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[03/14/08 - 09:18 AM]
The Cw, Warner BroS. Television Group and Stride Gum Offer Fans the Opportunity to Create Their Own "Smallville" Digital Comic Book
The online promotion kicked off on Thursday, March 13, in conjunction with that night's episode of "Smallville."

[via press release from The CW]

THE CW, WARNER BROS. TELEVISION GROUP AND STRIDE GUM OFFER FANS THE OPPORTUNITY TO CREATE THEIR OWN "SMALLVILLE" DIGITAL COMIC BOOK

Fans Have Direct Impact on the Direction and Outcome of a New "Smallville" Story

Burbank, California (March 12, 2008) - The CW Network, Warner Bros. Television Group and Stride Gum are teaming up to offer fans the unique opportunity to create their own "Smallville" adventure in the form of a new digital comic book based on the hit TV series (airing Thursdays at 8:00 p.m. ET on The CW).

The writers and producers of "Smallville" have developed the beginning and the end of an all-new comic book adventure and will leave it to fans to determine the direction of all of the action in between.

This innovative online promotion kicks off on Thursday, March 13, in conjunction with that night's episode of "Smallville." Both the episode and the comic book storyline revolve around the return of Pete Ross (played in the series by original "Smallville" cast member Sam Jones III), who has garnered incredible "elastic" super powers after chewing special, kryptonite-infused Stride Gum.

Fans can go to cwtv.com and read the opening pages of this new comic book adventure. They'll then be presented with two options (four pages each) which take the comic book in two different directions, and they can vote on the direction in which they want the story to go. Every following Tuesday and Thursday on cwtv.com, viewers can find two new sets of comic book pages and vote on which way they want the story to progress. The promotion runs through April 7, and each scene developed will become part of a digital comic book produced by DC Comics.

Each vote enters fans into a national sweepstakes for the opportunity to win the Grand Prize of a VIP weekend at a national comic book convention plus a year's supply of Stride gum. Additionally, 50 fans will each win the complete season six DVD set of "Smallville," plus 12 packs of Stride gum.

About Warner Bros. Television Group:

The Warner Bros. Television Group oversees the entire portfolio of Warner Bros. television businesses, including worldwide production, traditional and digital distribution and broadcasting.?WBTVG is committed to creating, producing and distributing content across all traditional, emerging digital and future platforms in the evolving entertainment and media landscape.? In the traditional television arena, WBTVG produces primetime, first-run, cable and animation series which are distributed worldwide. WBTVG is also an innovative leader in developing new business models for the evolving digital television marketplace, including ad-supported video-on-demand as well as broadband and wireless destinations featuring original content produced by WBTVG.? The Group provides unmatched digital media sales opportunities tailored to clients seeking multiplatform campaigns across broadcast, cable, broadband and wireless outlets. Warner Bros. Entertainment is also a partner with CBS in The CW Television Network.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About Stride�:

Stride� The Ridiculously Long Lasting Gum� was launched in 2006 to give gum chewers a fun, unique and long-lasting chewing experience.? Stride, a Cadbury Adams, USA brand comes in six long lasting flavors - Winterblue, Spearmint, Sweet Peppermint, Forever Fruit�, and new Sweet Berry and Sweet Cinnamon. To find out more about Stride, our friends and what the brand is up to visit STRIDEGUM.COM.





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· SMALLVILLE (CW)





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