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[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 11:48 PM]
Development Update: Friday, February 27
Updates include: Tom Ellis set as "Lucifer" at FOX; Terry O'Quinn to lead ABC's "The Adversaries"; and Dave Annable boards "Heart Matters" at NBC.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."