or


[03/26/08 - 12:19 PM]
Building on Early Success, USA to Expand Its Casual Gaming Site
The new features include 20+ new games, enhanced ad offerings, community features and an affinity program.

[via press release from USA]

Building on Early Success, USA to Expand its Casual Gaming Site

New Site Features to Include More Game Development, New Ad Sales Offerings and Social Networking

NEW YORK, March 26 -- On the heels of a successful foray into casual gaming this past November, USA Network's casual gaming site, CHARACTER ARCADE (formerly the Character Game Lounge), will expand its core offerings to position the site for growth and deeper ad partnerships. New features to include 20+ new games, enhanced ad offerings, community features and an affinity program. The CHARACTER ARCADE can be found at http://www.characterarcade.com and currently features over 25 character-based flash games - a combination of show-themed applications (e.g. Monk-shui and Psych In Training) and original takes on popular online games (e.g. Character Sudoku and Character Solitaire). The announcement was made today by Chris McCumber, executive vice president, marketing, digital and brand strategy.

USA has capitalized on the growing casual gaming sector with great success. The CHARACTER ARCADE has generated 30 million+ page views since its launch -- growing +304% in its first three months to 14.3 million page views in February. The CHARACTER ARCADE was ranked by comScore as one of the Top 50 Gaming sites in February and already has 165K+ registered users.

"CHARACTER ARCADE has exceeded our expectations in such a short time," said McCumber. "With this additional content and features, we expect to be a Top 25 casual gaming site by July. The site will be coveted by advertisers who want to reach a targeted and engaged demographic."

NEW GAMES

Developed and built collaboratively with design agency Glow Interactive, the CHARACTER ARCADE currently houses 25 character-themed games with plans to double the site offerings by year's end. New offerings will include new twists on classics, holiday themed games and multiplayer games. Launching this week is BLACKJACK, the classic casino game with helpful tutorials for novice players; and BLACKJACK CARD COUNTING TRAINER, for advanced players brave enough to learn the notorious art of card counting.

COMMUNITY FEATURES

Among the expanded features of the CHARACTER ARCADE will be a focus on integrating social networking applications to the site. The CHARACTER ARCADE will offer gamers a way to create personal profiles, make friends with fellow players, track the performance of elite gamers and friends, send direct challenges to rival gamers, and "talk smack" to anyone at the Arcade. By 3Q08, CHARACTER ARCADE will also gain a presence on the popular social networking site Facebook by allowing users to play embedded CHARACTER ARCADE games right on their profile page.

AFFINITY PROGRAM

To encourage repeat gameplay and increase the stakes for playing, USA will allow users to earn points for winning challenges, setting high scores or just for trying new games on the site. Initially points earned will be for vanity but by year's end, players will be able to redeem them for virtual and/or hard goods such as coupons, advertiser products and USA merchandise.

ADVERTISER OFFERINGS

In addition to customary ad banners, advertising offerings on the CHARACTER ARCADE include presenting site sponsorship, product integration, custom game development, branded rails, full-screen branded canvas before games and mid-game interstitials. All sponsorships include a companion on-air presence to create a full 360 offering.

MOBILE

The CHARACTER ARCADE will expand to the mobile space by 3Q08, as gamers will be able to play the site's most popular games right on their mobile phone.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/24/16 - 12:57 PM]
Esquire Network Kicks Off Summer with Four-Day "Ninjathon" Over Memorial Day Weekend Begining Friday, May 27 at 7:00AM ET/PT
Fans can relive back-to-back episodes of almost all of seasons five, six and seven of "American Ninja Warrior" as well as all of season one of Esquire Network's record-breaking new show "Team Ninja Warrior."

[05/24/16 - 12:51 PM]
History(R) Supports The Freedmen's Bureau Project Through Partnership with The Smithsonian's NMAAHC and FamilySearch International
The social initiative, "Reading for Roots," is a call to action to encourage viewers to volunteer to transcribe post-Civil War documents.

[05/24/16 - 12:24 PM]
"20/20: In an Instant" - Two-Hour Docudrama Series Returns for Second Season, Premieres June 18 on ABC
"In an Instant" does more than just re-tell heart-pounding first-person accounts of the world's most harrowing tales of survival; it brings them to life with breathtaking dramatizations of the moments before and after life was forever changed.

[05/24/16 - 12:23 PM]
Award-Winning "What Would You Do?" Returns This Summer - New Shows Begin Airing Friday, June 17, on ABC
Hidden-camera fan-favorite "What Would You Do?" returns for 13 weeks this summer with all-new scenarios capturing unsuspecting people's reactions to everyday situations.

[05/24/16 - 10:37 AM]
Elton John, Julia Roberts, Will Ferrell, Blake Shelton, Kobe Bryant and More Join NBC Charity Event "The Red Nose Day Special" May 26
The star-studded charity event, which helps raise awareness and money for kids in need here at home and around the world, will be hosted by Craig Ferguson and features comedy, music and more.

[05/24/16 - 10:31 AM]
"Big Jay Oakerson: Live at Webster Hall" Premieres with Limited Commercial Interruption on Friday, June 17 at Midnight ET/PT on Comedy Central(R)
Leading up to the on-air premiere, Comedy Central Stand-Up and cc.com/BigJay will feature preview clips from the special.

[05/24/16 - 10:16 AM]
Greg Yaitanes Tapped as Showrunner of Discovery's Unabomber Drama "Manifesto"
Lionsgate is teaming with Discovery Channel, Kevin Spacey and Dana Brunetti's Trigger Street for the limited series.

[05/24/16 - 10:10 AM]
New Episodes of CNBC's Hit Series "West Texas Investors Club" Debut Tuesday, June 7th at 10PM ET/PT
The 10 original hour-long episodes feature self-made multimillionaires - Rooster McConaughey and Butch Gilliam who have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.

[05/24/16 - 10:04 AM]
"Fargo's" Stunning Second Chapter Gets Marathon on FX
The Saturday, June 4 marathon features all 10 episodes in consecutive order and will run from 10 AM ET/PT to 8 PM ET/PT presented with limited commercial interruption.

[05/24/16 - 09:32 AM]
HGTV's "Flip or Flop" Returns For Season Five on June 9
The 15-episode series follows Tarek and Christina El Moussa as they buy dilapidated houses and turn them into beautiful family homes.

[05/24/16 - 09:30 AM]
LeVar Burton, Whoopi Goldberg, Jonathan Frakes and Ginger Zee Guest Star in Season Two of Disney Junior's Acclaimed Series "Miles from Tomorrowland" Launching Monday, June 20 on Disney Channel
The series charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority.

[05/24/16 - 09:27 AM]
Ovation to Premiere "Hanksy Presents: Surplus Candy" Across Linear, Digital & Social Platforms on June 26
The documentary and digital series capture Hanksy, a well-known street artist, as he and over 50 other street artists transform an abandoned mansion in Los Angeles into a magnificent, and temporary, showcase of graffiti art.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 09:02 AM]
BBC America Begins Production on Original Series "Dirk Gently's Holisitic Detective Agency," Starring Elijah Wood and Samuel Barnett
The series is a comedic thriller that follows the bizarre adventures of eccentric "holistic" detective Dirk Gently (Samuel Barnett) and his reluctant assistant Todd (Elijah Wood).

[05/24/16 - 09:00 AM]
Spike Toasts Mankind with the Party of the Decade at the 10th Annual "Guys Choice"
The A-list, ultimate guys night out, tapes Saturday, June 4 at Sony Pictures Studios in Culver City, CA and premieres Thursday, June 9.