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[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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[03/08/21 - 11:24 AM]
Amazon Prime Video Achieves Massive Royal Opening Weekend with the Launch of "Coming 2 America"
The sequel is the #1 streamed movie of this weekend, with the #1 opening weekend of any other streaming movie in 2021 thus far, and #1 opening weekend of any streaming movie in the past 12 months (post-COVID theater closures), per 3rd party Screen Engine/ASI's weekly PostVODTM ranking.

[03/08/21 - 11:19 AM]
USA Network's "Queen of the South" Will Return for a 10-Episode Fifth and Final Season on Wednesday, April 7
"We could not be prouder of our entire cast and crew that joined us on this magnificent journey," said executive producers Dailyn Rodriguez, Ben Lobato and David Friendly.

[03/08/21 - 11:00 AM]
Video: AMC+'s Exclusive Series "Cold Courage" Premieres Thursday, March 11
The first three episodes premiere Thursday, March 11 on AMC+, with subsequent episodes released every Thursday.

[03/08/21 - 10:29 AM]
HBO Max to Debut "LFG" from CNN Films and Academy Award-Winning Directors Andrea Nix Fine and Sean Fine
The film is a no-holds-barred, inside account of the U.S. women's national team's ongoing fight for equal pay as told by Megan Rapinoe, Jessica McDonald, Becky Sauerbrunn, Kelley O'Hara, Sam Mewis and others.

[03/08/21 - 10:21 AM]
HGTV Celebrates Europe's Luckiest Winners in New Series "My Lottery Dream Home International"
Inspired by "My Lottery Dream Home," the spin-off features lauded British interior designer Laurence Llewelyn-Bowen as he helps lucky winners newly flush with cash search for properties that reflect their wealthier status.

[03/08/21 - 10:01 AM]
Sunday's Broadcast Ratings: "Oprah with Meghan and Harry" Special Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[03/08/21 - 10:01 AM]
WWE Network to Launch on Peacock March 18
WWE will have a dedicated page on Peacock where fans can browse and access every PPV event in the last calendar year.

[03/08/21 - 10:01 AM]
Kim Kardashian, Gal Gadot, Robert Downey Jr., Millie Bobby Brown, Charli D'Amelio, BTS, Hailey Bieber, Addison Rae, Sofia Vergara, David Dobrik, Lin-Manuel Miranda, Tiffany Haddish and More Scheduled to Appear at Nickelodeon's Kids' Choice Awards 2021
Hosted by Kenan Thompson, and featuring show-stopping performances from Justin Bieber, Nickelodeon's Kids' Choice Awards 2021 will air live on Saturday, March 13.

[03/08/21 - 09:07 AM]
"Oprah with Meghan and Harry: A CBS Primetime Special" Delivers Broadcast Television Event - 17.1 Million Viewers
CBS spins the numbers for Sunday, March 7.

[03/08/21 - 08:15 AM]
Peacock Continues to Expand Original Programming with Drama Series "Dime Quien Soy: Mistress of War" Launching Today
The series tells the story of Amelia Garayoa, a Spanish socialite who is suddenly plunged into the world of international espionage.

[03/08/21 - 07:28 AM]
"Deliciousness" Returns for Another One-Week Special Event Monday, March 22 on MTV
From food blunders to restaurant server fails to kids in the kitchen and more, "Deliciousness" helps satisfy the foodie in all of us.

[03/08/21 - 07:04 AM]
Fox Corporation Partners with SeeHer & Launches "She's a Hero" Initiative
FOX will highlight the amazing achievements of real-life female first responders with a thematic, custom- produced, spot that will air on March 8 in a FOX Fast Break during an original episode of the hit drama "9-1-1."

[03/08/21 - 07:01 AM]
Video: "Family Reunion" Part 3 - Official Trailer - Netflix
The McKellans may be tight on funds, but the family's never lacking in love as they power through heartache, loss and adversity of all kinds this season.

[03/07/21 - 10:31 PM]
Video: "Aelay" - Official Trailer - Samuthirakani, M. Manikandan & Madhumathi - Tamil Film - Netflix India
After the death of his father Muthukutty, Parthi returns to his village to perform the last rites.

[03/07/21 - 06:59 PM]
New Japanese Film "My Dearest, Like a Cherry Blossom" (working title)
The Netflix film is a tale of love that encapsulates the transience and beauty of cherry blossoms based on a bestselling novel of the same name in Japan by Keiichi Uyama from Shueisha, produced by Kei Haruna.