[03/14/08 - 09:21 AM]
Tapout Named Official Apparel Sponsor for Season Seven of Spike TV's Hit Series, 'The Ultimate Fighter'
TapouT will receive exclusive apparel integration throughout all 12 episodes of season seven, which premieres on Wednesday, April 2 at 10:00 pm ET/PT.

[via press release from Spike TV]

TapouT Named Official Apparel Sponsor for Season Seven of Spike TV's Hit Series, 'The Ultimate Fighter'

NEW YORK, March 14 -- The cutting-edge clothing line, TapouT, has officially been named the first-ever exclusive apparel sponsor for "The Ultimate Fighter," Spike TV's longest running and most successful original series. The first six seasons of "The Ultimate Fighter" on Spike TV were seen by 101.1 million viewers (36% of the U.S. population).*

TapouT will receive exclusive apparel integration throughout all 12 episodes of season seven, which premieres on Wednesday, April 2 at 10:00 pm ET/PT. The deal also includes signage in the ring and on the walls in the Ultimate Fighting Championship Training Center, where much of the show is taped. TapouT commercials will also run throughout the season of the "The Ultimate Fighter" and in 13 episodes of "UFC Unleashed," a highly-rated weekly series featuring the most thrilling matches in UFC history.

Founder and creator of TapouT, Mask stated, "Hey, we're just an extension of MMA. Hopefully TapouT adds a little fun, hope and excitement. Spike TV and "The Ultimate Fighter" have done so much for the sport that it's an honor to be involved."

Season seven of "The Ultimate Fighter" will feature current UFC light- heavyweight champion, Quinton "Rampage" Jackson and "The Ultimate Fighter" season one victor and light-heavyweight contender, Forrest Griffin as coaches. During the six-week taping of "The Ultimate Fighter," the sixteen men endure a grueling regimen of jiu-jitsu, judo, muay thai, karate, boxing and wrestling. The intense competition between the fighters continues after they leave the gym and head for the Ultimate Fighter House. These warriors live together, knowing that any day they might be forced to fight each other in the famed UFC Octagon(TM).

TapouT is the brainchild of the Crew's leader, Mask. This decade-old-yet- fresh company operates independently without concern for competition, because they've been at the forefront of Mixed Martial Arts since the very beginning, and boast support from several MMA superstars.

TapouT is present at the most extreme events, supporting their fighters and offering everything from their line that reflects the Crew's iconic status: the hottest, edgiest apparel for guys and girls, an exclusive magazine covering all that is MMA, a cable reality TV series gearing up for a second season and even their own flask-shaped bottled water. Their distinctive logo graces everything from hats, tees and car windows to their special limited edition 2007 Toyota Tundra TapouT truck. The TapouT logo has become so noteworthy that its most devoted fans are tattooing it on their bodies, demonstrating the ultimate in commitment.

Craig Piligian of Pilgrim Films and Television, Frank Fertitta III, Lorenzo Fertitta, Dana White of Zuffa, LLC, and Kevin Kay of Spike TV are executive producers of "The Ultimate Fighter." Brian J. Diamond, senior vice president, sports & specials, Spike TV is co-executive producer and Christopher Martello is executive in charge of production for Spike TV.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is http://www.spike.com.

*Source: Npower; The Ultimate Fighter; all telecasts; 1/17/05-1/08/07; P2+/M18-34 cume; 1 minute qualifier


  [march 2008]  


[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
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[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
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[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
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[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
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[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
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[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
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[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
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[10/08/15 - 07:59 AM]
A&E's "The First 48" and "Nightwatch" Return for All New Seasons on Thursday, November 5
The former kicks off its 15th season with its landmark 300th episode.

[10/08/15 - 07:00 AM]
Next Games and AMC Proudly Launch The Walking Dead: No Man's Land - The Official Mobile Game of AMC's "The Walking Dead" - on iOS Today
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[10/07/15 - 01:55 PM]
2015 FOX MLB Postseason Leads Off with ALDS Doubleheader Thursday Night
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[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
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