM ET/PT
The series delves into the psychological showdown that transpires inside actual police interrogation rooms between investigators and suspects and dissects what it takes to yield a confession.

[08/22/17 - 09:05 AM]
MTV Scares Up a Second Season of "Fear Factor" with Ludacris
The 20-episode order of "Fear Factor" from Endemol Shine North America is slated to premiere in 2018.

[08/22/17 - 09:04 AM]
Video: Sean Combs and Mark Wahlberg Double Down on Mayweather vs McGregor Showtime PPV(R) Event
The pay channel has released a new video where superstars Combs and Wahlberg are following up on their previous Mayweather vs. Pacquiao wager.

[08/22/17 - 09:01 AM]
Morgan Freeman to Be Honored with 2017 SAG Life Achievement Award
Given annually to an actor who fosters the "finest ideals of the acting profession," the SAG Life Achievement Award will join Freeman's exceptional catalog of preeminent industry and public honors.

[08/22/17 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Charts Despite News Disruption
The Peacock once again wins the evening in total viewers and adults 18-49.

[08/22/17 - 08:10 AM]
Chris Hansen Is Back to Unravel the Truth and Emotions Behind Every Homicide in Investigation Discovery's New Season of "Killer Instinct"
New episodes kick off Tuesday, September 5 at 9:00/8:00c on the network.

[08/22/17 - 07:42 AM]
It's a Fall Filled with Family, Friends and Frenemies When Bravo Media's "The Real Housewives of New Jersey" Returns with a Supersized Premiere on Wednesday, October 4 at 9PM ET/PT
Returning for another roller-coaster ride are Teresa Giudice, Melissa Gorga, Dolores Catania, and Siggy Flicker, who are joined by new housewife Margaret Josephs.

[08/22/17 - 07:02 AM]
Travel Channel's Josh Gates Embarks on a Worldwide Expedition Searching for Evidence of Extraterrestrial Life in Four-Part Special Event
"Expedition Unknown: Hunt for Extraterrestrials" begins Wednesday, October 4 at 9:00/8:00c on the cable channel.